on Chennai Live 104.8FM
on Chennai Live 104.8FM <ul><li>OBJECTIVE: </li></ul><ul><li>ON AIR:  </li></ul><ul><li>CREATE  buzz around LifeCell   on ...
Latest From “The Father of Indian Theatre” <ul><li>Venue :  Music Academy </li></ul><ul><li>Date :  July 10 th ,2011 </li>...
The Caine Mutiny Court Martial  is one of the finest  courtroom dramas of post World War II, adapted from Herman Wouk’s  P...
 
12.00 lacs+ Applicable Taxes 50% Advance  payment,  50% payment on  completion  of event. S.NO TITLE SPONSOR ENTITLEMENTS ...
8.00 lacs+ Applicable Taxes 50% Advance  payment,  50% payment on  completion  of event. S.NO PRESENTING SPONSOR ENTITLEME...
5.00 lacs+ Applicable Taxes 50% Advance  payment,  50% payment on  completion  of event. S.NO ASSOCIATE SPONSOR ENTITLEMEN...
ABOUT CHENNAI LIVE 104.8FM
Two Sides of Chennai Traditional Chennai New Chennai
New Chennai
Who Reaches Who Dina thanti Dinamalar Dinakaran Sun TV Raj TV Hindu Times of India Outlook Business Today NDTV CNBC Discov...
Target Audience <ul><li>20+ English  speaking males and females </li></ul><ul><li>Graduates and Post Graduates, often hold...
Target Audience <ul><li>Listenership </li></ul><ul><ul><li>80% of Chennai live listeners are SEC A Chennaites </li></ul></...
What Chennai Live is about Chennai Live is  India’s first  ever English talk radio station. We offer engaging conversation...
Some of Our Major Clients
 
Programming Format Talk <ul><li>Current Affairs –  </li></ul><ul><li>Local, National,  </li></ul><ul><li>International </l...
Major Programmes <ul><li>Big Morning debates </li></ul><ul><li>Monday – Friday 8-11AM </li></ul><ul><li>Sets agenda for Ch...
Major Programmes <ul><li>All about Books </li></ul><ul><li>Saturday, 11AM – 2PM </li></ul><ul><li>Show about latest book l...
Major Programmes <ul><li>A whacky programme on people, prank calls & some good music  </li></ul><ul><li>Monday-Friday, 9PM...
Programming Values Fairness Intelligence Creativity Aesthetics, Good Taste Accuracy Diversity (of opinion) Accessibility
Our Team
Value Proposition <ul><li>Chennai Live 104.8FM  is the most  credible advertising environment  for a brand with an  up-mar...
Chennai Live 104.8FM Programmes
Chennai Live FPC  effective 15th June 2009 Time Band Programme Name Content Presenter Weekdays 07:00 - 11:00 Live Talk Eng...
Chennai Live FPC  effective 15th June 2009 Time Band Programme Name Content Presenter Saturday 06:00 - 08:00 The Rocking 9...
Chennai Live FPC  effective 15th June 2009   Time Band Programme Name Content Presenter Sunday 06:00 - 08:00 Country Roads...
Advertising  Opportunities Contests & Giveaways Spots Sponsorships Branded Content Retail Radio Outdoor Broadcast Presente...
The Group behind Chennai live <ul><li>Chennai Live is owned and managed by the Muthoot Group, a respected business group i...
