2. THE STORY
• The story begins with two close friends walking back from a long day at
school, as the friends part ways, one friend arrives at the bus stop and
gets on the bus home.
• On his way back to his home, he is forced to go down an alleyway which is
said to be haunted by a spirit; but this boy is not easily persuaded and he
feels it is all a joke and a myth so he continues down this alleyway anyway.
Whilst on his way down the alleyway he finds a glowing mask which he has
never seen before so he picks it up out of curiosity.
• Once the boy picks up the mask he begins to hear sudden rustling noises
and start seeing a peculiar shaped shadow, out of fear he begins pace
walking away. We will utilise over the shoulder shots & POV for this scene
to raise suspense and create tension.
• It turns out that this shadow is coming from the spirit of the alleyway that
the boy had been warned so often about, at that moment in time the fearSlide by Jonathan
4. THE POSTER
• For this film we felt that the best way to
reveal the theme of the film without
exposing too much of the story was to
have the dark alleyway in the poster with
the glowing mask in the centre of the
alleyway. We can also see the spirit in the
corner without it being too visible, but
instead barely in eyesight.
• We decided to include a spirit, which is a
stereotypical character for horror films.
This allowed us to show common aspects
of horror films and not sway from the
custom seen, despite this we still add our
own creative style and ideas through the
glowing mask, not commonly seen in
horror films. In addition to this, we have
included young people, which is crucial asSlide by Jonathan
5. TARGET AUDIENCE - AGE
• When looking at our target audience our film the Spirit
of the alleyway is similar to Annabelle and Paranormal
Activity so we researched their target audience
• The table on the right is an audience profile and after
taking a look at the table, I can see that the majority of
people that has seen ‘Paranormal Activity’ is age
between 15-24 and the least was 14 and below due to
age restrictions as they could be emotionally scarred
• As our sequence is very similar to Paranormal Activity I
believe our film will also have similar age ranges
Slide by Shakeeb
6. Primary Audience profile
• John is a 20 year old white British male who works part time in an office but is also
a student at university studying Business management. He regularly checks what
horror movies are playing in the cinemas or available to buy on I tunes or download
off the internet, he enjoys watching thriller movies, also movies which have a lot of
action. Some of the movies he likes to watch are Scream, Taken, Evil Dead and
Expendables. John tries to go to the cinema every weekend to get away from work
life. His favourite TV shows are Supernatural, Prison Break and Arrow. He enjoys
listening to hip hop music on his daily commute to university. He likes to shop
during his spare time at JD or go out with his friends.
Secondary Audience profile
• Claire is a 29 year old African American female who teaches media studies at
college and likes to catch up with the latest movies which are playing in her local
cinema with her friends. She also likes to rent horror movies from Netflix and likes
watching movies of the genre action, drama and romance some examples of the
types of movies she likes are Star trek and Mr and Mrs Smith. She enjoys listening
to RnB and hip hop music on her way to work. She likes to shop at Burton and Zara
and keep up with latest trends and fashion tastes.
TARGET AUDIENCE – AGE
Slide by Shakeeb
7. TARGET AUDIENCE - GENDER AND SOCIO-
ECONOMIC GRADE
• I can also see that there were slightly more male
viewers than female viewers so both genders are
equally likely to watch a horror film
• I have also found out that social class and the
results show that the social class E enjoy
watching horror films the most compared to the
other social classes. This category consists of
the skilled working class who have below
average incomes this factor is important when
marketing the film.
Slide by Shakeeb
8. TARGET AUDIENCE – GEO-DEMOGRAPHICS
• We decided to use a school in our film as it is easy relatable to
our young audience as well as a bus for the boy’s journey as
many young people use a bus for getting around, not only will
this be relevant but it will help the film appear more
convincing.
Slide by Shakeeb
9. GENRE CONVENTIONS – HORROR
• The spirit of the alleyway is following the typical horror genre
conventions which are that most horror films have an
antagonist and protagonist
• The antagonist is the spirit in the alleyway that creates the
disruption, we see a shadow and in the background would play
non-diegetic music
Slide by Shakeeb
10. CINEMATOGRAPHY AND EDITING
• We will use a variety of shots and camera angles such as over
the shoulder shot, POV, close up, tracking and many more
shots to ensure our film can flow
• In order to further ensure the film flows we would use fades
and dissolves, which are commonly used in horror films
• We would use match cut to allow the sequence to run smoothly
Slide by Shakeeb
11. A CONSIDERATION OF NARRATIVE
THEORY/APPROAHCES (E.G. EQUILIBRIUM MODEL,
LINEAR/NON-LINEAR, RESTRICTED/OMNISCIENT,
OPEN/CLOSED, BINARY OPPOSITIONS)
• The equilibrium model of our piece is as follows:
E: The two boys leave school together and walk to a bus stop
D: They separate to go on their separate journeys home
NE: He gets woken up and begins his journey home
12. • Our piece will be non linear as the viewer will be able to choose
where they want to watch it from, like a dvd the user is able to pick
where they want to watch it from e.g. choosing from a scene
selection page and skipping straight to that scene
• Our production is fairly restricted. We focus on one character and
his journey. If we were to continue longer than 5 minutes then our
piece would be omniscient as we would be introduced to more
characters and the story would build up
• We have a binary opposition of bad vs good because the entity that’s
latched to the mask latches itself to the innocent main character
13. KEY REPRESENTATIONAL ISSUES
(POSITIVE/NEGATIVE/STEREOTYPICAL/HEGEMONIC/
PLURALISTIC REPRESENTATIONS OF GENDER,
ETHNICITY, AGE, CLASS ETC)
• In our piece there’s a teenage boy (aged 18) and his friend (also
18), they don’t exactly represent teenage boys very well as they
don’t concentrate very much in their lesson.
• They are semi stereotypical urban teenage boys, they like video
games and music. This is evident because we hear them discussing
the latest video games and they are disinterested in college
• We could also stereotype them as modern teenagers from working
class families because of the type of area and homes they live in.
14. • This stereotype is negative as the boy who falls asleep should be
concentrating but we find out he was playing games all night, these
characters have these personalities as it is what our target audience
would enjoy and could relate to.
• This representation of working class teenage boys of any ethnicity is
not negative but it shows realism and the difference in social class and
status, a viewer would be able to tell immediately that the characters
were from a working class background from their appearance and their
surroundings.
