Hashtag Campaigns
# Die Socialisten
Social Media Marketing Trends 2014
die.socialisten.at
social network development
About: Die Socialisten
"Die Socialisten" is a social-software agency special...
die.socialisten.at
social network development
What is Facebook’s PMD program?
“PMDs, or “Preferred Marketing Developers”,
...
Today’s Crisis of Facebook Marketing Tabs, 

Photo Contests & Decreasing Organic Reach…
die.socialisten.at
social network development
In 2014,
Social Media Marketing
Must Go Beyond Facebook Tabs!
- Facebook Tab...
Hashtag Campaigns to the Rescue!!!
die.socialisten.at
social network development
Hashtag Campaigns:
A Solution to (some of) 

Social’s Biggest Challenges
+ D...
Hashtag Campaigns - A Tasty Recipe!
die.socialisten.at
social network development
What you’ll need for a
Successful Hashtag Campaign:
+ Landing Page / Microsi...
die.socialisten.at
social network development
You’re almost there!
But don’t forget…
- On your Landing Page, encourage “Pu...
Showcase: #viennafunfacts by Vienna Tourist Board, 2014
Join the campaign by sharing straight from the Landing Page!
Some of the beautiful #viennfunfacts-content created by the community…
Showcase: #getsocial by Youth Red Cross Austria
Showcase: #getsocial by Youth Red Cross Austria
Showcase: #einlebenlang by Österreichische Lotterien / Rubbellos
Showcase: #einlebenlang by Österreichische Lotterien / Rubbellos
Start your free trial at http://walls.io today!
Let’s get connected!
michael.kamleitner@socialisten.at
http://twitter.com/@_subnet
http://facebook.com/michael.kamleitner
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Hashtag-Campaigns

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Hashtag-Campaigns offer a fresh way to 
do photo-contests while solving many problems of oldschool Facebook Tab-Apps & offering additional benefits:

+ Design your campaign around a unique #hashtag!
+ Encourage your community to enter the campaign/competition 
 by sharing on their preferred network!
+ Raise Brand awareness on multiple channels!
+ Sharing = mandatory = increased reach!
+ No App-Installation / Authorization
+ The community is organically spreading the message among their peers!

Published in: Marketing, Technology, Business

Hashtag-Campaigns

  1. 1. Hashtag Campaigns # Die Socialisten Social Media Marketing Trends 2014
  2. 2. die.socialisten.at social network development About: Die Socialisten "Die Socialisten" is a social-software agency specialized in the design & implementation of apps and marketing- solutions on social web platforms like Facebook, Twitter & Google+. To date, we have successfully built more than 200 brand- pages, applications and websites. Our clients include Red Bull, Axel Springer/Bild.de, Bertelsmann, FTD, Krone Multimedia, ATV and Hitradio Ö3. "Die Socialisten" is Austria's first and only agency listed in the official "Facebook Preferred Marketing Developer"- program. http://die.socialisten.at
 http://facebook.com/diesocialisten
 http://twitter.com/diesocialisten
  3. 3. die.socialisten.at social network development What is Facebook’s PMD program? “PMDs, or “Preferred Marketing Developers”, have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency, and extend measurably beyond the functionality of Facebook's native tools. Companies that hold the PMD Badge are reviewed periodically by Facebook, and must demonstrate an ongoing high-standard of excellence.” “The PMD Badge is awarded to developers that have demonstrated value-added capabilities in one or more of the following qualification areas: Pages, Ads, Apps, and Insights.” “Die Socialisten” hold the Pages- & Apps-badge since April 2012. http://www.facebook-pmdcenter.com/profiles/view/10722 http://developers.facebook.com/preferredmarketingdevelopers/
  4. 4. Today’s Crisis of Facebook Marketing Tabs, 
 Photo Contests & Decreasing Organic Reach…
  5. 5. die.socialisten.at social network development In 2014, Social Media Marketing Must Go Beyond Facebook Tabs! - Facebook Tabs are not available on Mobile! - Decreased organic Reach of Page posts, 
 Decreased incentive for users to share 
 = More Ads necessary to boost marketing campaigns! - Brands need Cross-Platform marketing solutions!
 
 It’s also about Instagram, Twitter, YouTube, Google+, Tumblr…
  6. 6. Hashtag Campaigns to the Rescue!!!
  7. 7. die.socialisten.at social network development Hashtag Campaigns: A Solution to (some of) 
 Social’s Biggest Challenges + Design the idea & message of your campaign 
 around a unique #hashtag! + Encourage your community to enter the campaign
 by sharing on their preferred network! + Raise Brand awareness cross-platform! + Increase Organic Reach because sharing = mandatory! + No App-Installation / Authorization + The community is the messenger and distributes
 your message organically among their peers!
  8. 8. Hashtag Campaigns - A Tasty Recipe!
  9. 9. die.socialisten.at social network development What you’ll need for a Successful Hashtag Campaign: + Landing Page / Microsite to communicate 
 your campaign & hashtag (Video, Key-Visuals…) + Optimize your Landing Page for Mobile / Responsive! + Have Direct Sharing Buttons for FB, Twitter…
 to participate straight on your Landing Page! + Use your Landing Page to check Terms-of-Services
 and collect Email-addresses + The Aggregator is fetching & displaying all user-content 
 with your Hashtag from as many platforms as possible! !
  10. 10. die.socialisten.at social network development You’re almost there! But don’t forget… - On your Landing Page, encourage “Public Sharing”
 (On Facebook & Google+, many users don’t share “public” by default!) - Respect the Terms of Service of all supported platforms! - Have Moderation Tools in hand to filter the “bad stuff” - Hashtag Campaigns only succeed, if the transported message 
 “clicks” with the target audience (easy for “love brands”, 
 quite difficult for others) - Integrate with Print/TV to further spread the Hashtag!
  11. 11. Showcase: #viennafunfacts by Vienna Tourist Board, 2014
  12. 12. Join the campaign by sharing straight from the Landing Page!
  13. 13. Some of the beautiful #viennfunfacts-content created by the community…
  14. 14. Showcase: #getsocial by Youth Red Cross Austria
  15. 15. Showcase: #getsocial by Youth Red Cross Austria
  16. 16. Showcase: #einlebenlang by Österreichische Lotterien / Rubbellos
  17. 17. Showcase: #einlebenlang by Österreichische Lotterien / Rubbellos
  18. 18. Start your free trial at http://walls.io today!
  19. 19. Let’s get connected! michael.kamleitner@socialisten.at http://twitter.com/@_subnet http://facebook.com/michael.kamleitner

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