1. Evaluative Question #1 - Holly Taylor
“In what ways does your media product use, develop or
challenge forms and conventions of real media products?”

2. Our Media Products
Magazine Cover
A magazine cover based on our
film to promote it, yet on a
different company’s magazine.
Teaser Trailer
A short version of a trailer;
showing the audience what the
film incorporates.
Film Poster
Quickly used to promote a film
to audience. Often placed on
bus stops, billboards etc.

3. ● For our media coursework, we were set a brief to make a marketing campaign;
a teaser trailer, magazine cover and a film poster.
● Yet in order to make the best possible marketing campaign we would need
to research already existing real media products, to discover not only the
conventions but what parts of these conventions makes them truly
successful.
● Throughout the creating process, we found that our media product
at times used and challenged the many conventions of these media
products.

4. Teaser Trailer Conventions

5. Titles and
VoiceoverOne of the main influential real life products that inspired our titles was the teaser trailer for the film Now is Good. Below are
screenshots of the titles in Now is Good and our teaser Same Differences:
● Due to Teaser Trailers being somewhat obscure, due to their duration, they can not tell the audience as much about the film’s
narrative as regular trailer. Therefore, inspired by the titles in Now Is Good, we thought that we could use the titles to help tell
the audience the narrative of the film, instead of just using titles for information about release dates etc. This is so the audience
could grasp a much better understanding and as a result be more inclined to see the film.. Also in the teaser trailer for Now Is
Good: each word is set to a different shot. We likes this idea because it really emphasises each word and it’s meaning so we
decided to copy this. Although we did challenge this principle too, by placing the titles against a white background. However
we felt this worked better for our film as it correlated well with our brand identity, and also made the titles bolder and clearer to
read.
● Also in our feedback of our rough-cut many suggested to make the titles clearer by having a voice over, after research into
other teaser trailers such as 500 Days of Summer (https://www.youtube.com/watch?v=ILCB_f0IIyI) we recognised that this is a
common convention of teaser trailers, so it would only be advantageous to add this to our teaser.

6. Ident
● For our ident we decided to use a bold and clear image.We
did this because after research of seeing other teaser
trailers/trailers,we noticed that typically the idents were only
shown for around 3 seconds. Therefore if we were to follow
this convention we would need a simple yet bold ident which
you could actually understand and recognise in the limited
amount of time.
● The image we chose to hage was a silhouette of hands, the
sizes and lengths in hands representing the young ages of
our audience. By being a silhouette it is clear and
recognisable - like Spyglass Entertainment.
● As seen in the other company idents there is still a presence
of colours amongst the predominantly black ident. So we
chose to use the colour blue to make the title stand out, also
this blue correlates well with our brand identity.

7. Ident
● Examples of the condensed duration of idents
include the trailer for Finding Dory
(https://www.youtube.com/watch?v=iG0P6bjyUNI),
the disney lasts around ½ seconds long in the trailer,
compared to the full ident used in films which is
about 20 seconds long
(https://www.youtube.com/watch?v=RKQuUGiBL3U)
● However due to our production company not being
too well known as it is independent, we wanted out
duration to be a bit longer than just 1 second, so we
decided on 3.
● A lot of production companies idents usually just
have one image and a title and a colour scheme.
Here are some examples below;
● For our ident we decided to use a bold and clear image.We
did this because after research of seeing other teaser
trailers/trailers,we noticed that typically the idents were only
shown for around 3 seconds. Therefore if we were to follow
this convention we would need a simple yet bold ident which
you could actually understand and recognise in the limited
amount of time.
● The image we chose to hage was a silhouette of hands, the
sizes and lengths in hands representing the young ages of
our audience. By being a silhouette it is clear and
recognisable - like Spyglass Entertainment.
● As seen in the other company idents there is still a presence
of colours amongst the predominantly black ident. So we
chose to use the colour blue to make the title stand out, also
this blue correlates well with our brand identity.

