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2015 afpnnegretention

donor retention and how donor relations can be the solution

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2015 afpnnegretention

  1. 1. Donor Retention isn’t Speed Dating @donorguru
  2. 2. Treat Behavior not Transactions!! •It’s about the DONOR not YOU.
  3. 3. LYBUNT and SYBUNT doesn’t CUT it! Reports you need to have: 1. Giving Pyramid Report 2. Consecutive Donor Report 3. First-Time Donor Report 4. Donor Retention Report 5. Donor Giving Channel Report 6. Lapsed Donor Reacquire Report 7. Donor Increase Report
  4. 4. Decision Time
  5. 5. WE NEED: More Imaginative Communications All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
  6. 6. LUST
  7. 7. Report Impact
  8. 8. THANK YOU! • Lynne M. Wester • @donorguru • Connect with me! • www.donorrelationsguru.com • lynne@donorrelationsguru.com

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donor retention and how donor relations can be the solution

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