A study of the Warm Bodies (2013) promotional campaign

1. Warm Bodies
Promotional Campaign

2. The first poster for the film, released
June 15th 2012.
June 18th 2012, the plot of the film is
released, “R is a zombie. After a zombie
apocalypse, he shambles across an
America filled...”
The film is based on the novel of the
same name written by Isaac Marion.
The release date is revealed to be 1st
February 2013.

3. October 20th 2012, another poster for the film.
November 1st 2012, a ‘zombie makeup tutorial’
video is released starring Nick Hoult.
November 8th 2012, the first trailer for the film
is released.

4. November 13th 2012, another poster is released for the
film
December 3rd 2012, another trailer released
for the film, this time a teaser.

5. December 12th 2012, new posters for the film are released.

6. December 28th 2012, the opening scene of the film is leaked and new posters come out.
The opening sequence gives us a better idea of who the protagonist ‘R’ is, as well as
establishing the comedy part of the film

7. January 9th 2013, getting close to release date now and 2 movie clips have been
released as a preview of the film.
January 22nd 2013, another 2 clips are released, new characters are revealed, as
well as explored.

8. January 28th 2012, again some new posters for the film are released. These new
posters are evidence once again of the films comedy element, reminding us of
satirized political posters.

9. Warm Bodies was released on the 1st of February.
As with most films there were interviews after with
members of the cast,, in the case the 2 main characters.

10. The film in the end got semi-decent reviews, with most critics
agreeing that it was a bit different.
One thing I would say about the film is that it has a very good brand
identity, which it had started to construct even from the first poster
released pre-production. Zombie Rom-Com, something only
previously achieved to a suitable standard by Edgar Wright’s ‘Shaun
of the Dead’ (2004.)
So to be put in the same bracket as this legendary zombie comedy is
quite something.