presents




  "Finally! Discover How To Create An Attractive And Active Fan Page For
Your Business That Brings You More T...
To view the Social Media ROI and
Social Media Revolution movies – go
to YouTube
http://www.youtube.com/watch?
v=MNfkYe3MUA...
         Bubbly Scottish-Canadian!
         Relationship + Internet =
          Social Media!



          “The Pied Pi...
4
5
6
7
1.         PEOPLE
           Are you clear on your target market?
           Which social networks do they visit most?
2...
9
10
  Build your email list
  Drive traffic to your blog
  Attract top paying clients
  Increase event registrations
  Ge...
  Be seen everywhere – in all the
   right places, right people, right
   times.
  One-click visibility.
  YOU are the ...
13
14
“To help the world connect &
communicate more effectively.”

                                 15
~500 million
    active members.


#2 most trafficked site.

                           16
    Personal profile
     TOS: one account per person; 5k max friends
     Security – no YOB, cryptic password
     St...
  Photos
  Videos
  Events
     Live and virtual
    3rd Party Apps
     Networked Blogs
     Profile HTML and/or E...
    Groups
   Open, Closed, Secret
 BUT:
   Can’t add custom content
   Can’t message past 5k members
   Posts not in...
Fan Page




           20
    Unlimited fans
     Brands with 5M+ fans:
    Content indexed on Google
    Add custom content, rich media
     S...
   Objective
1.  DESIGN Strategy
2.  CONTENT Strategy
3.  PROMOTION Strategy
4.  ENGAGEMENT Strategy
5.  CONVERSION Strat...
23
24
Coach Eva: “As a result of
taking Mari’s training, I
generated $19,000 directly
from my Facebook group. I
now earn in ONE ...
26
1.     COMMUNITY
       Build a quality network
2.     CONTENT
       Produce quality posts
3.     CONSISTENCY
       F...
4.     CARING
       Genuine, authentic, passionate, caring
5.     CONVERSATION
       Engage, engage, engage!
6.     CO...
Proactively BUILD your following
with these Twitter tools:
 www.Twellow.com
 www.Tweepml.org
 www.Listorious.com




  ...
  Where   to source:
   Blog posts
   Articles
   Podcasts
   Video
   Photos
   Interviews - Transcribe
   Repurp...
  What   to post:
   Short, easily applied tips
   Questions
   Invitation to ask Questions
   How-to tutorials
   P...
  OtherPeople’s Content
  Where to source:
   Blog subscriptions
   Ezine subscriptions
   Facebook friend lists
   ...
  OtherPeople’s Content
  Where to source:
    EzineArticles.com
    Technorati.com
    AllTop.com




              ...
  Blogs/websites:
   socialmediaexaminer.com
   smartbrief.com
   mashable.com
   marketingprofs.com
   readwriteweb...
35
36
37
$40,000 in
 one week!
             38
39
  Automate
  Broadcast
  Connect
  Delegate
  Evaluate




               40
41
Casey Truffo: “Mari! Within 5
hours of the coaching session I
had with you, we received a
request for services from
someon...
Lack of a viable (proven) strategy
  ©2009 Mari Smith -
  MariSmith.com
                                     43
44
Complete with Mari’s
   “Ninja Tricks”




                       45
1.    Get big, go viral!
2.    Be the #1 go-to person in your
      niche!
3.    Establish yourself as a thought
      lea...
47
Yours today for just $2,795
        Today only!

                              48
49
50
51
Upcoming SlideShare
Loading in …5
×

ActionCOACH - Social Media Success - Mari Smith

825 views

Published on

Mari Smith's presentation for ActionCOACH Annual Conference 2010 in Barcelona, Spain. These slides are loaded onto a private link - please only share with your fellow ActionCOACH coaches. Thanks!! :)

Published in: Self Improvement
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
825
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
71
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

