The document discusses the importance of focusing on donors rather than transactions when fundraising. It lists several reports that are important for understanding donors, such as giving patterns over time. The document also stresses the need for more imaginative communications that inspire donors through brilliant writing and packaging. It emphasizes thanking donors for their continued support through anniversary recognition and reinforcing good donor behaviors through digital communications.

1. It’s a bird, it’s a plane…no it’s a
donor!

6. Treat Behavior not
Transactions!!
•It’s about the
DONOR not YOU.

10. LYBUNT and SYBUNT doesn’t
CUT it!
Reports you need to have:
1. Giving Pyramid Report
2. Consecutive Donor Report
3. First-Time Donor Report
4. Donor Retention Report
5. Donor Giving Channel Report
6. Lapsed Donor Reacquire Report
7. Donor Increase Report

11. Decision Time

13. WE NEED: More Imaginative
Communications
All we need to do is to write
brilliantly, package it superbly,
and to present it in a way that
will captivate, thrill and inspire

21. FIRST IMPRESSIONS

23. LUST

24. Report Impact

26. Anniversaries

29. DIGITAL DONORS

33. Reinforce Behavior

45. THANK YOU!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com