This document discusses gamification techniques used by the music app #Nwplyng. #Nwplyng rewards users for sharing their playlists on social media by giving them badges and unlocking more music. Users can earn special artist badges or records by sharing their playlists with around 12 people. The gamification aspects motivate users to engage more with the app and share their music tastes through social connections.

1. #Nwplyng
Gamification in Customer Engagement

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. #Nwplyng
• There are music apps like
#Nwplyng that have
successfully implemented
gamification technique.

5. #Nwplyng
• With #Nwplyng you get
rewarded for sharing
your playlists with friends
via different social media
sites like Foursquare,
Twitter, and Facebook.

7. #Nwplyng
• The app lets you win
badges. There are also
special artist badges or
records that and user can
earn by sharing with
around 12 people.

9. #Nwplyng
• And there are options to
unlock more music and
gain points.