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How to Establish a Strong Visual Brand on Social Media

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Want to harness the power of visual marketing in your business? Learn 7 creative ways to visually brand your business on social media.

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How to Establish a Strong Visual Brand on Social Media

  1. What Comes to Mind? When You Think Of VISUAL MARKETING
  2. Eye- Catching and Appealing VIBRANT @wholefoods
  3. FLIP SIDE? Complicated, Dark, and Blurry.
  4. VISUAL MARKETING IS SHAPING HOW CONTENT IS SHARED (AND CONSUMED) ❏ 63% of all social media content includes an image ❏ 54% of internet users have uploaded a video/photo they created ❏ 50% of users have re-posted a video or photo they came across online ❏ Content with an image receives over 94% more views ❏ 60% of consumers interact with a company whose images appear on local searches
  5. It’s no secret. I LOVE visual marketing.
  6. No matter how (or where) you’re connected to me, bright, bold, and colorful visuals define my brand.
  7. Look to Brands Creating MASSIVE Appeal Through Visual Marketing
  8. What They Have in Common Each one has created massive appeal through strong visual content
  9. From Instagram to Facebook, Pinterest, Twitter and Vine, companies with a strong visual presence are dominating.
  10. More than 80% of respondents point to images as either “very important” or “important” in relation to their marketing optimization on social media. Source: Adobe 2014 Digital Marketing OptimizationSource: SEOPressor
  11. 7 STEPS to Establishing a STRONG VISUAL BRAND
  12. - QUOTES - STEP 1: Understand the Types of Visual Content
  13. - QUOTES - @superhumanhour
  14. - QUOTES -
  15. - DATA -
  16. - DATA - @twelveskip
  17. - LONGFORM -
  18. - LONGFORM -
  19. - VIDEO -
  20. - GIFS/MEMES -
  21. - BEHIND THE - SCENES
  22. - TIPS AND - HOW-TO’S
  23. - QUESTIONS -
  24. - QUESTIONS -
  25. The Right Fit MAKE YOUR VISUAL CONTENT @chobani
  26. ❏ How does this support your overall goals? ❏ How will it create conversions? ❏ How will you make your audience care about it? ❏ How will it make your audience feel? STEP 2: Once You Know the What, Now Figure Out the How
  27. STEP 3: Know the 3 Keys to STRONG Visual Content
  28. Color impression accounts for 60% of the acceptance or rejection your product or service. THAT’S HUGE! Consistent Color Range
  29. Choose a Color That... ❏ Best represents your company social media promotional strategy ❏ The feelings you want to impart, and ❏ The action you want them to take
  30. Choose a Font that Matches Your Message Fonts tell your brand story ❏ Is your company fun, silly, entertaining, serious, inquisitive, playful, or straightforward? ❏ Is your content fun, silly, entertaining, serious, inquisitive, playful, or straightforward?
  31. Make every element work together Create Harmony in Every Design ❏ Best represents your company social media promotional strategy ❏ The feelings you want to impart, and ❏ The action you want them to take
  32. And want to like, share, retweet and click-through. Create Visual Content Your Audience Will LOVE STEP 4:
  33. Make Your Social Profiles STAND OUT
  34. Streamline Your Look and Feel @pegfitzpatrick
  35. Clearly Express What You Do @debra11
  36. Create Images That Speak Your Audience's Language Design social media images that have your target market in mind. @pinchofyum
  37. Repurpose Your Content Design an: ❏ Infographic ❏ eBook ❏ Webinar/Presentation ❏ Podcast ❏ Livestream (Blab/Periscope)
  38. Build Thought Leadership Take quotes from your past articles, videos or presentations and create quotable social media graphics.
  39. How to Use Quotes in Your Business ❏ Ensure that your color palette, font and graphics match your company look and feel. ❏ Know the goal of every quote you post. ❏ Find a style that works for your brand and each social network. ❏ Create an easy to use template in Canva. ❏ Look to companies with an established visual presence for inspiration.
  40. Every social network is unique. Your visual content should be too. Tackle Each Social Network Visually STEP 5:
  41. INSTAGRAM Correct dimensions for graphics: 800 px x 800px
  42. FACEBOOK Correct dimensions for graphics: 940 px x 788px
  43. PINTEREST Correct dimensions for graphics: 735 px x 1200px
  44. TWITTER Correct dimensions for graphics: 1024 px x 512px
  45. GOOGLE+Correct dimensions for graphics: 735 px x 1200px
  46. ❏ Canva ❏ RelayThat ❏ Be Funky ❏ PowerPoint ❏ Skitch STEP 6: Use the RIGHT Tools
  47. 56% of marketers are flying by the seat of their pants without any content plan in place. STEP 7: Promote, Promote, Promote No plan = imminent failure.
  48. How to Create a Promotional Strategy ❏ Share across ALL social channels ❏ Get branded (partner and co- brand) ❏ Build mutually beneficial relationships ❏ Boost your posts ❏ Join blogger and outreach websites/groups
  49. Analyze What’s Working / What’s Not Social media is fluid. Your visual marketing strategy must remain agile and flexible.
  50. LET’S CONNECT! www.RebekahRadice.com TWITTER: @REBEKAHRADICE FACEBOOK: REBEKAHRADICELLC INSTAGRAM: /REBEKAHRADICE GOOGLE PLUS: +REBEKAHRADICE PINTEREST: /REBEKAHRADICE

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