Loveland Chamber NCSMS - Social Media Success by Mari Smith

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Mari Smith's presentation to the Loveland Chamber Social Media Social Thursday, April 8th, 2010.

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  • Loveland Chamber NCSMS - Social Media Success by Mari Smith

    1. 1. "Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic, More Visibility, More Clients, and Ultimately More Money!"<br />presents<br />How To Strategically Use The Top Social Networks To Increase Your Profits!<br /> with<br />Mari Smith<br />@marismith<br />
    2. 2. 2<br />The Social Media Revolution<br />Social Media Revolution<br />Social Media ROI<br />@equalman<br />@marismith<br />
    3. 3. Bubbly Scottish-Canadian!<br />Relationship + Internet = Social Media!<br />3<br />A Wee Bit About Mari<br /><ul><li>“The Pied Piper of Facebook”</li></ul>@marismith<br />
    4. 4. 4<br />Success Stories<br />@marismith<br />
    5. 5. What about ROI?<br />“If you’re only looking for social media ROI (Return on Investment)…<br />…try Return on Ignorance.”~Jeffrey Hayzlett – CMO, Kodak<br />@marismith<br />5<br />
    6. 6. Social Media is NOT an ATM machine!<br />@marismith<br />6<br />
    7. 7. 10 Steps to Monetizing Social Media<br />Own a tight niche<br />Create a world class, consistent brand<br />Set clear objectives<br />Choose and set up your social sites<br />Understand widgets, feeds, web 2.0<br />Implement Radical Strategic Visibility<br />Grow your tribe<br />Apply the 80:20 rule<br />Drive traffic into your funnel<br />Track, measure, monitor<br />Repeat Steps 6-10!<br />@marismith<br />7<br />
    8. 8. Step #1: Own a tight niche<br />@marismith<br />8<br />
    9. 9. Step #2: Create a world class, consistent brand<br />@marismith<br />9<br />
    10. 10. Step #3: Set clear objectives<br />@marismith<br />10<br />
    11. 11. Step #4: Choose and set up your social sites<br />@marismith<br />11<br />
    12. 12. Social Sites: The Big Four<br />@marismith<br />12<br />
    13. 13. 13<br />450+ million active members.<br />#2 most trafficked site.<br />@marismith<br />
    14. 14. 14<br />Facebook’s Mission<br />“To help the world connect &<br />communicate more effectively.”<br />@marismith<br />
    15. 15. Facebook’s Best Features<br />Fan Page<br />@marismith<br />15<br />
    16. 16. Sample Canvas Page<br />16<br />
    17. 17. Sample Canvas Page<br />@marismith<br />17<br />
    18. 18. 18<br />
    19. 19. 19<br />Twitter Shoutouts!!<br />@marismith<br />
    20. 20. Step #5: Understand widgets, feeds, web 2.0<br />@marismith<br />20<br />
    21. 21. @marismith<br />21<br />
    22. 22. Facebook Connect<br />“It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook.”<br />@marismith<br />22<br />
    23. 23. Step #6: Implement Radical Strategic Visibility<br /><ul><li>YOU are the go to person for a very tight niche
    24. 24. You’re seen everywhere – in all the right places, right times, right people.
    25. 25. One-click visiblity (Mari’s Ninja Tricks!)</li></ul>@marismith<br />23<br />
    26. 26. Monetizing Social Media<br />“Your ultimate goal with social media efforts is profitability. If you remain invisible to your customers, you will not bring in revenue.”~Vanessa Fox “cyberspace visionary”<br />@marismith<br />24<br />
    27. 27. Step #7: Grow Your Tribe<br />@marismith<br />25<br />
    28. 28. Step #8: Apply the 80:20 Rule<br />@marismith<br />26<br />
    29. 29. Step #9: Drive traffic to your funnel<br />@marismith<br />27<br />
    30. 30. Step #10: Track, measure & monitor<br />@marismith<br />28<br />
    31. 31. The Sky is the Limit!<br />Social Media is your ticket to SUCCESS!<br />@marismith<br />29<br />
    32. 32. Connect with Mari:<br />marismith.com<br />facebook.com/marismith<br />twitter.com/marismith<br />youtube.com/facebookmari<br />quickstartsocialmedia.com<br />bit.ly/facebook-mktg<br />@facebookmktg<br />@marismith<br />30<br />

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