Also, the clothing and makeup of the characters are also significant as they portraythe characters personality. The “sexy girl” has brown eyes, mascara & black eye linerto emphasise her pretty eyes and make them stand out; blusher applied on hercheeks to add a little colour and make her cheekbones more noticeable; lipstick tomake her lips stand out and look more alluring. Tight black and white dress: Thisshows her curvaceous figure and she’s also wearing black heels to make her looktaller. The main guy “Jignesh” has more of a Casual dress sense, grey hoodedjumper with denim blue jeans, and trainers. However, when he is shown in the dream sequence, he wears jeans and a smart black jumper, which emphasises that he is no longer a cleaner and looks more attractive to girls. The “bucktooth geek” Wears big glasses, clothes’ braces and a bow tie with a purple long sleeved cardigan underneath; emphasising the fact that she likes to dress as a nerd. Her plain facial expressions suggest that she’s shyand nervous. The attitude of the ‘buck tooth’ isquite laid back. Her buckteeth are exposed slowly,when she smiles, which then shocks the maincharacter, leading him on to the next ‘girl’ whoturns out to be a transvestite. The transvestitewears a long brown curly wig with a long blackmoustache, which adds to the humour involved in our music video.
1. How effective is the combination of your media product and ancillary texts? The song we chose was “Move it to the drum”. From the name of the song, we knew that our product would have to involve a colourful dance theme throughout the product. Our Digipack, CD cover & advert consisted of a bright multi coloured background. We were influenced by other music video advert which has the same genre as ours; it influenced our group because we wanted to think of something original as we decided not to make our digipak cover too simplistic, which as the research suggested, normally are. We then contrasted other Digipack covers such as Benny Benassi and David Guetta. We found a frequent convention which the CD covers consisted of having the main artist on the front cover. ADVERT FRONT & BACK OF INSIDE LEAFLETFRONT & BACK COVER Multi-coloured background-continual theme throughout Our digipak cover, inside leaflet, advert and music video all go well together, as there is a continual theme throughout; we developed characteristics from the video into the digipak. For example, the concept of bright lights that were in the music video was followed by the use of bright colours as the backgrounds of our ancillary texts. Both the music video and digipak should compliment each other; there is a continuation of the mood from what the music video gives to what the digipak gives. It’s important for them both to complement each other as they have to link in, because if a viewer wanted to buy the digipak after watching our music video, they would be anticipating that the digipak ties in with what they have seen. My ancillary text encloses and presents full attention to the main artist, with the main guy being the centre of attention; which makes him easily identifiable. The digipak
cover consists of the four main characters, however the artist is slightly enlarged,which helps to recognize the main person, this is different to the advert as it’s onlygot the main guy on it; I have related all three of the ancillary texts together. Withinmy final productions, I have mentioned a major record label; ‘Sony BMG musicentertainment’, this would help in order for attracting a larger audience as it is such abig well known label. Having the logo on the ancillary texts shows that the artistsmust be really good; this is because they are signed to such a well knownestablished company.I think my ancillary texts help greatly to promote my music video; the public caneasily identify the artist and genre of the music video due to the conventions that Ihave used within my CD Case and Advert. As it is easily recognisable it will help thetargeted audience be attracted to my products which will inevitably lead to more CDsbeing sold and even more profit coming in; after the promotion of the main product itwill help become more successful around the world which will make the targetedaudience become greater. Our digipak follows several established forms andconventions, for example, the image of the main character/artist, name of the song,and a track listing.With regards to the magazine advert, we tried to achieve branding by keeping aconsistent theme. The magazine advert and digipak both use the same font typewhich is on all the ancillary texts, it makes it stand out and eye-catching for viewers.It also gives a sense to what is expected in the video. The viewers should be able torecognise that the two ancillary texts come from the same music video as we felt itwas important to create a sense of permanence, continuity and immovability. 3) What have you learned from your audience feedback?Our initial target audience were male and female aged 14-40. When looking at targetaudience research, from the results received, it is clearly shown that peoplethoroughly enjoyed our music video. From the questionnaire results we conductedbefore we made our video, it was apparent that our target audience prefer narrativebased videos that have a story-line to the music video, this makes it more interestingas it feels like a movie and is easier to sit and watch without getting tedious. Themajority of people also said that they would only watch the video if the liked thesongs, our feedback after they watched the video was that they would watch thevideo again but not download it.The results from the interview tell us that both the music and lyrics are very importantto the success of a song. In our music video the lyrics of the song are limited, there isone phrase sung at various stages of the song to which adds as a constant reminderto the audience. The phrase is “Ah damn girl, I like the way you move it to the drum”,since this phrase is replayed a number of times it makes it easier for the audience toremember. Also the phrase links to the name of the song, also creating an easy wayfor the person listening to the song to get excess easily through downloading sitessuch as ‘iTunes’, which makes it easier to gain views and sale. This helps the profitmargins and helps the song travel higher in music charts.