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Lifecell play title sponsor proposal (naseeruddin shah's play)

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Lifecell play title sponsor proposal (naseeruddin shah's play)

  1. 1. on Chennai Live 104.8FM
  2. 2. on Chennai Live 104.8FM <ul><li>OBJECTIVE: </li></ul><ul><li>ON AIR: </li></ul><ul><li>CREATE buzz around LifeCell on Chennai’s Only All- English Radio Station, to the , Sec A&B Chennaiite- who is aware of the revolutionary stem cells, is medically-educated & exposed, is affluent enjoys theatre/music and would want to explore the life-altering benefits of ‘LifeCell’ Femme. </li></ul><ul><li>ON GROUND: </li></ul><ul><li>ESTABLISH LifeCell’s CULT essence of- SECURING LIVES, and marry it with Naseeruddin Shah’s CULT PLAY ‘The Caine Mutiny Court Marshall’. </li></ul><ul><li>COMMUNICATE & PROMOTE LifeCell’s Stem Cell Solutions, on-ground – @ the PLAY ‘The Caine Mutiny Court Marshall’ & on-air- on Chennai Live 104.8FM. </li></ul>
  3. 3. Latest From “The Father of Indian Theatre” <ul><li>Venue : Music Academy </li></ul><ul><li>Date : July 10 th ,2011 </li></ul><ul><li>Seating capacity - 1400 </li></ul>
  4. 4. The Caine Mutiny Court Martial is one of the finest courtroom dramas of post World War II, adapted from Herman Wouk’s Pulitzer Prize Novel. In just two acts , it lays bare the tragedy of war, probes deep into the psyche of men who are in the forefront of the battle and in one sweep damns everyone who looks at the war as a stepping stone to self-aggrandizement. Motley is a group formed by Naseeruddin Shah, along with theatre Tom Alter & Benjamin Gilani, in 1979. Since then, the group has gone on to produce a number of magnificent plays in both Hindi and English and has regularly toured the country as well as foreign shores to take their work to varied audiences
  5. 6. 12.00 lacs+ Applicable Taxes 50% Advance payment, 50% payment on completion of event. S.NO TITLE SPONSOR ENTITLEMENTS 1 <ul><li>36000 seconds FCT </li></ul><ul><li>Generic LifeCell Radio Spots, on Chennai Live 104.8FM . </li></ul><ul><li>(to be produced by us, and to be utilised within 60 days) </li></ul><ul><li>LifeCell- The Caine Mutiny Court Marshall Radio Spots , on Chennai Live 104.8FM </li></ul>2 Customised LifeCell The Caine Mutiny Court Marshall Radio Contests- on CL 104.8FM- 4 contests/day-30 days 3 LifeCell - Presenting Sponsor of Chennai Live 104.8FM’s Morning Primetime Show- LIVE TALK - 10 tags/ show- 30 days. 4 Press ads - 6 ads in Hindu & TOI 5 TV Partner: NDTV Hindu 6 3 times AV screening,2 Back Lit Scrollers, brochures to audience 7 Ticket branding 8 Stage side panel 9 Database (Audience) 10 Standees in captive touch points - 5 nos 11 Tent cards in popular fine dining restaurants 12 100 posters across all Landmark Outlets, up niche clubs, colleges 13 Bulk SMS – 1,00,000 Nos + Email Direct Mailers 10,000 nos
  6. 7. 8.00 lacs+ Applicable Taxes 50% Advance payment, 50% payment on completion of event. S.NO PRESENTING SPONSOR ENTITLEMENTS 1 <ul><li>24000 seconds FCT </li></ul><ul><li>Generic LifeCell Radio Spots, on Chennai Live 104.8FM . </li></ul><ul><li>(to be produced by us, and to be utilised within 60 days) </li></ul><ul><li>LifeCell- The Caine Mutiny Court Marshall Radio Spots , on Chennai Live 104.8FM </li></ul>2 Customised LifeCell The Caine Mutiny Court Marshall Radio Contests- on CL104.8FM 2 contests/day-30 days 3 LifeCell - Presenting Sponsor of Chennai Live 104.8FM’s Morning Primetime Show- LIVE TALK - 10 tags/ show- 15 days. 4 Press ads - 6 ads in Hindu & TOI 5 TV Partner: NDTV Hindu 6 3 times AV screening,2 Back Lit Scrollers 7 Brand sampling 8 Ticket branding 9 Database (Audience) 10 Standees in captive touch points - 4 nos. 11 Tent cards in popular fine dining restaurants 12 100 posters across all Landmark outlets, up niche clubs, colleges
