The document discusses how non-profits can improve their annual reports by transitioning them into impact reports that tell their organization's story. It recommends focusing on donors by crediting them and including their stories, using compelling narratives and imagery while protecting privacy. An impact report should highlight the organization's mission and values through interactive elements, statistics, and photos that showcase the people and communities helped throughout the year. Benchmarking other effective reports can help with formatting and determining the right timing to provide shareholders and supporters with information on the organization's activities and financial performance for the preceding year.

1. Impact Reporting for Savvy
Donors
Lynne M. Wester
@donorguru

3. Road Map
• Current State of Affairs
• The Components
• The Planning and The Execution
• Tips and Tricks

4. What is an annual report?
• An annual report is a comprehensive report
on a company's activities throughout the
preceding year. Annual reports are intended
to give shareholders and other interested
people information about the company's
activities and financial performance. They may
be considered as grey literature.

5. Plan to be Overwhelmed
• How do I get the information?
• How do I determine timing?
• How do I format the report?
• Benchmark!
• https://zapier.com/blog/online-annual-
reports/

10. Important Content
• Use interactive elements
• Present mission or value
• Highlight Case
• Have fun with stats
• Tell a story throughout
• Lay out photos of people

11. Recommendation:
• Transition your Annual Report into an IMPACT
Report!
• Tell Your Story!!

12. A Good Report:
• 1.)It gives the donors the credit and puts them
at the center of the report
2.) It is full of great stories
• 3.) It has a deft way of telling a story and using
powerful imagery without violating privacy

34. • THANK YOU!
• Lynne M. Wester
• lynne@donorrelationsguru.com
• www.donorrelationsguru.com
• Twitter- @donorguru