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Leading Edge Presentation in Cortez


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Leading Edge Presentation in Cortez

  1. 1. Internet Marketing & Social Media Tips to Help You Traverse the Digital Divide By Marcy Mitchell 1
  2. 2. Marcy Mitchell, MTECHBD.comInternet Marketing Consultant  Owner of MTECH Business Development - 16 years Web site development/ Search engine optimization Social Media Internet marketing consultant (PPC, SEO, Advertising)  Internet Marketing Director for a number of leading real estate firms &  Former Vice Chair of Pagosa Tourism (TTC)  Certified Marketing for Smarties Coach 2
  3. 3. Tips to Guide You Safely Across the Digital DivideWeb site Strategy – The Hub of YourMarketing ActivitiesTracking for ROIInterruption Marketing to AttractionMarketing ShiftSEO & Social Media 3
  4. 4. Web Site is Most Powerful ToolEstablish Credibility (with copy, graphics and content)Establish You as an AuthorityBridge b/w Suspect to Prospect 4
  5. 5. Web Site – Integral part of Your Marketing StrategyWeb Site is a Communication ToolWhat Message Are Your Sending?What is Your Unique Positioning?All Marketing Media Should MatchMake Sure All Other Marketing ChannelsPromote Web Address (URL)Unique Landing Pages/ Media Channel 5
  6. 6. Web Site – The Hub 6
  7. 7. Google Analytics 7
  8. 8. “Interruption” Marketing 8
  9. 9. Attraction MarketingMarketers are starting to think like publishers andsocializers and less like advertisers. 9
  10. 10. Merchant Circle Survey of 8500 Small Business Owners50% spending less than $2500/yr on marketing70% using Facebook for marketing (up 20%) –37% rate it as one of the most effective tools40% rate Google Search as top three40% use Twitter for marketingTop three – Social, Search and EmailDuring 2010, print dropped 33%, Yellow pagesdown 18% and direct mail decreased 26% 10
  11. 11. Search Engine OptimizationAlways changing – ongoing strategyGoogle and Bing now include social mediaRelevance & AuthorityQuality In-Bound LeadsTakes Experience & TimeMore Competitive the Keywords, the More SkillResearch Keywords – Google Keyword ToolCONTENT is Key – Recent Google change 11
  12. 12. Organic vs. PPC 12
  13. 13. Social Media – Drive Traffic / Connect with CustomersBlogs – – install on – Online VideoFlickr, Shutterfly - PhotosFacebook.comTwitter.comLinked-In & More! 13
  14. 14. Most Popular Social Media Vehicles:• Facebook - 400+ Million Users• Twitter – 75 Million Audience• YouTube – Reached 100 million users in March 2009• LinkedIn – 65 Million Members• Blogs –, 14
  15. 15. Facebook – Initial Steps1. Go to: – Create page for celebrity, band or business2. Suggest to your friends to “like” your page.3. Promote Content you Publish on Blogs, Videos, Photos, Webinars, etc… 15
  16. 16. Should I use Facebook?1. Who is our target market?2. Is search engine marketing important to us?3. Do we have upcoming events we want to promote?4. Do we have photos, articles and videos that we can share?5. Do we have enough time to create an effective presence?6. Do our customers use Facebook? 16
  17. 17. Facebook – Grand Hotel1. Now – 15,048 fans. 5,456 fans one year ago. Fans post comments, reviews, photos.2. Links to various website, blog, flickr, YouTube channel, twitter pages3. Reviews and Events section4. Photo gallery & visitors invite friends/family to see photos (WOM) 17
  18. 18. Twitter Initial Steps1. Sign up for Twitter – Business or Personal Account2. Use Business Name for Branding in selecting User Name3. Personalize Your Profile4. Start TWEETING5. Find People to Follow – once you follow them they most likely will follow you6. Search Twitter to see what people are saying about your company: 18
  19. 19. Twitter for BusinessDigital equivalent to networking at Chamber functions Automatically link to Facebook Interact with your customer base Track what people are saying about your company & competitors Create buzz around upcoming events Promote other content you’ve created, including webinars, blog posts or podcasts Develop direct relationships with bloggers and journalists for potential PR placement Posts are indexed into Google and Bing 19
  20. 20. Twitter – Pet-friendly hotel in Nova Scotia has 1553 followers2. She is the hotel concierge and gets fan tweets, fan mail and is a favorite among dog lovers3. Promotes new events4. Responds to questions about hotel 20
  21. 21. Takeaway:Understand that marketing shifts require aNEW WAY OF THINKINGRESEARCH & LISTEN to your customersRemember new marketing is aboutattracting clients through VALUABLECONTENT & INTERACTIVITYDiscover Your Unique Message &remember BRANDINGTrack EVERYTHING & Capture Leads 21