How To Master The Social Web In Six Easy Steps - Mari Smith

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Mari Smith's social media keynote - presented at Peak Potentials' "World's Greatest Marketing Seminar" in Los Angeles on September 14th, 2013. Learn how to apply these six steps to your business and any social network sites you choose to use. Find out more about Mari's offerings at http://www.marismith.com/training/

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  • Build network == proactively grow TWITTER!! Hashtags (#smss)
  • How does your brand make people FEEL?
  • Gina hosted a 24 hour Q&A session on Facebook – via wall comments/posts and phone. Generated $28k in 24hours.
  • How To Master The Social Web In Six Easy Steps - Mari Smith

    1. 1. © 2013 Mari Smith International, Inc MARI SMITH Social Media Thought Leader How To MasterHow To Master The Social WebThe Social Web In 6 Easy StepsIn 6 Easy Steps
    2. 2. © 2013 Mari Smith International, Inc http://youtu.be/J69lmO3dngg
    3. 3. © 2013 Mari Smith International, Inc Social MediaSocial Media OVERWHELMOVERWHELM
    4. 4. © 2013 Mari Smith International, Inc DataData OverloadOverload ““90% of data in90% of data in the world todaythe world today has been createdhas been created within the last twowithin the last two years.”years.” Source: IBMSource: IBM
    5. 5. © 2013 Mari Smith International, Inc Your BIGGESTYour BIGGEST Social MediaSocial Media CHALLENGE?CHALLENGE?
    6. 6. © 2013 Mari Smith International, Inc TIME!TIME!
    7. 7. © 2013 Mari Smith International, Inc Solution:Solution:
    8. 8. © 2013 Mari Smith International, Inc In stillness,In stillness, I find my true self.I find my true self. ~Deepak Chopra~Deepak Chopra
    9. 9. © 2013 Mari Smith International, Inc 1.1. ClarityClarity – FOCUS!– FOCUS!
    10. 10. © 2013 Mari Smith International, Inc ExampleExample – Air Tahiti– Air Tahiti Reiana Layton
    11. 11. © 2013 Mari Smith International, Inc AirlinesAirlines –– TOP Socially DevotedTOP Socially Devoted
    12. 12. © 2013 Mari Smith International, Inc DesignDesign –– eye-catchingeye-catching
    13. 13. © 2013 Mari Smith International, Inc ExampleExample – Burcu Unsal– Burcu Unsal
    14. 14. © 2013 Mari Smith International, Inc
    15. 15. © 2013 Mari Smith International, Inc
    16. 16. © 2013 Mari Smith International, Inc Personal Profile vs. Fan Page? 514k!514k!
    17. 17. © 2013 Mari Smith International, Inc 514,751 950,000 + AudienceAudience – Friends, Fans, Followers,– Friends, Fans, Followers, SubscribersSubscribers Mari’s Peeps! Mari’s Peeps!
    18. 18. © 2013 Mari Smith International, Inc 2.2. AuthenticAuthentic VOICEVOICE Online / OfflineOnline / Offline CONGRUENCECONGRUENCE
    19. 19. © 2013 Mari Smith International, Inc HumanizeHumanize
    20. 20. © 2013 Mari Smith International, Inc Mayor of CalgaryMayor of Calgary @nenshi@nenshi
    21. 21. © 2013 Mari Smith International, Inc http://youtu.be/QUCfFcchw1w
    22. 22. © 2013 Mari Smith International, Inc 3.3. ContentContent
    23. 23. © 2013 Mari Smith International, Inc Authority: root word = Author
    24. 24. © 2013 Mari Smith International, Inc RepurposeRepurpose contentcontent
    25. 25. © 2013 Mari Smith International, Inc Give away your best stuff
    26. 26. © 2013 Mari Smith International, Inc 4.4. EngagementEngagement
    27. 27. © 2013 Mari Smith International, Inc EngagementEngagement is Queen!is Queen!
    28. 28. © 2013 Mari Smith International, Inc MariMari says…says… ““Content is KING,Content is KING, but engagement isbut engagement is QUEENQUEEN and she rules theand she rules the house.” @marismithhouse.” @marismith
    29. 29. © 2013 Mari Smith International, Inc SociallySocially DevotedDevoted New standard of customerNew standard of customer care in social mediacare in social media • Open to fans (wall on forOpen to fans (wall on for fan/visitor posts)fan/visitor posts) • Respond to >65% ofRespond to >65% of questions on your fan pagequestions on your fan page • Respond in a timelyRespond in a timely mannermanner Source: sociallydevoted.socialbakers.com
    30. 30. © 2013 Mari Smith International, Inc “The best businesses begin with EMPATHY @BrianSolis ”
    31. 31. © 2013 Mari Smith International, Inc ~Maya Angelou~Maya Angelou I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
    32. 32. © 2013 Mari Smith International, Inc TwitterTwitter Shoutout!Shoutout!
    33. 33. © 2013 Mari Smith International, Inc FacebookFacebook Shoutout!Shoutout!
    34. 34. © 2013 Mari Smith International, Inc 5.5. ConversionConversion
    35. 35. © 2013 Mari Smith International, Inc PromotionPromotion – 20/80– 20/80
    36. 36. © 2013 Mari Smith International, Inc Clear offers, CTA’s
    37. 37. © 2013 Mari Smith International, Inc Example:Example: Gina Alexander Photo HandbagGina Alexander Photo Handbag
    38. 38. © 2013 Mari Smith International, Inc $28,000$28,000 in 24 hours!in 24 hours!
    39. 39. © 2013 Mari Smith International, Inc 6.6. Track & MeasureTrack & Measure
    40. 40. © 2013 Mari Smith International, Inc How To Master The Social Web In 6 Easy Steps Step #1: CLARITY Step #2: VOICE Step #3: CONTENT Step #4: ENGAGEMENT Step #5: CONVERSION Step #6: MEASURE
    41. 41. © 2013 Mari Smith International, Inc COICOI vs.vs. ROIROI
    42. 42. © 2013 Mari Smith International, Inc
    43. 43. © 2013 Mari Smith International, Inc Recap 1.1. CLARITYCLARITY & Focus& Focus 2.2. AuthenticAuthentic VOICEVOICE 3.3. CONTENTCONTENT 4.4. ENGAGEMENTENGAGEMENT 5.5. CONVERSIONCONVERSION 6.6. Track &Track & MEASUREMEASURE
    44. 44. © 2013 Mari Smith International, Inc Takeaways • Content is KING; engagement is QUEEN.Content is KING; engagement is QUEEN. • Curate “OPC”.Curate “OPC”. • Post/share every day.Post/share every day. • Repurpose your content.Repurpose your content. • Be systematic. Use a Content Calendar.Be systematic. Use a Content Calendar. • Delegate as much as possible.Delegate as much as possible. • Add YOU in the engagement:Add YOU in the engagement: humanize!humanize! • Be memorable by how you make peopleBe memorable by how you make people feelfeel.. • Strive for EXCEPTIONAL customer service.Strive for EXCEPTIONAL customer service. • Keep it FUN!Keep it FUN! • Ask for the sale!Ask for the sale!
    45. 45. © 2013 Mari Smith International, Inc gotgot questions?questions? Connect with Mari on these sites: Facebook: www.facebook.com/marismith Twitter: @marismith Google+: www.google.com/+marismith LinkedIn: www.linkedin.com/in/marismith Mari’s website: www.marismith.com

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