8. Editing
Montage Editing
● One of the main elements of editing that is commonly used
in teaser trailers in the use of montage editing, a convention
in which we have closely followed in our teaser.
● Montage editing is a technique in film editing in which a
series of short shots are edited into a sequence to
condense space, time, and information. This proves very
helpful in teaser trailers, as by featuring shots from all
aspects of the plot in the film, it helps to give an overall
sense of the narrative to the audience in a much shorter
time frame.
● Examples of this include; Jurassic World Teaser Trailer
https://www.youtube.com/watch?v=tvdIL7pUjcg

9. Editing
Montage Editing
● One of the main elements of editing that is commonly used
in teaser trailers in the use of montage editing, a convention
in which we have closely followed in our teaser.
● Montage editing is a technique in film editing in which a
series of short shots are edited into a sequence to
condense space, time, and information. This proves very
helpful in teaser trailers, as by featuring shots from all
aspects of the plot in the film, it helps to give an overall
sense of the narrative to the audience in a much shorter
time frame.
● Examples of this include; Jurassic World Teaser Trailer
https://www.youtube.com/watch?v=tvdIL7pUjcg
Continuity Editing
● However within each character's scene, there was
still a sense of continuity to make sure the audience
wasn’t too confused about what was happening
Fast Paced Editing
● Due to the short duration convention of teaser
trailers, the duration of shots could be short at
times making the teaser fast paced. This happens
in a lot of trailers e.g.
https://www.youtube.com/watch?v=TWB_icm5M38
● By having a fast paced trailer it created more
tension and excitement for the audience as to what
is going to happen.

10. Shots Through out our teaser trailer we use a variety of shots for various reasons inspired by real teaser trailers.
Close Up’s: We decided to feature close up shots due to not wanting to give
out too much information about the film because it is a teaser trailer. Close
up shots allow the audience to see certain elements of the film but not the
setting or environment that has caused this, leaving enigma. E.g. Mean girl’s
trailer (https://www.youtube.com/watch?v=KAOmTMCtGkI) show’s the
cliques as a whole but leave its to you to watch the film to see the cliques
Mid Shot’s: Commonly used in teaser trailers, these shots allow the
audience to see and understand what the characters in the films are doing,
telling them some information about the narrative. E.g. Pitch Perfect- show’s
off the opposition team’s characters.

11. Shots Through out our teaser trailer we use a variety of shots for various reasons inspired by real teaser trailers.
Close Up’s: We decided to feature close up shots due to not wanting to give
out too much information about the film because it is a teaser trailer. Close
up shots allow the audience to see certain elements of the film but not the
setting or environment that has caused this, leaving enigma. E.g. Mean girl’s
trailer (https://www.youtube.com/watch?v=KAOmTMCtGkI) show’s the
cliques as a whole but leave its to you to watch the film to see the cliques
Mid Shot’s: Commonly used in teaser trailers, these shots allow the
audience to see and understand what the characters in the films are doing,
telling them some information about the narrative. E.g. Pitch Perfect- show’s
off the opposition team’s characters.
Dolly Shot: Due to our unique selling point being our characters we thought
this shot would be an visually interesting way to establish our characters.
E.g. Trailers establishing their characters include; The Duff -
https://www.youtube.com/watch?v=0tbRlEXrysU
Long Establishing Shot: This helps to give some context and setting to the
audience so they are not completely confused about where the film’s location
is. Also the setting of being outside helps to explain the narrative of
campaigning outside. E.g. Pitch Perfect - Stadium: link to musical genre

12. Props - Tell us the
Narrative
Middle Picture - Our Trailer. Left and Right Picture - Juno Trailer.
Similar to the cyberbully trailer, there are shots of pills (anti-
depressants) indicating to the audience what happens in
the film.
We too used pills to visualise the suffering Laura feels as a
result of her mental illness.
The top and bottom right pictures are very similar and we
copied the style of the shot. By spreading out some of the
pills to show the extensiveness of this illness.
Props can be very useful in telling the
audience about the narrative/plot of our
film.Due to our trailer being a teaser we
need to make sure we successfully
convey our narrative in the limited time we
have, by using props.
Similar to the juno trailer, the prop of a sign is featured. This hints at the plot being
about abortions and pregnancy. From our sign you can tell one of themes of our
narrative and film is about equality. You can also infer that we campaign in the film
from the signs this ties in with out titles also, really enforcing this theme/plot.
Left and Bottom Right Pic - Cyberbully, Top Right - Our trailer