The lyrics of the song make the audience think of girls dancing sexually, the word“Ah” itself acts as a sexual motif to make the song more likeable with the malegender.From our audience feedback after they viewed our music video, the majority ofpeople thoroughly enjoyed it and thought that it all fitted together really well.However, they did not really understand the concept properly, the majority of peopleinterviewed also said that it was in the middle of the video where they tended to getslightly confused and why the main character was dancing with those three othercharacters. The 7 people I interviewed all said that the ancillary products resembleand link to the video, rating it a 7 or above. All of the 7 people interviewed also saidthat all three ancillary texts relate to the music video really well.Constructive criticism is crucial from our audience feedback, so if we were to producethe music video again, we would definitely do things differently and take on boardwhat the respondent’s opinions were. When we asked what they wanted to change inour music video, a lot of people said to make the concept clearer so that theyunderstood it better. They also wanted more dance elements and for the onstagechemistry between the characters to be more publicized. One other negativecomment was mainly that the text colour/font used in the music video did notcompliment the video, other than that, there was overall positive commentsthroughout. In conclusion, I think that we have met the OCR brief of the forms andconventions for our music video and print work, as it appeals to our target audience.We were also able to demonstrate great technical skills, for example, holding a stillcamera for steady shots and also editing skills which made the music video clear insome way, rather than having rough cuts, it ran smoothly. 4) How did you use new media technologies in the research, planning, construction and evaluation stages?Most of our planning and research wasaccomplished by getting information from searchengines and the internet. Search engines such aswww.google.com provided us with many imagesand videos to help us with our research. Also www.youtube.com was used to help us with our similar textual analysis, as we selected which videos we wanted to analyse. I also used www.facebook.com, this was to get theaudience feedback results after they viewed our musicvideo. To complete our music video successfully I hadto research several other music videos of the samegenre. This helped me with the development of my ownideas.
Researching music videos was the most significant in getting my own ideas as itgave me a clear vision of the types of things I could include and it also showed whatelements make it enjoyable to watch. Also using primary research which wasconducting questionnaires was very useful as it showed what most people wouldwant to see in a music video and what they expect.The difficulties I had encountered whilst conducting my research was putting all theindividual thoughts in the group all together and fitting it into the final proposal. Theplanning was all very useful when we got to the production phase. For the edifice ofour music video, we used the Canon XM2 camcorder. To make sure our recordingwas clear; we had to set up a few controls. By using manual focus, it enabled us tocapture very clear shots from a distance. One of the main digital technologies that I have used for the process of my project was ‘Blogger’ itself. ‘Blogger’ enabled me to store my work efficiently and it was easy to access. ‘Blogger’ enabled us to upload our video clips of our final cut. When it came to blogging I feltthat I was very creative as I changed the text formats and inserted images. However,we decided to upload our evaluation via slideshare, which then went on to our blog.Another digital technology which I have used are the search engines on the internet;websites such as ‘Wikipedia’ to find out about the artists. With these I was able toresearch the music video genre.I used these search engines for my research as well as my evaluation as I have beenlinking these websites to the different filmsmentioned throughout my evaluation. We usedApples’ Final cut pro to upload our footage. Theupload to final cut pro was quick and easy. Onceour footage was on it we were able to sort out ourclips, deciding which clips we were going to use.After we had done this we were then able to cutand edit our clips using the cutting tool which wasfairly easy to use. Final cut pro also enabled us toadd filters, transitions, visual effects, sound effects and text on to our music video. Whilst taking our footage we used camera XM2 camcorders. This enabled us to take footage efficiently and we were able to capture the shots we wanted. However one problem we did find with these camcorders was that the sound that we captured on them was not very clear. However I was able to zoom in and out ofa shot smoothly using the zoom tool. I also used a scanner toupload storyboards that we had done on paper. This was fastand efficient and meant we were able to include our storyboardswithin our blog.
All of the software I have mentioned above was used through a Mac computer. TheMacs enabled us to use the software’s, whereas if we had been using a PC wewouldn’t have been able to use them. I was also able to upload footage and photosonto the Mac computers quick and efficiently as well as storing our work in ourindividual folders.Most of the technology techniques used were learnt duringAS. Whilst importing all of our clips onto Final Cut Pro, inwhich we used the log and capture feature. One of the newtechniques we learnt was adding visual effects andtransitions into our video. As for the construction of ourdigipak and magazine adverts, we captured still imagesfrom Final Cut Pro whilst we were editing, and used them inour ancillary texts. Our advert, inside leaflet, front and backcover were all designed on Adobe Photoshop, we knew howto use it because we were taught the basic from tutorialsgiven in lesson.