Green marketing is the of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.

1. Green Marketing

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Green Marketing
• Green marketing is the
of products that are
presumed to be
environmentally safe.

5. Green Marketing
• It incorporates a broad range
of activities, including product
modification, changes to the
production process,
sustainable packaging, as well
as modifying advertising.

7. Green Marketing
• Green, environmental and eco-
marketing are part of the new
marketing approaches which do not just
refocus, adjust or enhance existing
marketing thinking and practice, but
seek to challenge those approaches and
provide a substantially different
perspective.

9. Green Marketing
• Basically, green marketing concerns
with three aspects:
– Promotion of production and
consummation of pure/quality
products,
– Fair and just dealing with customers
and society, and
– Protection of ecological environment.

11. Green Marketing
• Green marketing affects
positively the health of people
and the ecological
environment. It encourages
integrated efforts for purity in
production and consumption as
well.

13. Green Marketing
• Now, people are insisting pure
products – edible items, fruits,
and vegetables based on organic
farming. The number of people
seeking vegetarian food is on
rise.

14. Green Marketing
• People are aware of
pure products and pure
methods of producing,
using, and disposing the
products.