ActionCOACH - Social Media Success - Mari Smith

  1. 1. presents "Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic, More Visibility, More Clients, and Ultimately More Money!" with
  2. 2. To view the Social Media ROI and Social Media Revolution movies – go to YouTube http://www.youtube.com/watch? v=MNfkYe3MUA0 http://www.youtube.com/watch? v=sIFYPQjYhv8 See also www.socialnomics.com 2
  3. 3.   Bubbly Scottish-Canadian!   Relationship + Internet = Social Media!   “The Pied Piper of Facebook” 3
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 1.  PEOPLE   Are you clear on your target market?   Which social networks do they visit most? 2.  OBJECTIVE   What do you want to accomplish? 3.  STRATEGY   How are you going to achieve your objective(s)? 4.  TECHNOLOGY   What tools should you use?
  9. 9. 9
  10. 10. 10
  11. 11.   Build your email list   Drive traffic to your blog   Attract top paying clients   Increase event registrations   Get media contacts & attention   Connect with JV partners   Establish yourself as a leading authority 11
  12. 12.   Be seen everywhere – in all the right places, right people, right times.   One-click visibility.   YOU are the go-to person for a very tight niche. 12
  13. 13. 13
  14. 14. 14
  15. 15. “To help the world connect & communicate more effectively.” 15
  16. 16. ~500 million active members. #2 most trafficked site. 16
  17. 17.   Personal profile   TOS: one account per person; 5k max friends   Security – no YOB, cryptic password   Strategy – just personal or both personal/ professional?   Friending policy   Friend Lists   Privacy settings   Content & engagement strategies   Tools – HootSuite, Selective Tweets 17
  18. 18.   Photos   Videos   Events   Live and virtual   3rd Party Apps   Networked Blogs   Profile HTML and/or Extended Info 18
  19. 19.   Groups   Open, Closed, Secret BUT:   Can’t add custom content   Can’t message past 5k members   Posts not indexed on Google   Content doesn’t go in the stream (News Feed)   Groups are “so 2008” 19
  20. 20. Fan Page 20
  21. 21.   Unlimited fans   Brands with 5M+ fans:   Content indexed on Google   Add custom content, rich media   Seamless branding   Posts go into the stream   250M users/day online ~1hr/day   Highly engaged audience 21
  22. 22.   Objective 1.  DESIGN Strategy 2.  CONTENT Strategy 3.  PROMOTION Strategy 4.  ENGAGEMENT Strategy 5.  CONVERSION Strategy 6.  SCALABILITY Strategy 22
  23. 23. 23
  24. 24. 24
  25. 25. Coach Eva: “As a result of taking Mari’s training, I generated $19,000 directly from my Facebook group. I now earn in ONE WEEK what I earned in one month.” $19,000 in one week! 25
  26. 26. 26
  27. 27. 1.  COMMUNITY   Build a quality network 2.  CONTENT   Produce quality posts 3.  CONSISTENCY   Frequency, brand, and experience 27
  28. 28. 4.  CARING   Genuine, authentic, passionate, caring 5.  CONVERSATION   Engage, engage, engage! 6.  CONVERSION   Turn them into paying clients! 28
  29. 29. Proactively BUILD your following with these Twitter tools:  www.Twellow.com  www.Tweepml.org  www.Listorious.com 29
  30. 30.   Where to source:   Blog posts   Articles   Podcasts   Video   Photos   Interviews - Transcribe   Repurpose 30
  31. 31.   What to post:   Short, easily applied tips   Questions   Invitation to ask Questions   How-to tutorials   Polls   Quotes 31
  32. 32.   OtherPeople’s Content   Where to source:   Blog subscriptions   Ezine subscriptions   Facebook friend lists   Twitter lists 32
  33. 33.   OtherPeople’s Content   Where to source:   EzineArticles.com   Technorati.com   AllTop.com 33
  34. 34.   Blogs/websites:   socialmediaexaminer.com   smartbrief.com   mashable.com   marketingprofs.com   readwriteweb.com   chrisbrogan.com   techcrunch.com 34
  35. 35. 35
  36. 36. 36
  37. 37. 37
  38. 38. $40,000 in one week! 38
  39. 39. 39
  40. 40.   Automate   Broadcast   Connect   Delegate   Evaluate 40
  41. 41. 41
  42. 42. Casey Truffo: “Mari! Within 5 hours of the coaching session I had with you, we received a request for services from someone who found us on Twitter (using the techniques you shared with us!) Thank you so much!” New client within 5 hours! 42
  43. 43. Lack of a viable (proven) strategy ©2009 Mari Smith - MariSmith.com 43
  44. 44. 44
  45. 45. Complete with Mari’s “Ninja Tricks” 45
  46. 46. 1.  Get big, go viral! 2.  Be the #1 go-to person in your niche! 3.  Establish yourself as a thought leader! 4.  Drive a flood of traffic, customers, sales! 5.  Get media attention, JVs, book deals and more! 46
  47. 47. 47
  48. 48. Yours today for just $2,795 Today only! 48
  49. 49. 49
  50. 50. 50
  51. 51. 51

×