Viggle is a gamification, loyalty platform for social TV, that is leading the second screen television experience.  As users check into their favorite shows or log their music activity, they gain points, achieve different Fandom Levels.

1. Viggle
Gamification in Customer Engagement

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Viggle
• Viggle is a
gamification, loyalty
platform for social TV,
that is leading the
second screen
television experience.

5. Viggle
• As users check into
their favorite shows or
log their music activity,
they gain points,
achieve different
Fandom Levels.

7. Viggle
• They can use points to
redeem special
rewards and offers
from businesses such
as Best Buy, Hulu Plus,
and Groupon.

9. Viggle
• The platform fosters a
community in which
users are exposed to
new shows, and can
see what their friends
are watching and
listening to as well.

11. Viggle
• Your activity and
friends’ activity on
Viggle is all aggregated
on your activity feed,
on which you can
compare your activity
and points with others
in your network.

13. Viggle
• Viggle leverages their
social media platforms
on Facebook, Twitter,
and Instagram to
announce bonus
points opportunities
and new rewards.

14. Viggle
• Throughout its short
history, Viggle has
made impacts on
consumer behavior in
television tune-in and
engagement.

15. Viggle
• Viggle’s reach now
extends to 17 million
users, a promising
indication of the
company’s future
success and leadership
in the second screen
and social TV
industries.