13. Props -
Teen Audience
● A lot of the people watching teen dramas will generally be massive fans of the genre already, in order
to make sure the genre is clearly portrayed, by using visual conventions of the genre this can reinforce
it to the audience. Classic examples of recognisable and associated aspects of teen dramas are Mobile
Phones/ Laptops. E.g. The Duff and Clueless trailers.
● The reason why it is important to reinforce a genre to an audience is because the genre can be the
main selling point of a film sometimes, if you do not achieve a recogonisable genre to the audience.
Then they may not choose to watch the film as they would not realise it is a teen drama, a genre that
they know they like. We featured a mobile phone - bottom middle picture.

14. Setting -
Teen
Drama
A typical setting of a teen drama film is the bedroom of one of the main characters, e.g. juno and clueless. Juno - by using a
bedroom setting you can really develop the audience's knowledge of the character as you can have personal things in there. In
this Juno picture you can see she likes vintage items and art/posters and that her room isn't very girly.
We developed and used this convention of a bedroom setting was in the
scenes for the characters Laura and Kainaat. Kainaat - we showed her
typical teen side by using props of makeup, books and photos.
By using a setting and props that the audience can relate to it will make
the film feel more relatable and the film will be more realistic to watch,
ultimately creating a greater bond between the audience and the film,
and making the viewing more enjoyable.
Laura - we were able to use the setting for laura to help develop her
characterisation. We used a black bed and specifically chose to use
black bedding (similar to her clothes), due to having connotations of
sadness and depression.

15. Lighting Lighting in Films.
In many classic hollywood age movies they use high - key
lighting. From this the shots look very bright and soft, with
very few shadows in the frame. E.g. The Wizard of Oz
(1939)
Typically high key lighting features in teen drama films also, e.g. now is good and clueless. By using this lighting it sets a more
positive tone to the film, similar to the fresh and happy aspect of the youth audience.
We especially used this lighting in the last half of our teaser trailer about our campaign, by using the bright lighting it suggested
the hope and optimism of the campaign.

16. Duration
On average from our research of teaser trailers, we have discovered that on average most teaser trailers are between 15
seconds and 90 seconds long, compared to full theatrical trailers which average around 2 to 3 minutes long.
Examples of Teaser Trailers durations that we have looked at that adhere to this convention:
● Pitch Perfect 2 - 43 seconds https://www.youtube.com/watch?v=oD4Lpu7ej50
● Now Is Good - 62 seconds https://www.youtube.com/watch?v=ENg2HnY5UuM
● Mr and Mrs Smith - 109 seconds https://www.youtube.com/watch?v=TWB_icm5M38
● Jurassic World - 16 seconds https://www.youtube.com/watch?v=tvdIL7pUjcg
The length of our teaser trailer is 68 seconds, a suitable and appropriate duration for a teaser trailer. It gives us enough
time to introduce the 4 main characters and set a basic narrative through a number of shots.

17. Sound
● Voice Over - As mentioned in the previous slide about titles, we decided to use a voice over to make the titles
clearer and easier to understand. Another reason why we did this was inspired by the voice over in the teen drama
film: The Duff (https://www.youtube.com/watch?v=ci7eKlNRiuw). By using a voice that has a teen/girl like quality to
it, it relates more to the target audience, who is of a similar age and mostly the same gender. Ultimately this creates
a stronger connection and bond between the film and the audience, making them more inclined to see the film.
● Pace - In order to match the sound alongside the fast paced editing, the second song we use is of much faster pace
which correlates well. By creating a fast pace it creates excitement from the audience to go see the film.

