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![REFERENCES/RECOMMENDED READING
Miles, J. (2019). Instagram power: Build your brand and reach more customers with visual
influence. New York: McGraw-Hill.
Perrin, A., & Anderson, M. (2019, April 10). Share of U.S. adults using social media, including
Facebook, is mostly unchanged since 2018. Retrieved from
https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-
including-facebook-is-mostly-unchanged-since-2018/
Snitchery. (2019, May 31). How to beat the Instagram algorithm [Video file]. Retrieved from
https://www.youtube.com/watch?v=rZigqkKeM-o
West, C. (2019, April 22). 17 Instagram stats marketers need to know for 2019 [Web blog post].
Retrieved from https://sproutsocial.com/insights/instagram-stats/](https://image.slidesharecdn.com/glc2019paul-191127005003/85/Let-s-Get-Down-to-Business-An-Academic-Library-Instagram-Experience-24-320.jpg)
Let’s Get Down to Business: An Academic Library Instagram Experience
The document provides insights on utilizing Instagram for libraries, highlighting statistics on user engagement and growth, especially among younger audiences. It emphasizes the importance of quality content, consistency, and leveraging various Instagram features to attract followers. Additionally, it discusses challenges in managing content and offers promotional strategies to enhance engagement and increase follower counts.
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Let’s Get Down to Business: An Academic Library Instagram Experience
- 2. INSTAGRAM • 1 billionmonthly active users (West, 2019). • 67% of 18-to 29-year-olds use Instagram (Perrin & Anderson, 2019). • 80% of accounts follow a business on Instagram (West, 2019). WHY IT MATTERS FOR LIBRARIES?
- 3. INSTAGRAM BUSINESS • WHATIS INSTAGRAM BUSINESS? • An account for a business – can add website, phone number, etc. • Metrics for posts. • Required to post directly from services like Buffer, Hootsuite, Sprout Social…
- 4. MAKING THE SWITCH •Smooth and easy transition • DISAPPOINTMENTS • No Swipe Up • Direct publishing is clunky • SURPRISES
- 5. OUR FOLLOWERS • In2018, followers grew from 308 to 365 (18% increase). • In May of this year, we had 410 followers (Increase of 12%). • On September 30th, 2019, we had 536 followers (Increase of 48%)
- 6. ATTRACTING FOLLOWERS Snitchery (2019)gives some great suggestions: • Quality content • Make relatable • Make appealing • Consistency • Post frequency • Content to a certain extent • Use a variety of IG features • Give back (carefully)
- 7. CREATING CONTENT • Stories •Feed Posts • Live • IG TV
- 8.
- 9. A COLOR STORY(BEFORE AND AFTER)
- 10. A COLOR STORY& A DESIGN KIT
- 11. APPS • Enlight Pixaloop •Add elements • Animate paths • Enlight Videoleap • Very flexible! • Add artistic effects, filters, “glitches”
- 12. PIXALOOP & VIDEOLEAP MarbledMondays
- 13. APPS • Spark Post •Photoshop Mix
- 14. APPS • iMovie • 5sGIF •GIPHY • GIPHY CAM • Coolgram
- 15. POST INSPIRATION • Lookat your library – what can you highlight? • Identify external and internal themes. #MarbledMonday #TransformationTuesday #ViewFromAWindowWednesday??? • Shift your perspective. • Things are looking up… • Make it interactive.
- 16.
- 17. INSIGHTFUL THINGS • InstagramInsights • Stories • Interactions • Viewer Lists • Voters/Viewers • Post • Likes/Comments, etc. • Swipe up for more! • Account • Content • Activity • Audience
- 18. ASSESSMENT THINGS “Video postsreceive 38% more engagement than image posts” (West, 2019). ??????????????????????????? • Emphasize aspects of Insights that helps you • Consider past performance when creating new posts
- 19. COLLABORATION Can happen indifferent ways: • Content approval • Student Assistants are invaluable! • Content generation • Events • Discovery • Ideas • Complex photos
- 20. WORKFLOW CONTENT • Explore • Hoard EDIT •Take base content and transform • Consider end result • Opinions and feedback POST • Check audience activity • Monitor/Interact ASSESS • Monitor • Record
- 21. CHALLENGES • Anxiety? • Assessingpost performance can be stressful! • Generating enough content • Maintaining quality • Balancing job responsibilities
- 22. PROMOTIONAL EFFORTS • Vinylstickers were created for Orientations/Move-in Bags. • Giveaway • “Control Your Gift Card Destiny” • Follower count = gift card $$$ • Rounded up… • Follow, comment, tag. • Highest engagement of all of our posts. • 183 comments. Next highest?
- 24. REFERENCES/RECOMMENDED READING Miles, J.(2019). Instagram power: Build your brand and reach more customers with visual influence. New York: McGraw-Hill. Perrin, A., & Anderson, M. (2019, April 10). Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018. Retrieved from https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media- including-facebook-is-mostly-unchanged-since-2018/ Snitchery. (2019, May 31). How to beat the Instagram algorithm [Video file]. Retrieved from https://www.youtube.com/watch?v=rZigqkKeM-o West, C. (2019, April 22). 17 Instagram stats marketers need to know for 2019 [Web blog post]. Retrieved from https://sproutsocial.com/insights/instagram-stats/
- 25. CONTACT INFORMATION SAMANTHA PAUL ReferenceLibrarian/Virtual Services Librarian Valdosta State University Odum Library sepaul@valdosta.edu @Livres_de_Sam LAURA WRIGHT Coordinator of Reference and Lending Services Valdosta State University Odum Library lbwright@valdosta.edu