2. Promotional Campaign
To promote the film we will use social media such as facebook and twitter as
well as tv and radio adverts. Interviews with the cast will also be shown on TV
and various magazine articles will be published to help promote the film. We will
also use billboards and posters that show of the cast will be used to promote
the film. The unique selling point of the film is its genre, a Mockumentary.
3. Synopsis
The film is about a company/business, that are being filmed like a
documentary and investigated. The Boss proves the business to be the best
business ever but the hidden camera’s find an underlying truth about it.
6. Characters
Main Character: Neal Walker Osbourne
Their attitude (personality, temperament);
● He acts serious but his seriousness becomes across as immaturity.
● Loses his temper with his fellow employees, but his incapability to control his employees makes his anger
comedic.
● Only serious when the camera’s are around and showing his maturity to them, implying that he’s trying to
cover things up.
● Age : 28
● Lives well and in England
Sub Characters:
Employees & Staff
9. Target Audience
Promotional Products to try and reach our Target Audience:
Billboard
Tv Adverts
Social Media
Our Target Audience:
Gender: Mostly Male
Lifestyle: Office or school related so they can relate to our product.
Age: 15 - 40