  7. 8. 5.00 lacs+ Applicable Taxes 50% Advance payment, 50% payment on completion of event. S.NO ASSOCIATE SPONSOR ENTITLEMENTS 1 <ul><li>12000 seconds FCT </li></ul><ul><li>Generic LifeCell Radio Spots, on Chennai Live 104.8FM . </li></ul><ul><li>(to be produced by us, and to be utilised within 60 days) </li></ul><ul><li>LifeCell- The Caine Mutiny Court Marshall Radio Spots , on Chennai Live 104.8FM </li></ul>2 Customised LifeCell The Caine Mutiny Court Marshall Radio Contests- on CL104.8FM 2 contests/week-30 days 3 LifeCell – Associate Sponsor of Chennai Live 104.8FM’s Morning Primetime Show- LIVE TALK - 10 tags/ show- 15 days. 4 Press ads - 6 ads in Hindu & TOI 5 TV Partner: NDTV Hindu 6 2 times video screening 7 1 Back lit scroller 8 Ticket branding 9 Standees in captive touch points - 3 nos
  8. 9. ABOUT CHENNAI LIVE 104.8FM
  9. 10. Two Sides of Chennai Traditional Chennai New Chennai
  10. 11. New Chennai
  11. 12. Who Reaches Who Dina thanti Dinamalar Dinakaran Sun TV Raj TV Hindu Times of India Outlook Business Today NDTV CNBC Discovery Other Radio stations in Chennai Chennai Live 104.8FM
  12. 13. Target Audience <ul><li>20+ English speaking males and females </li></ul><ul><li>Graduates and Post Graduates, often holding a professional degree </li></ul><ul><li>High achievers </li></ul><ul><li>Highly aware – a large number with international exposure </li></ul><ul><li>High earners (High spenders) </li></ul><ul><li>Brand conscious </li></ul><ul><li>Size: nearly 1.7 million </li></ul>
  13. 14. Target Audience <ul><li>Listenership </li></ul><ul><ul><li>80% of Chennai live listeners are SEC A Chennaites </li></ul></ul><ul><li>Demographics </li></ul><ul><ul><li>85% of 20-29 years SEC A Chennaites are Chennai Live listeners </li></ul></ul><ul><ul><li>85% of 30-39 years SEC A Chennaites are Chennai Live listeners </li></ul></ul><ul><ul><li>80% of 40-49 years SEC A Chennaites are Chennai Live listeners </li></ul></ul><ul><li>  English Media consumption </li></ul><ul><ul><li>100% of Chennai Live listeners are consumers of other English Media </li></ul></ul><ul><li>(Source Hansa Research. Sample: 600 -SEC AB, Male & Female) </li></ul>
  14. 15. What Chennai Live is about Chennai Live is India’s first ever English talk radio station. We offer engaging conversations on a variety of topics ranging from Chennai, Current affairs, lifestyle, Sports & Music
  15. 16. Some of Our Major Clients
  16. 18. Programming Format Talk <ul><li>Current Affairs – </li></ul><ul><li>Local, National, </li></ul><ul><li>International </li></ul><ul><li>Lifestyle – </li></ul><ul><li>Fashion, </li></ul><ul><li>Technology, </li></ul><ul><li>Gadgets, Travel, </li></ul><ul><li>Books, Art, </li></ul><ul><li>Theatre, Films </li></ul><ul><li>Sports </li></ul><ul><li>Business </li></ul>English Music <ul><li>Evergreen Hits & Classics across genres </li></ul><ul><li>Chart topping nos. + current hits </li></ul><ul><li>Indie rock +pop </li></ul>
  17. 19. Major Programmes <ul><li>Big Morning debates </li></ul><ul><li>Monday – Friday 8-11AM </li></ul><ul><li>Sets agenda for Chennai. Discussions, debates with Studio guest where listeners join in </li></ul>Live Talk <ul><li>For Chennai’s Gen-X </li></ul><ul><li>Monday-Friday, 2PM-5PM </li></ul><ul><li>Smart talk, smart music </li></ul>Live Café <ul><li>Evening Drive </li></ul><ul><li>Monday-Friday,6PM-9PM </li></ul><ul><li>All about Lifestyle & the City </li></ul>The Evening Drive
  18. 20. Major Programmes <ul><li>All about Books </li></ul><ul><li>Saturday, 11AM – 2PM </li></ul><ul><li>Show about latest book launches & Reviews </li></ul>Paperback <ul><li>Chat with CEO’s, Entrepreneurs & people in leadership position </li></ul><ul><li>Sunday, 9AM – 11AM </li></ul>Breakfast with Boss <ul><li>All about Chennai </li></ul><ul><li>Monday - Friday, 11AM - 2PM </li></ul><ul><li>Show on people, places, trends in Chennai </li></ul>Chennai Connection
