second pitch

1. By Lewis, Jenna andAlex

3.  This song in particular has elements of
electronica alongside elements of rock. As
this is the case, we saw potential to do a
number of different things with the song. In
numerous parts of this song, the pace
changes; becoming more up beat and faster
in tempo which allows us to create different
speeds of narrative.The song enables overall
inspiration for different videos because of
how the song is structured.

4.  Our music video will be mainly structured in a performance layout which allows the
promotion of the band, and the engagement of the audience through the use of
cinematography and editing. Having the band perform allows us to display our knowledge
that we have gained from our research.
 The video will be heavily be performance based which means it doesn’t follow a set
chronological narrative. The idea that we envision for this song will take place at a house
party.The band will be themselves but they will be performing like they have been hired to
play there.The majority of the song will be shots of the band playing with the people at the
party either dancing around them or in front of them. Added to this, the lead singer can
also be shown walking through the party but still lip syncing.Through out the song, the
party will slowly get more chaotic which would climax in chaos being carried out in front of
the band while they play with jump cuts of the band actually taking part in the chaos.The
final shot will be a pan of the band all sitting/lying on the floor all tired from the party.
 In terms of performance, our main aim is to showcase the star. High angles and close ups
of the lead singer mainly, but also the rest of the band, will dominate this video. Longer
takes can be used on the guitarists while shorter takes can be cut together on the lead
singer to give them the same screen time but to make theirs more interesting.

5.  When we looked into the brand image of this particular band, we found them to be quite
abstract and gothic.Their album covers continue to follow the theme of their genre in
advertising themselves to their selected audiences. The convers all follow similar themes of
“calligraphy” as their main art type; colours being “outside the box” and unique in
comparison to modern day album covers.The costume of this band are generally conveyed
in a casual way through the use of shirts and jeans in their music videos and in live
performances. We then hope to convey this same idea by using the same types of clothing
on our made up band and on our actors in our music video.The “outside the box” ideas can
then be continued solely on the use of camera angles and camera movements, giving a
twist on a modern day concept and giving it that “twisted” edge thatThe Used have been
commonly recognised for.

6.  Upon researchingThe Used, we also came across other bands in this genre who
had made a sizeable impact on the way that music videos were created. One of
these bands were Wheatus with their most popular song “Teenage Dirtbag”.This
video poses most of wat we aim to do in our video, giving the music video shots
of the band performing in numerous locations that involves actors lip syncing.
The song “American Idiot” by Green Day gave us some of the inspiration for the
camera angles that we can use. Mainly the 360° dolly around the drummer.The
inspirations for the costumes come partly from the brand image but we also took
ideas from videos like “Smells LikeTeen Spirit” by Nirvana as they share similar
band images and ideas asThe Used.The costumes that they use are quite simple
and fit in with their genre really well.

7.  The first theme that will be shown in this music video
will be the idea that teenagers are always reckless and
rebellious.This comes from the idea that they turn an
ordinary house party into chaos. However, the idea
that they might be throwing things around reflects
the fact that sometimes, teenagers can be childish.
 Another theme that we are using is alcohol. Although
we will not have any of the actors physically consume
alcohol, we can still have the bottles for the effect.
Along with this, we also get the theme of parties or
teenagers always having house parties.This is a
common convention in rock videos.

8.  As previously stated, we aim to get a house in
order to film our video. However, one problem
that has been discussed is that people might not
be open to having a house party in their home or
having things thrown around or broken.To
combat this particular issue, we have discussed
the possibility of asking to use an abandoned
warehouse and stylise the video in a “backstreet
party” manner. If this were the case, we would
be able to create noise and have people throw
things without anyone worrying about the state
of their house.

9.  After doing research into our band choices’ costume
choice, and the common costumes in rock music
videos, we have come to the conclusion that casual
attire would be most fitting. Using this costume will
make the video more realistic as it is more relatable to
the audience in regards to what they would wear to a
party.T-shits and jeans are commonly used for their
simplicity but are seen over a wide spectrum of
famous bands music videos.
 The main colour for this costume will need to be dark
colours as it corresponds with the image of the band
and is commonly seen in this music genre. Doing this
links the genre, the music, and the audience into one.

10.  Things that are most commonly seen in rock
videos and that we are going try to include
are things like:
 Handheld cameras that give a shaky effect
when filming the band
 Close ups on the lead singer or their eyes
 Common mise en scene elements like t-shirts
and jeans on actors and the band, the band
performing in empty spaces and the band
being in a separate place to the acting

11.  The technical conventions that we are going to
use in this music videos are:
 Close ups of the band and singers
 Match on actions people completing tasks
 Synchronous actions with the beat of the song
 Dollies using skateboard and office chairs
 Pans and tilts to emphasise the bands
importance
 Constant moving of the camera to create a
chaos scene

12.  Our target audience are 16-21 year old males
that enjoy rock music.We found this out from a
series of questions on a questionnaire that we
handed out.We plan on attracting them by using
the previously discussed technical and genre
conventions. If we include these then we will
meet our target audiences prior expectations.
We hope that having our target audience see a
house party will get them excited and make
them think back to a time when they were at
one.This can then make them enjoy the song
more as the chaos ensues.