This document provides information about social media and how it can be used for business purposes. It discusses major social media platforms like Facebook, Instagram, LinkedIn, and others. It explains that social media is important for businesses to build their brand, showcase products/services, get customer feedback, and target specific audiences. The document also provides founder information and statistics about usage for some major social media sites like Facebook, LinkedIn, YouTube, and others. It discusses how hashtags can be used on social media to reach more people, create awareness, build brand identity, and communicate with followers.

1. SOCIAL MEDIA

2. Social media :
Social media is about
• Connecting people
• Building brand for business
Types of social media
• Facebook
• Instagram
• LinkedIn
• Google+
• Twitter
• Pinterest
• Tumblr

3. Social media is important for business
 To build brand image
 To showcase product or service
 To get feedback of business
 To target particular group of people (age, location etc,)
 To get leads for business
Importance of social media
 lower ad cost
 real time performance analysis
 brand awareness
 Create buzz
 Increases traffic for web pages
 Feedback

4. 1. Who are the founders of Facebook?
 Mark Zuckerberg, Eduardo saverin, Andrew McCollum, dusti moskovitz
2. Who are the founders of twitter?
 Jack Dorsey, noah glass, biz stone, evan Williams
3. Who are the founders of google+?
 Vic gundotra, Bradley horowitz
4. Who are the founders of Instagram?
 Kevin systrom, mike krieger
5. Who are the founders of YouTube?
 Jawed karim, chad hurley, steve chen
6. Who are the founders of LinkedIn?
 Reid Hoffman, allen blue, Konstantin Guericke, eric ly, jean-luc vaillant
7. Who are the founders of Pinterest?
 Paul sciarra, evan sharp, ben silbermann
8. Who are the founders of hashtag?
 Chris messina
Founders

5. Facebook
• 2 billion monthly active
• 1 billion daily active
• 4.5 billion likes
• 1.7 billion mobile users
• 5 new profile every second
• High traffic – 1 to 3 pm
• Facebook acquired 71 other companies
 WhatsApp – $19 billion, 23 august 2005
 Instagram - $ 1 billion , 9 April 2012
 Resign on 25 sep 2018 for $10 billion
LinkedIn
• Started on may 5 2003
• 500 million members
• 42 million mobile users
• 107 million users in USA
• 17 min per month time spend
• Microsoft acquired for 26 billion in 2017
YouTube
• Founded on February 2005
• 1 hour video are uploaded every hour
• 5 billion video are viewed a day
• 1.9 million users visit each month
• Google acquired for 1.65 billion on 9 oct 2006
• Mobile views 500 million per day
• 62% of YouTube users are male
• YouTube demographics are 35+ and 55+

6. Twitter
• 400 million monthly users
• 80% of twitter active on mobile
• 69 million users in US
• Tweets sent per day 500 million
• 100 million daily users
Google +
• 33% growing per annum
• 70% brands have presence
• 41% B2C and 39% B2B
• 12 min users per day
• 1.5 billion average each week
Pinterest
• Founded on march 2010
• Monthly active users 250 million
• 175+ billion Pinterest pins
• Pinterest boards 3+ billion
• 81% Pinterest are females
Tumblr
• Founded in feb 2007
• 550 million users
• 158.1 billion post
• 32.3 million daily post

7. • Post contents:
 Liner- liner are used in the post to tell about the product
and represent the idea to the end users
 Link – it is a backlink foe a website for call to action
(CTA) so that they can easily attract customers and gain
traffic
 Hashtag- it represented the brand keywords for the
product and help to reach targeted customers. And also
helps in showcasing a product on other brand page
 Image- image is must in all post where images will
attract customers and tells story behind the brand
 Logo- it represent brand identity of company and helps
consumer to know more about the product
 Text inside the image- additional text to attract the
customer. if any customer first look inside the post and
read inside text and later go through the company page so
it play very important role
Post
It is a medium to communicate about product or service
in social media platform where end users will come to
know about the company and product

8. Hashtag Hashtag is a type of label or metadata tag used in social
network, it is used to show same interest group, and many
companies use hashtag to grow engagement with
customers and helps people to engage with the product
 Reaching more people
Hashtag helps the product or content to reach mass on social media so
where they can targets using particular hashtag
 Creating awareness
It helps creating brand awareness that everyone putting or same
hashtag showing interest in product or post example: #keralaflood
 Building brand identity for business
It also build brand identity for business example: #thankyoumom
from P&G here P&G build brand identity among customers and
started using hashtag on women day

9.  Communicate with followers
It will particular topic which hashtag will reach people
and communicate to the followers about the product using
hashtag it reaches mass people
 Address one particular news under one roof in
social media or internet
As hashtag as a particular group that it will group the
people in one roof example: kerala flood where all will
make hashtag and talk about the topic
Theory
 Product base
Hashtag using product name that may help consumer to
know about the product example: #Himalayababy #lux
#samsung
 Service base
It helps grouping of service base where people easily can
identify service by making hashtag to particular service
page
 Location base
Location base where the hashtag made a particular
location and group the people on their location base
example: #bangalore #delhi #mumbai
 Brand base
Hashtag will be helping brand to develop where
people will tag there brand name to a particular name
and start posting in that hashtag so when the people
use the brand hashtag to reach brand to mass on social
media
Social media workflow

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11. Marketing objectives in Facebook

12. Thank you