analysis following my survey on music videos

2. Although the majority of my focus group is mostly female, there was also a significant number of male recipients, meaning
that our video needs to be gender neutral in order to appeal to a wider audience. This is conventional of indie artists as they
often appeal to both genders, compared to pop which has a more commonly female audience.

3. The vast majority of the focus group was aged between 16-19. This helps me whilst planning our production as we need to make
sure that our content appeals directly to this age range. This could be done through things such as the talent used in our music
video being of similar age in order to appeal and be more relatable for the audience.

4. Although this does not help us directly in regards
to planning our music video, this tells us that
social media is paramount to our audience in the
consumption of content. This means it can help
us in terms of creating our advert, as we can
include social media links as well as possibly
featuring online content on our digi-pack. This
not only appeals to our focus group, but also
provides a wider variety of entry points for our
products.

5. I decided to ask my focus group if they had a
favourite music video. Although the responses are
varied, I can research these artists and videos in
order to identify similarities and differences and
successful conventions that I can transfer into my
video. Despite the fact that the responses feature
artists of different genres, it is still helpful to
research as there may be conventions that could be
applicable to an indie music video.

6. The responses from this are extremely
helpful as the vast majority of the focus
group look for a storyline in music videos.
This means that in order to appeal to the
majority of our target audience, we need
to come up with a storyline that is clear
and easy to follow.

7. This also shows us a clear majority in that the
focus group would prefer a music video that
was more realistic rather than surreal. This
means that we need to apply everyday
situations to the storyline in order for it to feel
realistic, as well as relatable as it will enable the
audience to connect to it. We also need to
ensure that the narrative is not cheesy as that
could lead to the video feeling unrealistic and
fake.

8. I decided to ask my focus group this question as my analysis
of existing music videos of the genre found that some music
videos incorporated diegetic sound from the action of the
music video, as well as the non-diegetic sound (the song)
added in post production. The vast majority of answers
prefer the video to contain the song only. However, to
enhance the finish of the video, we will edit shots to mirror
the songs rhythm in order for the video to flow.

9. I asked this question after my research found
that some videos have filters of colour or colour
effects added which enhance the mood of the
video. The majority preferred neutral colours
however the result is quite varied. Giving us
some freedom on this topic. However, the bright
neon colours are more commonly associated
with dance videos so the focus will be more
neutral with slight filters if we think it will
enhance the mood of the song/narrative. Neutral
colours link to the previous question as they will
appear more realistic.

10. In hindsight, in order to collect the most useful research I
should have used a multiple choice question as some of
the responses are not useful. After collecting the names
of popular indie artists (Bastille, Foals, Catfish and the
Bottlemen, The Libertines, Mumford and Sons and Arctic
monkeys), we researched them and looked at songs we
were inspired by. We decided to go with the Libertines
and they conjured up the most inspiration for us and the
songs we liked the best.