This is the presentation used in the Opne House on 9/3/2014 for Kanga Communication

1. Open House

2. Kanga Communication
Mission
Powered by the Taylor Institute and in partnership with the
School of Communication’s Social Media Learning Lab – To
provide students from across the University of Akron
opportunities to gain practical experience in managing and
executing Digital Integrated Marketing Communication
campaigns.

3. Objectives
1. Help students learn and determine the
primary audience and the desired
conversational goals (Acquire, Retain,
Convert, Re-activate, Appreciate).
2. Provide opportunities to understand the
importance of strategy with a creative focus.
3. Introduce students to social media
practitioners to act as mentors.
4. Execute and Develop real-world campaigns
on behalf of our clients.

4. Benefits to Students
1. Resume-building opportunities to execute real-life
campaigns for real-life clients.
2. Develop an understanding of social media strategy,
tools, and channels.
3. Opportunities to develop and distribute content and
then be able to measure and evaluate the results.
4. Mentoring and networking opportunities from social
media practitioners.
5. Involvement with a highly visible initiative at the
University of Akron.
6. A real fun experience – working hard and seeing
results!
7. Learn how push the limits of creativity.

5. 9 Steps To Get A Social Media Job
1. Be Proficient in All Social Channels
2. Be Creative and Relevant
3. Be a Professional
4. Know the Industry/Know the Company
5. Network and Build Relationships
6. Be Familiar with Need-to-Know Programs
7. Learn the Lingo
8. Help a Business out Pro-Bono
9. Learn how to Juggle

6. Agency Logistics
• First Agency Meeting is on 9/8 from 4-6
• Meet every other Monday at the Taylor Institute
• Educational Sessions
• Organized into Client and Channel Teams
• 4:00 – 5:00 – Agency Meeting to discuss clients
• 5:15 – Guest Speaker
• Commitment Pledge

7. Clients

8. Educational Sessions
• Monday, 9/15 - Kanga Education Series, 4 p.m. to 5:30 p.m. in Kolbe Hall
306 Storytelling for Social Media (and tools introduction)
• Monday, 9/29 - Kanga Education Series, 4 p.m. to 5:30 p.m. in Kolbe Hall
306 Social Media Writing Bootcamp
• Monday, 10/13 - Kanga Education Series, 4 p.m. to 5:30 p.m. in Kolbe Hall
306 How to Create a Social Media Calendar (as part of a Social Media
Marketing plan)
• Monday, 10/27 - Kanga Education Series, 4 p.m. to 5:30 p.m. in Kolbe Hall
306 Looking at Social Media Research and Evaluation Tools
• Monday, 11/10 - Kanga Education Series, 4 p.m. to 5:30 p.m. in Kolbe Hall
306 Open Workshop - agency members can bring projects for faculty
assistance.

9. Next Steps
• Submit Resume to
kangacommunication@gmail.com
• Follow us on Twitter or on Facebook
• Attend the Agency Meeting on 9/8