The document describes a Speed Camera Lottery program implemented in Sweden to encourage drivers to obey speed limits. The lottery works by recording the speeds of passing vehicles and entering drivers who obey the speed limit into a lottery to win money from fines collected from speeders. It aims to make following traffic laws fun and incentivize safe driving through potential cash prizes.
2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Speed Camera Lottery
• The Speed Camera
Lottery was
implemented by the
Swedish National Society
for Road Safety in
November 2010.
4.
5. Speed Camera Lottery
• The idea behind it was to
encourage drivers to
obey the posted speed
limits by making it fun to
do.
6. Speed Camera Lottery
• Each vehicle’s speed was
displayed to the drivers
passing by and recorded
by the system.
7.
8. Speed Camera Lottery
• Speeders would be
photographed and
issued a citation, with
the proceeds going into
a cash fund.
9. Speed Camera Lottery
• Drivers who obeyed the
speed law would also be
recorded and entered
into the lottery, where
they would be eligible to
win some of the money
from the speeders.
10.
11. Speed Camera Lottery
• Prior to the SpeedCam
Lottery, Stockholm drivers
were motivated to drive
safely for the general
public good (Epic Meaning
& Calling), to avoid
citations (Loss &
Avoidance), or through
encouragement from
immediate visual feedback
(Creativity & Feedback).
12.
13. Speed Camera Lottery
• With the introduction of the
SpeedCam Lottery, drivers
were receiving new
motivations from potential
cash incentives (Ownership
& Possession), lottery
anticipation
(Unpredictability &
Curiosity), encouraging
reinforcement (Development
& Accomplishment), and
public pressure (Social
Pressure & Envy).
