The document summarizes how the film poster and release date for "Killer Affairs" was designed to attract different target audiences. The poster features the mysterious main character Lily to intrigue viewers curious about the plot. Well-known British comedian Tom Ellis is prominently credited to draw his fan base, especially older women who watch his comedy shows. The film is scheduled for release on a Friday in early July to target audiences who have time to see movies on weekends or during summer school breaks when positive buzz may spread.

1. Kieran Morris: AS Media Studies
Evaluation: Question 5
How did you attract/address your audience?
In order to attract ‘Killer Affairs’ primary target audience of teenagers and young adults;
I have created a film poster to promote the film. By placing one of the main characters,
Lily, turned away from the camera’s point of view, the general public may gage a sense
of mystery and may question the films plot. The photo is a mid-shot, making Lily seem
equal to the audience, creating a sense of familiarity between the public and Lily. The
use of dark lighting also suggests to the audience that this is a dark, thriller film;
attracting audiences who enjoy this particular genre of film.
Credits are shown at the top of the poster in a large, black font, including Tom Ellis who
is well-known by the British public for his comedy role in television series ‘Miranda’; as
well as starring in other films and television programmes. By giving a starring role to a
comedian, people who aren’t quite interested in thriller movies but follow Ellis and his
acting career are more likely to come and watch the film. This would encourage a
slightly older audience of female’s aged 30+ who follow the comedy ‘Miranda’, thus
earning more money and bigger audience sizes from the film at the box office.
The date ’01.07.2016’ has been given as the release date of the film. A Friday has been
given as this is the common release date of films in the UK. Most people have finished
school/work for the week and will have time and money to spend at the cinema to watch
the film on a Friday night or weekend. It is also set to be exhibited in early July as many
schools close later in the month; giving people even more time to go to the cinema and
watch ‘Killer Affairs’. By placing the film in early July, people who haven’t watched the
film but have heard positive reviews by ‘word-of-mouth’ will be more likely to go to the
cinema at the beginning of the summer holidays and spend their money on ‘Killer
Affairs’.