18. Sound
● Voice Over - As mentioned in the previous slide about titles, we decided to use a voice over to make the titles
clearer and easier to understand. Another reason why we did this was inspired by the voice over in the teen drama
film: The Duff (https://www.youtube.com/watch?v=ci7eKlNRiuw). By using a voice that has a teen/girl like quality to
it, it relates more to the target audience, who is of a similar age and mostly the same gender. Ultimately this creates
a stronger connection and bond between the film and the audience, making them more inclined to see the film.
● Pace - In order to match the sound alongside the fast paced editing, the second song we use is of much faster pace
which correlates well. By creating a fast pace it creates excitement from the audience to go see the film.
● Diegetic Music - In our research of real media products, in basically every single teaser trailer we have looked at
there has been a feature of diegetic music, each trailer using the music for a different effect. In the teaser trailer for
the teen drama film Now Is Good () they feature a range of pop and upbeat music. By using songs that the teen
audience know then this will catch their attention as they will recognise the song. As a result we decided to use the
piano instrumental of the popular song Everything Has Changed by Taylor Swift.
● Instrumental Diegetic Music- We decided to use instrumental music throughout as we felt if we had a voice
singing, the lyrics would distract the audience away from the trailer. It is important that we make sure the audience
are completely focused and interested in the teaser seeing as we can not tell them as much about the film as a
regular trailer. We have seen this done in many other teaser trailers;

19. Text/Graphic Elements
Titles and the graphics used in films marketing
campaign have a very influential and important effect.
A font can shape meaning and represent the narrative
or genre of a film, therefore when deciding on a font or
graphic we need to make sure if best suits our genre
or is appropriate to the conventions of this genre.
Examples of Teen Drama Text/Graphic Elements;
One thing I noticed in all these titles was the use of bold lettering and
often capital letters, this helps to make the letters stand out, something
we will incorporate. Linking back to the genre of teen drama; there is a
variety of bright colours such as white, green, pink blue etc. We too
have decided to use some of these colours as we feel they link
strongly to female and a young generation because they are so bright
and youthful. All of the fonts have a clear opposite background too
which makes them stand out even more along with the huge size of
the font.

20. Text/Graphic Elements
One font which really stood out to us was the font used for Juno, which had a more teenish style to it due to it looking more
handwritten, linking to school etc. We really loved this font as we felt it would be best appropriate to our film for many
reasons;
The handwritten font links to the young handwriting of the characters.
We have campaign signs in our film which feature bold handwritten text
It has a fun and youthful sense to it, helping us to relate back to our target audience and genre.

21. Text/Graphic Elements
Therefore we decided to do some more research in to fonts familiar to
this, we decided to research not he website http://www.dafont.com.
● In which you can freely download fonts and use them, if we
could find a perfect font on here then we could easily use it in
our teaser trailer.
● We decided to search the word 'teen' and we found the font
called 'teen', this is a picture of the font below of the title of our
film.
● We think this font is perfect as it is bold due to the dark shading
and the capital letters, and yet it is also youthful as it has a
handwriting aspect to it. Also for our titles the font ‘Noteworthy’
similar to ‘Teen’.

22. Text/Graphic Elements
In many real media products of teaser trailers, we
noticed a recurrent theme of having a title slide of
all the social media accounts or hashtags of the
film at the end of the trailer.By using social media
as a way of marketing this can be very successful
seeing as our target audience is the teen audience,
the predominant users of these platforms.

23. Text/Graphic Elements
In many real media products of teaser trailers, we
noticed a recurrent theme of having a title slide of
all the social media accounts or hashtags of the
film at the end of the trailer.By using social media
as a way of marketing this can be very successful
seeing as our target audience is the teen audience,
the predominant users of these platforms.
● Top Left Screenshot - Pitch Perfect 2
Teaser Trailer: In their teaser they featured
the account name. of their snapchat and
their facebook page name
● Top Right Screenshot - The Maze Runner
Trailer: On this title page they feature the
release date alongside their website and a
twitter hashtag #Maze Runner. They have a
teen audience too.
In the middle picture and the bottom picture you can see we have
replicated both of the other films:
● We have used the logo’s of the company so it is easier to
recognise.
● We made our hashtag in the middle so it is easier to see and the
first thing you see.
● Black font to stand out against the white background.

