2. SYNOPSIS
Young girl starts her first year of college and gets into the
wrong crowd and becomes corrupted by drugs and alcohol.
She gets caught in a love triangle, provoking jealousy and
distress within the group but she finds she has a bigger
problem at hand, as she is expecting a baby and has to face
the issues she has left herself with and has to get her life
back together.
Youth is wasted on the young
3. USP
Our film should be made because there has been a similar
television series (skins) made in Britain previously but the
buzz has died down about it since season 2, in 2008. This
means there would be a gap in the market for a new teen
drama with a large captive audience.
Similarly, the American teen drama ‘Mean Girls’ features a girl
starting high school and changes for the worse through the
friends she meets. This was shown to be a very popular film
which won 7 awards and grossed$384,042,871 worldwide. We
aim to create a similar film but with British Iconography
which is more representative of our culture.
4. TARGET AUDIENCE
In these films there
The most is a relatively even
common age divide between
seen in genders. However,
these films is there is a larger
15-24 male audience for
Superbad as the
protagonists are
male.
5. OUR TARGET PROFILE
Age: 15-24
This is because we have seen this is the
most common age group in films of similar
genre, also they can relate to the characters
who are of the same age.
Gender: Female- 55%
Male- 45%
(This is because our main protagonist is
female)
Activities: Parties, Socializing, School work,
Part time jobs. Some may be interested in
alternative fashion, they do drink alcohol
and possibly have experimented with drugs.
This is because our audience will be able to
relate to the characters and possibly see
them as a example.
6. Zoe has a part time job Zoe likes
at a local café and thrillers, chick flicks
ZOË
works there every and dramas. She
Saturday 9am until especially likes
5pm. ‘Fish Tank’ because
Online, Zoe spends a lot she feels it
of time on social represents part of
networks such as the youth of today
Facebook, about 2 hours that is under
each night. She has a portrayed.
twitter account and
In her spare time Zoe
checks it regularly on her
likes to catch up with her
phone throughout the
friends at the pub, go
day. She also uses
shopping in H&M and
tumblr and instagram to
Topshop. She goes
share photos of herself
clubbing with a group of
and her life. She updates
people she knows from
this nearly every day.
college most Fridays.
Usually, Zoe watches a new film once a week
when she has time after school work, usually on
Sunday nights. However, if she goes to the
cinema it will be on a Wednesday with a
friend, for orange Wednesdays.
7. MARKETING
CAMPAIGN
We will put up posters where our target audience of 15-24years will
spend time. This could be youth clubs, chain cinemas (Odeon/ vue),
near clubs (outside) and in the gym. Also on side of buses and inside
trains as this age is less likely to have money to drive and use public
transport.
We will make a teaser trailer which will feature on television at times of
5pm-10pm weekdays as this will be the time they are home from
college/ work and watch television, before shows such as ‘New Girl’
and ‘How I Met Your Mother.’ Also it will be shown in the cinema as a
feature before a film of a similar genre.
We are also involving social networks in our campaign by creating
Facebook pages for the main characters, so the audience can become
familiarized with the characters and follow their progress, as if the
character themselves are posting statuses. Also a twitter account for
the film will be made, putting hints towards storyline but leaving the
audience with an enigma.
We also will get our main character to feature in a popular teen
magazine, such as ‘Dazed and Confused.’ They will build up hype
about the film and spread recognition.
