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Make Your Marketing Memorable Through
Visual Storytelling
#SMTLive
157,345
Join the Conversation…
#SMTLive
#SMTLive
Our Speakers
Ekaterina Walter is a social media trailblazer and an author of the Wall Street Journal
bestseller “...
Make Your Marketing
Memorable Through
Visual Storytelling
@Ekaterina
@Ekaterina
@Ekaterina
Thinking in pictures is our nature.
Our verbal mind does not work
without our visual mind.
A picture is worth a thousand words
@Ekaterina
Images speak to the heart
@Ekaterina
Images transcend cultures and
languages
@Ekaterina
Images tell stories
@Ekaterina
208,300 photos are posted to Facebook
27,800 photos shared on Instagram
100 hour of video are uploaded to YouTube
@Ekateri...
• Average modern adult attention span is between 2.8
and 8 seconds.
• 90% of information transmitted to the brain is visua...
@Ekaterina
In the age of infobesity, there are several
ways to stand out from the noise.
Visual storytelling is one of the...
Use Infographics
@Ekaterina
Publishers who use infographics grow in traffic
an average of 12% than those who don’t
Pinterest is a great traffic driver!
@Ekaterina
Pinterest accounts for 25% of retail referral traffic (> than G+, YT, LI)
...
Slideshare is a go-to network for
biz info and education
@Ekaterina
Slideshare is fantastic for lead gen!
@Ekaterina
Boost Your Newsletter Open Rates
With Cartoons
@Ekaterina
Marketers using cartoons see newsletter open rate of 45% vs. 5-8%
C
@Ekaterina
Find Ways to Add Humor
H&R Block: The hipsterfication of taxes… http://www.hipstertaxcrisis.com/
Add Value.
@Ekaterina
Add Value + Entertain.
@Ekaterina
1Customize for every platform.
@Ekaterina
Make marketing personal!
@Ekaterina
@Ekaterina
Make marketing personal!
@Ekaterina
Don’t just create marketing campaigns.
Build Tribes! Inspire Movements!
www.ekaterinawalter.com
@Ekaterina
Keeping Passionate Fans Running With
Visual Storytelling
Jessica Gioglio @savvybostonian
A BranDD Built For Social Media &
Visual Storytelling…
We don’t own our
social media channels
- our fans do
Dunkin’ Donuts’ Social Mantra
Where To Run on Dunkin’
• 11 MM+
•Facebook Fans
• 3,500+ YouTube
subscribers
• 2.1MM video views
• 510,000+ Twitter
Follow...
DDefining The Business Case For Social
• Cultivate & celebrate a highly engaged,
loyal online community of DD fans
• Reinf...
Why Visual Storytelling?
1. Changing Consumer Behaviors & Preferences
2. BranDD Personality
3. Alignment With Business Goa...
Storytelling Strategy:
The Magic Is In The “DD” Mix
• Celebrate & Engage Fans
• Own the Everyday
• Sprinkle in Special Pro...
Lesson #1: Celebrate Fans & Put Them In The
Spotlight
DD’s Facebook Fan Of The Week (FotW)
Lesson #2: Embrace Your Fans As Storytellers
#mydunkin
Lesson #2: Embrace Your Fans As Storytellers
#mydunkin
Lesson #3: Personalize Your Story
Lesson #4: Leverage Promotions To Curate Amazing
Content
#dresseDD Halloween Twitter & Instagram Contest
• Inspired by fan...
Lesson #5: Embrace UnexpecteDD Opportunities
For Engagement
ESPN/Vine
Monday Night
Football Program
Key Takeaways
• Celebrate fans by putting them in the spotlight
• Embrace visuals to tell your story
• Tailor content & me...
Questions?
@savvybostonian
Upcoming Webinars
1/21 Social Organization: What are Best Practices for
Internal Collaboration
http://socialmediatoday.com...
Visual storytelling 2014 webinar
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Visual storytelling 2014 webinar

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Published in: Social Media, Business, Technology
  • Great webinar - thanks Open View Labs! Ekaterina Walter's book, The Power of Visual Storytelling is fabulous...
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Visual storytelling 2014 webinar

