Kiss Breakfast Show

1. KISS
Breakfast
Show
Audiences & Industries
Key Words:
DAB- Digital Broadcast Radio
Audience Appeal

2. KISS Breakfast
+ KISS Breakfast is the morning show played on Kiss which is part of a digital radio
station owned and operated by BAUER Media. It's part of the Kiss Network.
+ Target audience are 15-34 year olds.
+ Kiss is broadcast nationally to the UK and on DAB digital radio as well as on FM in
London, Bristol and East Anglia.
+ Kiss started as a pirate radio station in the 1980's called Kiss FM and became the first
legal radio station to specialise in black and dance music.
+ Kiss is now a multimedia brand engaging audiences over a range of different platforms
including social media and digital video streaming.
+ As of December 2021, the Kiss radio station has a weekly audience of 2.7 million
listeners.

3. KISS Breakfast Presenters
• KISS Breakfast show is presented by Jordan and Perri. They rose to fame via the commercial
television show Britain's Got Talent. They were part of a popular dance group called Diversity.
• What are your initial thoughts on the personalities of the
two presenters?
• Why do you think they were chosen?

4. Analysis of the Kiss Breakfast Show
You're going to listen to a few minutes of the breakfast show with Jordan
and Perri.
Write down the answers to these questions:
+ What radio conventions are encoded ?
+ How do the presenters speak to their audiences? What is their style?
+ How are the audience positioned?
+ What genres of music/artists have been played?
+ What Uses & Gratficatons are on offer to the audience?
+ How would you define the audience's identity based on the style of
the show?
+ What is the preferred reading of the show?
+ What are the negotiated and oppositional readings?
+ How does the show contribute to the listeners identities?
+ Click here to listen to the breakfast show

5. The KISS Network
+ Kiss, Kisstory & Kiss Fresh. Each of these targets its own
audience within the 15- 34 age group with different styles
and types of content. All three are available on a number
of different platforms, but the range is not the same for
each one of the brands. All are available on the KISS
website and the Kiss Kube App, but only Kiss is available
on FM radio. Only Kiss and Kisstory can be received on
DAB radio.
• What type of
content is
available on the
other KISS
network radio
channels?
• How do their
styles and
content differ?

6. Homework
+ Study the information from the KISS media pack on the
following slides and answer these questions that follow.

7. What stations make up the Kiss
brand?
How does Kiss aim to attract its
target audience?
Why do you think they call the
target audience 'hard to reach'?
How do they describe their
approach in targeting their
audience?

8. • What are the
main features of
the breakfast
show with
Jordan & Perri?
• What makes the
show appealing
for the
audience?
• Who are the
other presenters
and what do
their shows
feature?

10. What else does the Kiss
brand offer its audience?
How can audiences
connect/access the brand?
(see next two slides)