24. Film Poster Conventions

25. ● Film posters are mainly used to advertise but they
also occupy a space between art and advertising.
● This is because although they have a clear
commercial purpose to advertise the film they also
have artistic value. Many people buy iconic film
posters and use them to decorate their room, e.g.
the famous Jaws poster.
For our teaser trailer to be successful we will need to
market the film, one effective and well known way of
doing this will be a film poster.
● Film posters are generally advertised on big
billboards, bus stops, on buses, underground
stations and of course, around the cinema to
show future film releases.
What are Film Posters?

26. ● When we create our poster we need to make
sure we achieve both purposes of a poster; an
effective way of promoting the film whilst still
achieving an aesthetic value.
● Also we need to make sure the poster hints
at the narrative and genre of the poster, as
ultimately this will be why people will choose
to come see the film.
● Although to do this we need to follow classic
conventions of movie posters;
What are Film Posters?
Example: Zombieland - From this poster you
can tell the genre and narrative of zombies and
apocalypse - Due to the mise en scene of the
weapons and the background images of the
zombie

27. Our Film Poster:

28. Landscape Layout
● We decided to choose the layout of our poster to be
landscape, as we saw in the posters for mean girls, the
duff and wild child, all of which are teen drama genre
films.
● Similarly a common convention of teen drama posters, as
shown in the images below, is that the main image is
always a mid/long shot of the characters. However we felt
if we were to do this on a portrait poster, we would not be
able to get much text around the image. That is why we
decided on landscape, plus we had already seen this
regularly done in other teen films.
● Also when it came to advertising the posters they would
be suitable size/layout. to be on billboards and buses.

29. Main Image
Our main image we chose for our poster was a mid shot picture of all 4 characters, knee to head. We chose this image for
various reasons;
● This is a common convention of our genre (Teen Drama), in order to market well to our audience our genre, we would
need to follow these conventions
● USP- The unique selling point of our film is the characters and their individuality, therefore when marketing we need to
make sure we clearly advertise the characters. By having an almost full length picture of each character it shows them off
to the audience.
● We placed the characters next to each other to imply their closeness and friendship, suggesting the narrative of the film
that they are friends. This is evident in the posters below too;

30. Film Title
The movie title is typically always on the cover of the film
poster and will be in a big and bold font. It is important to make
sure we include the title of the film as if not no one will know the
film. Some films from famous film series or from hollywood
production companies in the past have not included a title in
their posters, e.g. Harry Potter. However our film will not be
known because of a series or be from a hollywood company so
we must include the title, otherwise this could damage the
chance of gaining a much needed bigger audience.
Due to our genre of our film being teen drama, we wanted this to be evident in the title also.
● We used the font ‘Teen’ from the downloadable font website www.dafont.com
● We chose this font as we liked the cartoon and handwritten elements to it, similarly
used in the film posters for the other teen dramas films pictured above.
● The connotations of these elements is that they look quite youthful and relate more to
not only our target audience but also the narrative of our film, being about teens.
● We chose the colours yellow and blue, these colours are used throughout our teaser
and magazine cover also, tying in with our brand identity. By having a strong
recognisable brand it will stick in our audience's mind more.
● Similarly the yellow and blue colours are bright and are commonly used in teen drama
posters - evident in the images above.

31. Actors Names
In many film posters the actors names are placed on the poster,
this is done for various reasons;
● To give the actors due credit for their role in the film
● By publicising certain actors involvement in the film it can
suggest the narrative/genre of the film. For example;
Jason Statham has a strong connection between
action/crime films. So by publicising his name on the poster
it suggests the type of film.
● Famous Actors- by publicising if famous actors are in the
film then it will encourage more people to see the film as
they will think the film will be better. E.g. Angelina Jolie in
Maleficent.

