2014 drgnacdakeynote
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The document discusses strategies for improving donor retention and engagement. It finds that donors who give to both academics and athletics, known as "split donors", are retained at higher rates and give larger annual gifts than those who only support one area. To stop donor attrition, organizations should sincerely thank donors and demonstrate the impact of their gifts. Additionally, a new approach is needed that focuses on philanthropy rather than entitlement or exclusivity. Organizations are encouraged to focus on the needs and experiences of donors above all else.
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2014 drgnacdakeynote
- 1. A Paradigm Shift in Donor Relations Lynne M. Wester UNC Charlotte Donor Relations Guru @donorguru
- 11. The Split Donor • Retained at a higher rate than donors making academics- or athletics-only gifts. • The annual median size gift made by SPLIT donors amounted to $10,282, exceeding both academic and athletic only gift size by thousands of dollars.
- 12. The Split Donor Story
- 16. How Do We Stop Attrition? We thank sincerely We demonstrate the impact of their giving
- 19. A New Age, A New Era Entitlement vs. Philanthropy Free vs. Exclusive
- 20. It’s Not About YOU IT’S ABOUT THE DONOR!!
- 23. FAILURE • For every failure we had we had spreadsheets that looked awesome. • “ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.” – Bear Bryant
- 30. Your Turn to Start a Movement
- 31. THANK YOU! • Lynne M. Wester • @donorguru • Connect with me! • www.donorrelationsguru.com • lynne@donorrelationsguru.com
Editor's Notes
- Rouseau: A purely voluntary deed is certainly something I like doing. But when the recipient uses it as a claim on further favor and rewards me with hate if I refuse, when he insists on my being his perpetual benefactor just because I initially took pleasure in helping him, then charity becomes burdensome and pleasure vanishes. There is a kind of contract, indeed the most sacred of contracts, between the benefactor and the recipient. These are not explicit conditions but they are the natural consequence of the relationship.