  1. 1. Make Your Marketing Memorable Through Visual Storytelling #SMTLive
  2. 2. 157,345 Join the Conversation… #SMTLive
  3. 3. #SMTLive Our Speakers Ekaterina Walter is a social media trailblazer and an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”, as well as upcoming book “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, and Entrepreneur. Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co- founder and CMO of BRANDERATI. @Ekaterina Jessica Gioglio is the public relations and social media manager for Dunkin' Donuts. In this role, Jessica works with a cross-functional team to manage Dunkin’ Donuts’ social media strategy across Facebook, Twitter, Pinterest, Instagram, Google+, Vine and YouTube. From producing highly engaging content, to tweeting fans as ^JG, and launching the company’s first-ever blog, “Behind the Beans,” Jessica enjoys celebrating DD fans & giving them a front row seat to what’s brewing at Dunkin’ Donuts. @savvybostonian
  4. 4. Make Your Marketing Memorable Through Visual Storytelling @Ekaterina
  5. 5. @Ekaterina
  6. 6. @Ekaterina Thinking in pictures is our nature. Our verbal mind does not work without our visual mind.
  7. 7. A picture is worth a thousand words @Ekaterina
  8. 8. Images speak to the heart @Ekaterina
  9. 9. Images transcend cultures and languages @Ekaterina
  10. 10. Images tell stories @Ekaterina
  11. 11. 208,300 photos are posted to Facebook 27,800 photos shared on Instagram 100 hour of video are uploaded to YouTube @Ekaterina Every Minute: “Pics it or it didn’t happen”
  12. 12. • Average modern adult attention span is between 2.8 and 8 seconds. • 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster by brain than text. • 94% more total views attracted by content containing compelling images than without. • Viewers spend 100% more time on web pages with videos. @Ekaterina Marketers’ Why?
  13. 13. @Ekaterina In the age of infobesity, there are several ways to stand out from the noise. Visual storytelling is one of them.
  14. 14. Use Infographics @Ekaterina Publishers who use infographics grow in traffic an average of 12% than those who don’t
  15. 15. Pinterest is a great traffic driver! @Ekaterina Pinterest accounts for 25% of retail referral traffic (> than G+, YT, LI) Sephora’s Pinterest followers spend 15X more that their Facebook fans
  16. 16. Slideshare is a go-to network for biz info and education @Ekaterina
  17. 17. Slideshare is fantastic for lead gen! @Ekaterina
  18. 18. Boost Your Newsletter Open Rates With Cartoons @Ekaterina Marketers using cartoons see newsletter open rate of 45% vs. 5-8%
  19. 19. C @Ekaterina Find Ways to Add Humor H&R Block: The hipsterfication of taxes… http://www.hipstertaxcrisis.com/
  20. 20. Add Value. @Ekaterina
  21. 21. Add Value + Entertain. @Ekaterina
  22. 22. 1Customize for every platform. @Ekaterina
  23. 23. Make marketing personal! @Ekaterina
  24. 24. @Ekaterina Make marketing personal!
  25. 25. @Ekaterina Don’t just create marketing campaigns. Build Tribes! Inspire Movements!
  26. 26. www.ekaterinawalter.com @Ekaterina
  27. 27. Keeping Passionate Fans Running With Visual Storytelling Jessica Gioglio @savvybostonian
  28. 28. A BranDD Built For Social Media & Visual Storytelling…
  29. 29. We don’t own our social media channels - our fans do Dunkin’ Donuts’ Social Mantra
  30. 30. Where To Run on Dunkin’ • 11 MM+ •Facebook Fans • 3,500+ YouTube subscribers • 2.1MM video views • 510,000+ Twitter Followers • 4,900+ Pinterest followers • 38,700+ Google+ followers • 100,000+ Instagram followers • 19,000+ Vine followers
  31. 31. DDefining The Business Case For Social • Cultivate & celebrate a highly engaged, loyal online community of DD fans • Reinforce Dunkin’ as an all-day, everyday destination (menu items, loyalty, mobile) • Support “go-local” needs of business in U.S. and abroad • Support brand growth & awareness in new markets
  32. 32. Why Visual Storytelling? 1. Changing Consumer Behaviors & Preferences 2. BranDD Personality 3. Alignment With Business Goals & Objectives
  33. 33. Storytelling Strategy: The Magic Is In The “DD” Mix • Celebrate & Engage Fans • Own the Everyday • Sprinkle in Special Promos/Initiatives
  34. 34. Lesson #1: Celebrate Fans & Put Them In The Spotlight DD’s Facebook Fan Of The Week (FotW)
  35. 35. Lesson #2: Embrace Your Fans As Storytellers #mydunkin
  36. 36. Lesson #2: Embrace Your Fans As Storytellers #mydunkin
  37. 37. Lesson #3: Personalize Your Story
  38. 38. Lesson #4: Leverage Promotions To Curate Amazing Content #dresseDD Halloween Twitter & Instagram Contest • Inspired by fan behavior • Highly creative, share-worthy user-generated content • Fun and irreverent, yet puts the branDD front and center • Supports brand shift into highly visual social media content
  39. 39. Lesson #5: Embrace UnexpecteDD Opportunities For Engagement ESPN/Vine Monday Night Football Program
  40. 40. Key Takeaways • Celebrate fans by putting them in the spotlight • Embrace visuals to tell your story • Tailor content & messaging to targeted audiences • Use community insights to structure contests, promotions • Take a 360-degree approach maximize traditional & media integrations through social
  41. 41. Questions? @savvybostonian
  42. 42. Upcoming Webinars 1/21 Social Organization: What are Best Practices for Internal Collaboration http://socialmediatoday.com/social-collaboration-webinar 1/28 The Social Customer Engagement Index: Use & Effectiveness of Social Media in Customer Servicehttp://socialmediatoday.com/social-customer- engagement-index-2013-webinar 2/4 Mobile and The Store of The Future http://socialmediatoday.com/mobile-store-webinar

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