32. Actors Names
In many film posters the actors names are placed on the poster,
this is done for various reasons;
● To give the actors due credit for their role in the film
● By publicising certain actors involvement in the film it can
suggest the narrative/genre of the film. For example;
Jason Statham has a strong connection between
action/crime films. So by publicising his name on the poster
it suggests the type of film.
● Famous Actors- by publicising if famous actors are in the
film then it will encourage more people to see the film as
they will think the film will be better. E.g. Angelina Jolie in
Maleficent.
We decided to place the actors names at the top of the poster. We did this because;
● We saw it in many film posters, evident on the right.
● It is not in the middle so doesn't draw away too much attention from the
main image and title.
● We placed the titles in order of how the characters appear on the main
image on the poster, so it is more obvious to the reader which actor plays what
character.
● We did not make the size of the text too big, we do not have any reknown
and famous actors so there wasn’t a strong need for a massive sized text.

33. Reviews
The main purpose of a film poster is to advertise the film to an audience. One way in doing this is
to prove that the film is of good quality, worthy of the audience spending time and money on
seeing the film. An easy way to prove this to the audience is by including positive reviews of the
film.
An example of this is the film poster for the teen film Submarine;
In this poster the reviews are clearly visualised through the use of the images of the stars, below
each star rating the company/brand is stated and there is also some quotes as well. We decided to
copy this

34. Reviews
The main purpose of a film poster is to advertise the film to an audience. One way in doing this is
to prove that the film is of good quality, worthy of the audience spending time and money on
seeing the film. An easy way to prove this to the audience is by including positive reviews of the
film.
An example of this is the film poster for the teen film Submarine;
● We chose to also add the images of the star rating. We did this because after research of how film posters are used to
promote, we discovered that they are often placed on buses and billboards. When seeing these posters on these formats,
the audience might not always have loads of time to read the poster. So by quickly visualising and summing up the review
in bold images, it is a more effective way of publicising the film.
● We chose the magazine company Entertainment Weekly to give us a top rated review as we have synergy with the
company due to our magazine cover being on their magazine.
● We chose Sight and Sound because it is a famous and respected magazine company, suggesting to the audience that
our film truly is good.
● We chose Heat Magazine because it relates to our female and teen audience, if they see the review and the company who
produced it, one in which they read from. They will be more likely to go see the film as they can see that people similar to
them like the film.
● We also found that the reviews would be another way in telling the audience about the narrative of the film, by telling them
hints of what is to come, they will want to see how this works out. E.g. “pressures of society”, “inspiring”, “youthful”
“passionate”.
In this poster the reviews are clearly visualised through the use of the images of the stars, below
each star rating the company/brand is stated and there is also some quotes as well. We decided to
copy this:
● We gave ourself quite high ratings for our film, because in order to promote our film as
effectively as possible we could not choose the lowest ratings to promote.

35. Billing Block
1st - Youth Pictures Presents ‘Same Differences’
2nd - Holly Taylor Laura Songhurst Megan Downs Kainaat Mirza Written By Hannah Salvidge Music By Connor Philand
3rd - Edited by Becca Edge Costume Designer Taylor Hobbs Executive Director Stuart Jessiman Director of Photography Holly Le Shirley Produced By Amy Gillespie
4th - Screenplay By Andreas Ansell JUNE 2016 Directed By Holly Taylor
Row What it says?
This is our billing block on our film
poster

36. Billing Block
For our billing block we were unaware of what we needed to mention and how to lay it out, so we did some research in to real media posters which have
billing blocks.
We noticed that they all had a thin and long sized text, we found a similar text on the website www.dafont.com called Universal Accrediation. This font
was helpful also in planning what we needed to include as it featured the sub headings such as ‘Produced by’ and ‘Edited by’.
After discovering what we needed to include, we noticed that on billing blocks there is an order in which the information is revealed, evident in the billing
blocks above.
Commonly the production company is named first, than the actors, most of the other credits in between, and then finally ending with the screenplay
writer/the director of the film.
The Hangover- Billing Block
Inception -Billing
Block

