Industrial marketing, also known as business-to-business (B2B) marketing, involves the sale of goods and services between businesses. It focuses on marketing industrial goods, which are materials and components used by industries in the production of end products. Industrial marketing is characterized by one-to-one relationships between sellers and buyers, complex multi-stage buying processes that require approval from several decision makers, and long selling cycles that involve prospecting, qualifying leads, presentations, contract negotiations and more.
Industrial marketing (B2B) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Green marketing is the of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
“Marketing Mix is set of marketing tools that the firm uses to pursue its marketing objectives in the target market”
"Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market”.
Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Industrial marketing (B2B) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Green marketing is the of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
“Marketing Mix is set of marketing tools that the firm uses to pursue its marketing objectives in the target market”
"Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market”.
Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
NEW CONCEPT (7P'S MODEL OF SERVICE MARKETING MIX) & OLD CONCEPT (4P'S MODEL OF SERVICE MARKETING MIX) WHICH CAN BE CLEAR YOUR DOUBTS IN SERVICE MARKETING MIX
Product Life Cycle shows the stages that products go through from development to withdrawal from the market.
The company’s differentiation and positioning strategies must change as the product, market, competitors changes over time.
Bbr603 merchandising and supply chain managementsmumbahelp
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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Marketing mix is one of the major concepts in modern marketing. It is the combination of various elements which constitutes the company’s marketing system. It is set of controllable marketing variables that the firm blends to produce the response it wants in the target market.
In this presentation, we will all discuss in brief about marketing and its top three components like- marketing concept, marketing types, marketing mix (4Ps and 7Ps). So read this post carefully if you interested to know about marketing and its top three components like:-
1) marketing concept
2) marketing types
3) marketing mix (4Ps and 7Ps)
Marketing Mix - Meaning, 4P’s of Marketing, Product, Product Characteristics and Classification, Differentiating through
Multiple Sources, Product Differentiation, Differentiation through
tangible and Intangible Benefits, Product line and mix decisions, Product life cycle and its marketing implications, Packaging, labelling, Warranties and Guarantees, Price, Pricing, Factors affecting price determination, Procedure for setting prices, Pricing policies and strategies, Place, Place Mix, Distribution Mix, Nature and importance of distribution channels, Types and functions of distribution middlemen, Channel management decisions, Retailing, Wholesaling, Promotion, Promotion Decision: Communication process, Promotion tools: Their
Characteristics and relative merits and limitations, Designing promotion campaign, Brands - The role of Brands, Scope of branding, Building brand equity, Measuring brand equity
NEW CONCEPT (7P'S MODEL OF SERVICE MARKETING MIX) & OLD CONCEPT (4P'S MODEL OF SERVICE MARKETING MIX) WHICH CAN BE CLEAR YOUR DOUBTS IN SERVICE MARKETING MIX
Product Life Cycle shows the stages that products go through from development to withdrawal from the market.
The company’s differentiation and positioning strategies must change as the product, market, competitors changes over time.
Bbr603 merchandising and supply chain managementsmumbahelp
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
Marketing mix is one of the major concepts in modern marketing. It is the combination of various elements which constitutes the company’s marketing system. It is set of controllable marketing variables that the firm blends to produce the response it wants in the target market.
In this presentation, we will all discuss in brief about marketing and its top three components like- marketing concept, marketing types, marketing mix (4Ps and 7Ps). So read this post carefully if you interested to know about marketing and its top three components like:-
1) marketing concept
2) marketing types
3) marketing mix (4Ps and 7Ps)
Marketing Mix - Meaning, 4P’s of Marketing, Product, Product Characteristics and Classification, Differentiating through
Multiple Sources, Product Differentiation, Differentiation through
tangible and Intangible Benefits, Product line and mix decisions, Product life cycle and its marketing implications, Packaging, labelling, Warranties and Guarantees, Price, Pricing, Factors affecting price determination, Procedure for setting prices, Pricing policies and strategies, Place, Place Mix, Distribution Mix, Nature and importance of distribution channels, Types and functions of distribution middlemen, Channel management decisions, Retailing, Wholesaling, Promotion, Promotion Decision: Communication process, Promotion tools: Their
Characteristics and relative merits and limitations, Designing promotion campaign, Brands - The role of Brands, Scope of branding, Building brand equity, Measuring brand equity
Mercuri International have been leading the changing
world of sales performance improvement for over 50
years. In particular we have worked closely with
insurers from Allianz to Zurich and have strong
experience in both life and non-life and across channels
including direct B2B, global accounts, agents and
independents.
Read this short paper and then tell us what you think?
