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Speed Camera Lottery
Social Gamification
Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.
Speed Camera Lottery
• The Speed Camera
Lottery was
implemented by the
Swedish National Society
for Road Safety in
November 2010.
Speed Camera Lottery
• The idea behind it was to
encourage drivers to
obey the posted speed
limits by making it fun to
do.
Speed Camera Lottery
• Each vehicle’s speed was
displayed to the drivers
passing by and recorded
by the system.
Speed Camera Lottery
• Speeders would be
photographed and
issued a citation, with
the proceeds going into
a cash fund.
Speed Camera Lottery
• Drivers who obeyed the
speed law would also be
recorded and entered
into the lottery, where
they would be eligible to
win some of the money
from the speeders.
Speed Camera Lottery
• Prior to the SpeedCam
Lottery, Stockholm drivers
were motivated to drive
safely for the general
public good (Epic Meaning
& Calling), to avoid
citations (Loss &
Avoidance), or through
encouragement from
immediate visual feedback
(Creativity & Feedback).
Speed Camera Lottery
• With the introduction of the
SpeedCam Lottery, drivers
were receiving new
motivations from potential
cash incentives (Ownership
& Possession), lottery
anticipation
(Unpredictability &
Curiosity), encouraging
reinforcement (Development
& Accomplishment), and
public pressure (Social
Pressure & Envy).
Speed camera lottery - Social gamification - Manu Melwin Joy

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Speed camera lottery - Social gamification - Manu Melwin Joy

  • 2. Prepared By Manu Melwin Joy Assistant Professor SCMS School of Technology and Management Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
  • 3. Speed Camera Lottery • The Speed Camera Lottery was implemented by the Swedish National Society for Road Safety in November 2010.
  • 4.
  • 5. Speed Camera Lottery • The idea behind it was to encourage drivers to obey the posted speed limits by making it fun to do.
  • 6. Speed Camera Lottery • Each vehicle’s speed was displayed to the drivers passing by and recorded by the system.
  • 7.
  • 8. Speed Camera Lottery • Speeders would be photographed and issued a citation, with the proceeds going into a cash fund.
  • 9. Speed Camera Lottery • Drivers who obeyed the speed law would also be recorded and entered into the lottery, where they would be eligible to win some of the money from the speeders.
  • 10.
  • 11. Speed Camera Lottery • Prior to the SpeedCam Lottery, Stockholm drivers were motivated to drive safely for the general public good (Epic Meaning & Calling), to avoid citations (Loss & Avoidance), or through encouragement from immediate visual feedback (Creativity & Feedback).
  • 12.
  • 13. Speed Camera Lottery • With the introduction of the SpeedCam Lottery, drivers were receiving new motivations from potential cash incentives (Ownership & Possession), lottery anticipation (Unpredictability & Curiosity), encouraging reinforcement (Development & Accomplishment), and public pressure (Social Pressure & Envy).