final plans

1. Bassinger Radio Final Plans
Station
This show will be broadcasted by the BBC, which is known to be one of the UK’s
biggest entertainment companies and is an easily recognisable company, so for
my show to have ties with them instantly puts us as a credible product. What this
also means for the show is that all funding is sorted due to TV licencing, so that
means no sponsors are required for the show and this allows the show to be ad-
free. This is why I decided that the show would consist of a lot of music track
based parts to it.
Target Audience
I have come to the conclusion that my show will have a target audience of people
aged 12-18 and they can be both male and female since we are a mainstream
show. They will be from a Social Class (E) this is due to the audience being very
young so they wont be able to spend money towards the show, so most of the
things will be free. My Target audience is possible to measure because we are part
of the BBC's morning radio slot, which manly caters to a young and enthusiastic
audience. So with that being said we can back this process due to the simple fact
that those that listen are usually commuting to school or maybe work. This
generation is also much more accessible as they are more digitally advanced and
have multiple platforms where they can listen to Bassinger Radio.
Content
Running Time – 6am – 9am (Breakfast show)
Bassinger Radio provides a highly energetic experience for the listener playing
all the week’s top tracks. The show has a charismatic host who will make the
experience both entertaining and intriguing for the audience. The radio will
feature two interview segments, newsroom and gossip and tracks in-between
segments. We are an ad free station, but we do shout out our sponsor’s in-
between song transitions (BBC).
Running Order
Story Presenter Type Producer Timing
1 Greeting Mandisi Live Heath Park 20 seconds
2 Tracks x2 Live with tape Heath Park 6 minutes
3 Coming Up Mandisi Live Heath Park 1 minute
4 Track x3 Live with tape Heath Park 9 minutes
5 Gossip Monica Live Heath Park 5 minutes
6 Track x3 Live with tape Heath Park 9 minutes

2. Story Presenter Type Producer Timing
7 Shout Outs Mandisi Live with tape Heath Park 1 min 30 sec
8 Track x3 Live with tape Heath Park 9 minutes
9 Newsroom Mandisi Live with tape Heath Park 6 minutes
11 Track x3 Live with tape Heath Park 9 minutes
12 Interview Mandisi &
Guest
Live Heath Park 10 minutes
13 Goodbye Mandisi Live Heath Park 30 seconds
14 Closing Track
x2
Live with tape Heath Park 6 minutes
Script
Host –
 Make sure you are enthusiastic when introducing each track.
 Must remind the guest not to use any explicit language.
 Close the show with two tracks from the artist you just interviewed.
Interview –
 What do you put your success down too?
 Are you currently working on any new albums?
 How does it feel to be famous?
 Is there ever moments where you which you wasn’t famous?
 What’s the story behind this single?
Newsroom –
 Global news stories
 Talk sports
 Celebrity news
 Fun facts
 Weather
Launch Date
The show will be first aired on January 1st 2017. This is because we want give the
show that new year new start gimmick as many people will tune in at this festive
time to see what is number 1 on the charts going into the new year.

3. Bassinger Radio plan
Segment Time
1. Shows Jingle 12 seconds
2. Introduction 25 seconds
3. Fade in - Designer - Panda 1 minute
4. Music fade out 8 seconds
5. Talk/ Interview 1 minute 10 sec
6. Fade in - artist sneak peak to
track.
25 seconds
7. Fade Out track 2 seconds
8. News/Gossip 1 minute
9. Fade in – Usher – No Limit 55 seconds
10. End