Mercuri International help you to win, manage and grow customers better. We have been helping companies implement strategies and achieve powerful sales results for over 50 years, with an international team of 500 people in 50 local offices around the world.
Our clients and our industry recognise we are experts in sales. We want to meet you. Mercuri International is featured on both Training Industry’s and Selling Power’s Top 20 Sales Training Companies list.
We want to speak with you.
Call Mat on 07572 343 341 or matthew-everitt@mercuri.co.uk
You can learn more about Mercuri here;
http://mercuri.net/our-vision-mission-and-core-values
http://mercuri.co.uk/how-can-mercuri-international-help
http://www.slideshare.net/MatMercuri/how-mercuri-help-you-improve-your-performance-65699011
How Mercuri help our banking clients to win manage and grow customersMercuri International
Mercuri International has been leading the changing world of sales performance improvement for over 50 years.
Under the leadership, first of Heinz Goldmann and then of Curt Abrahamsson, Mercuri grew from a small Swedish consultancy to operating in more than 40 countries. Now owned by AB Bure we are seen as sales experts by our 18,000+ clients who range from global market leaders to local niche players and from
technology and logistics to financial and professional
services.
The focus of Mercuri International’s work is to help organisations and individuals “win, grow and manage clients”.
The five main areas of sales expertise that Mercuri International brings to the banking sector are:
· Customer-centric selling: Skills and techniques that deliver both significant, sustainable business growth and sound management of commercial, reputational and regulatory risk. Win and grow clients and achieve “fair customer outcomes”. We
work on both winning and growing customers.
· Sales Team Leadership: We work with first line, regional and senior sales leaders to instil the key skills and disciplines of effective sales leadership in this demanding and dynamic environment.
· Relationship Management: Our work with relationship managers encompasses retail, commercial, corporate and global customer channels. Our models have been developed in
partnership with The University of St Gallen, SAMA and market leaders from HP, through Philips and Novartis to Siemens.
· Relationship-based negotiating: We developed an extremely powerful programme for financial professionals that has proved itself in challenging segments such as business support and real estate.
· Standing in the customer’s shoes: This highly interactive session has been immensely well received. It gives relationship managers hands on experience of running a business through cycles of change and challenge.
While Mercuri has strong capabilities in other areas these
five are the ones we see as core for the financial and
professional services sector.
Read this overview and then tell us what you think?
Mercuri International help you to win, manage and grow customers better. We have been helping companies implement strategies and achieve powerful sales results for over 50 years, with an international team of 500 people in 50 local offices around the world.
Our clients and our industry recognise we are experts in sales. We want to meet you. Mercuri International is featured on both Training Industry’s and Selling Power’s Top 20 Sales Training Companies list.
We want to speak with you.
Call Mat on 07572 343 341 or matthew-everitt@mercuri.co.uk
You can learn more about Mercuri here;
http://mercuri.net/our-vision-mission-and-core-values
http://mercuri.co.uk/how-can-mercuri-international-help
http://www.slideshare.net/MatMercuri/how-mercuri-help-you-improve-your-performance-65699011
Focused differentiation strategy - strategic management - Manu Melwin Joymanumelwin
A focused differentiation strategy requires offering unique features that fulfill the demands of a narrow market.
Some firms using a focused differentiation strategy concentrate their efforts on a particular sales channel, such as selling over the Internet only.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Product Line B2B Services
B2B Sales
Comparison of B2B and B2C
B2B Sale Funnel
Pre Sales Process
Designing of SalesForce
Managing of SalesForce
Marketing Strategy
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2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.
3. Industrial Marketing
• Industrial marketing (B2B) is
the marketing of goods and
services by one business to
another. Industrial goods are
those an industry uses to
produce an end product from
one or more raw materials.
4.
5. Examples
• An organization seeks
to split the work
between the two
firms based on an
evaluation of each
firm's capabilities.
6.
7. Examples
• A sales representative
makes an appointment
with an organization that
employs 22 people. He
demonstrates a
photocopier/fax/printer
to the
office administrator.
8.
9. Main Features
• Marketing is one-to-one
in nature. It is relatively
easy for the seller to
identify a prospective
customer and build a
face-to-face
relationship.
10.
11. Main Features
• Highly professional and
trained people in buying
processes are involved.
In many cases, two or
three decision makers
must approve a
purchase plan.
12.
13. Main Features
• Often the buying or
selling process is
complex, and includes
many stages.
14.
15. Main Features
• Selling activities involve
long processes of
prospecting, qualifying,
wooing, making
representations,
preparing tenders,
developing strategies,
and contract
negotiations.