  19. 21. Major Programmes <ul><li>A whacky programme on people, prank calls & some good music </li></ul><ul><li>Monday-Friday, 9PM-11PM </li></ul>Chennai Calling <ul><li>Playing Quiz with listeners </li></ul><ul><li>Sunday, 11AM-2PM </li></ul><ul><li>Questions are designed to attract participation from everyone </li></ul>The Quiz Show <ul><li>Updates from the world of sports </li></ul><ul><li>Saturday , 2PM-5PM </li></ul><ul><li>Cricket, Tennis, Soccer, F1, Moto GP, Golf </li></ul>Sports Café
  20. 22. Programming Values Fairness Intelligence Creativity Aesthetics, Good Taste Accuracy Diversity (of opinion) Accessibility
  21. 23. Our Team
  22. 24. Value Proposition <ul><li>Chennai Live 104.8FM is the most credible advertising environment for a brand with an up-market, modern and international appeal </li></ul>
  23. 25. Chennai Live 104.8FM Programmes
  24. 26. Chennai Live FPC effective 15th June 2009 Time Band Programme Name Content Presenter Weekdays 07:00 - 11:00 Live Talk Engaging debates, big personalities, setting the agenda for the day Eddel & Sanjay Pinto (from NDTV)             11:00 - 14:00 Chennai Connection What's up Chennai? Find out what Chennai is buzzing about-people, places, trends Sanobar           14:00 - 17:00 Live Café A show especially for young Chennai- gaming, movies, hang-outs, gizmos and much more Melbin & Sonali             17:00 - 21:00 The Evening Drive All about life and style (Fashion, Gadgets, Auto, Movies Books, Music, Food, Travel etc.) Disha Oberoi             21:00 - 23:00 Chennai Calling An irreverent take on the city, its people along with some great music Geoffrey Thomas & Arjun Thomas             23:00 - 07:00 Live Shuffle Music back to back  
  25. 27. Chennai Live FPC effective 15th June 2009 Time Band Programme Name Content Presenter Saturday 06:00 - 08:00 The Rocking 90's 90's Music             08:00 - 10:00 Saturday Talk A lighter take on relevant issues. Fun discussions on what's happening in the world around Sonali   10:00 – 11:00  Junior RJ  Students aged 10 – 14 years get to host a programme      11:00 - 14:00 Paperback All about books, magazines and the written word Jane             14:00 - 17:00 Sports Café Weekly round-up of all sporting action from around the world Tausif   17:00 – 20:00    Chennai Live Top 30     Melbin
  26. 28. Chennai Live FPC effective 15th June 2009   Time Band Programme Name Content Presenter Sunday 06:00 - 08:00 Country Roads Country Music               09:00 - 11:00 Breakfast with Boss Every Sunday Chennai wakes up to breakfast with Sano as she grills top bosses Sanobar             11:00 - 14:00 Quiz Show How smart is Chennai? The Quiz Show, every Sunday, finds out just that. Current affairs, sports, music, entertainment, books and much more Tausif             14:00 - 17:00 Potpourri Events, people, music, games and a whole lot more Mariam             17:00 - 20:00 Rock Classics Best rock music of all time Geoffrey Thomas             20:00 - 23:00 Jazz & Blues Jazz          
  27. 29. Advertising Opportunities Contests & Giveaways Spots Sponsorships Branded Content Retail Radio Outdoor Broadcast Presenter mention
  28. 30. The Group behind Chennai live <ul><li>Chennai Live is owned and managed by the Muthoot Group, a respected business group in South India. </li></ul><ul><li>The group had its modest beginnings as Muthoot Bankers, way back in 1887. Today it has grown manifold with diverse interest like Finance, Healthcare, Education, Hospitality and Real estate amongst others. </li></ul>
  29. 31. Thank you

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