Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business can tackle. Every part of your organization affects the outcome of the calculation: acquisition costs, revenue, customer service, and returns.
- Calculating customer lifetime spend. How can you measure customers who've purchased and their distribution of lifetime purchases over time.
- Real-world decisions based on lifetime value. How can you use LTV data to focus marketing and drive repeat purchases?
- Modern web-based analytics tools. What tools can help you foster collaboration, explore data in greater depth, and ensure cross-company use of data to drive smarter growth?