37. Release Date
Top - Our release date Middle - Confessions of a teenage drama queen Bottom - LOL
By having the date of the film this will tell the audience when they can go see the film
in the cinema. However there are a range of different types of dates that posters use.
● Some posters are very precise and use the exact date or some just put the
month or season.
● Typically the films that are more specific are the films that aren't as well
known so they need to make sure the audience know for definite when the
film is released otherwise there may be no way they will know.
● Famous films from series or that already have a lot of hype created may
just simply put 'coming soon' if the film is still in production.
Ultimately it depends whether the promotion company can afford or if it will be
effective to release posters months prior to the release. However due to our film not
being from a Hollywood company we have decided to put ‘JUNE 2016’

38. Release Date
Top - Our release date Middle - Confessions of a teenage drama queen Bottom - LOL
By having the date of the film this will tell the audience when they can go see the film
in the cinema. However there are a range of different types of dates that posters use.
● Some posters are very precise and use the exact date or some just put the
month or season.
● Typically the films that are more specific are the films that aren't as well
known so they need to make sure the audience know for definite when the
film is released otherwise there may be no way they will know.
● Famous films from series or that already have a lot of hype created may
just simply put 'coming soon' if the film is still in production.
Ultimately it depends whether the promotion company can afford or if it will be
effective to release posters months prior to the release. However due to our film not
being from a Hollywood company we have decided to put ‘JUNE 2016’
● As you can see for the release
date for the film LOL they have
put coming soon. This movie was
a hollywood movie featuring the
very famous actress Miley Cyrus.
The film was also a remake so
many people already knew about
the film. That is why they were
able to put ‘coming soon’ and still
market the release date
effectively.
We decided to locate the release date within the billing block, as seen in many teen drama film posters (pictured above).
There were various reasons as to why we did this also;
● By having the release date smaller it meant that the text didn’t draw away too much information from the main
image.
● We located it with the billing block due to the context of it providing information about the film’s making/release, in
which is nothing to do with the narrative., something which the release date does also.
● Due to billing block font always being black, by having the font and colour of the release date different it would still
stand out on the poster as it would contrast to the billing block.

39. Tag Line
Our Tagline
Like the tag lines in the teen posters, shown below, we
made our tag line bold by being big and black to standout
against the white background.
We found that tag lines can be helpful in indicating the
narrative to the audience, enticing them to see the film and
its plot.
Our tagline is #WeWillWin:
● The hashtag relates to our teen audience and they
can see what other people think of the film by
searching the hashtag.
● We used the plural pronoun ‘We’ to include our
audience in the film.
● The verb ‘win’ indicated to the audience the plot will
involve some sort of journey and mission - the
narrative.

40. Rating and Production Company
As a legal requirement the movie poster will have to display
their rating on the poster if the poster is released near the
time of the release.
Example; the rating on the film poster for The Duff is located
at the bottom.
However this film rating is american, because our film is
english and not a hollywood film we need to feature a bbfc
rating.
We also found it effective to have the film rating of the film
on the poster, because as it is a 12 film it can relate more to
the teen audience. It showcases that this film is for the
tween/teen demographic.
Although we located the rating at the bottom so it did not
draw away too much attention from the main image and title.

41. Magazine Cover Conventions

42. Our Magazine Cover:
Entertainment Weekly
● Entertainment Weekly is an American magazine, it
covers film, television, music, broadway theatre,
books and popular culture.
● We discovered that this magazine has a huge
readership of young females; 39% of readers being
aged 18 - 34 was 39%. This more relatable to the
target audience of our film than any other film
magazines we had researched.
● However in order to make the best Entertainment
Weekly Magazine Cover we would need to make
sure not only do we relate the magazine back to our
brand identity, teen audience and teen genre style.
We need to make sure that we also feature the
house style conventions of Entertainment Weekly,
as shown on the next couple of slides.
Here is our final magazine cover:

43. Background Image
The background of a magazine cover can often
be key, it helps tie in the whole house style and
the effect the magazine wants to achieve. This
is the background we created for our
magazine:
We made our background based on the house style conventions of
Entertainment Weekly, because this was our chosen magazine. Below
are the conventions of their background and how we copied this:
● Colour Background - In nearly every single magazine cover that
Entertainment Weekly has they have a colour background. They
never have an image as a background. So we chose the colour
blue, not only does this colour associate with the house style of
EW but also our brand identity of our film.
● Gradient Colour - Most of the colour background have a gradient
colour too. Often following a theme; lightest in the middle and
gradually getting darker in the corners. This is effective as the
light in the middle highlights the image and also the dark blue
edges is a good background for the typically white sell lines to
stand out against.
Real Life products displaying this

44. Mast Head
Often magazines are sold in rows and stacked on shelves,
due to this positioning you can often only see the masthead
of the magazine cover. Therefore the masthead be persuasive
in selling the magazine, this is the masthead we made as replica
of Entertainment Weekly’s:
In order to make this masthead as similar to the original of Entertainment Weekly’s Masthead, we followed these conventions from
their real life products:
● Bold and same font throughout all their products -
We used the font they typically use. As an extra we added
a shadow just to add more clarity and sharpness.
● Located at the top of the magazine - we made sure
we located it at the top but left some room for some sell lines.
● There isn't generally one colour associated with the
masthead although often this is grey, blue and red - we chose
grey to stand out against the blue background.
● Gradient effect - We put a light grey gradient, making
it a bit more interesting.
Real Life examples of these conventions:

45. Main Image
In order to sell as many copies as possible the
magazine cover needs to have a bold and
strong image.
Along with the masthead the main image is
one of the first aspects of a magazine cover
that the audience will look at.
Examples of strong main images of
magazines:
Example: The iconic and famous magazine cover from the National Geographic due
to the image being bold and captivating.

46. Main Image Entertainment Weekly House Style of Main image
(examples) and what we copied from this:
● 1st Image) Center of the cover- matching to the
gradient background which highlights the image.
We placed our image directly in the centre
● 2nd Image) Generally large images - We made
our image large -bold to the reader.
● 3rd Image) Character - The image is always of a
character not the actor,they are dressed and
posed like the character. This is why we chose the
the picture of us holding the sign as it relates more
to the characters. By using teen characters this
will relate more to the teen audience also, making
them more inclined to buy the magazine.

47. Sell Lines, Anchorage Line & other text:
Sell lines are what make really sell the magazine’s content, they are a way of quickly publicising to the reader what are the
best qualities this magazines hold.
Sell Line Convetions of Entertainment Weekly - Due to each issue having different content, it is hard to imply that there is a
single phrase used on each cover everytime. However our research has led us to see that there are some general phrases
commonly used by this magazine, in which we have replicated:
Common
Convention
used by EW
Evidence in Real Life Media How we used this
convention
Evidence of us copying this
Phrases:
‘exclusive’
‘first look’
‘secrets’
By making something
appear exclusive it
will increase the sales
as the reader will
want to be apart of
this uniqueness.
“Interview with the stars of ‘Same Differences’
secrets from the set & exclusive pictures”
Anchorage
Line - Links
the image to
the text
This straight away
declares to the reader
what the film is that is
on the cover. Making
it more memorable
and catches more
attention.
“Same Differences”

48. Sell Lines, Anchorage Line & other text:
Common Convention
used by EW
Evidence in Real Life Media How we used this
convention
Evidence of us copying this
Plus Sign with
celebrities -
In order to appeal to our teen
audience of our film we
featured some celebrities that
may appeal to this audience,
such as ‘Justin Bieber’ and
‘Kanye West’.
We chose a range of singers
and actors, due to the
magazine being about all
entertainment.
Circle
A lot of teen audiences love
going to premiers so they can
meet the actors.
So we offered free tickets as
a competition. Making teens
more likely to buy the
magazine to win them.
‘WIN! Tickets to
the premiere of
Same Differences!”
Latest Insight on
Hollywood’s Biggest
Stars
Justin Bieber
Bradley Cooper
Adele
Angelina Jolie
Kanye West

49. Sell Lines, Anchorage Line & other text:
Common Convention
used by EW
Evidence in Real Life Media How we used this
convention
Evidence of us copying this
Other Sell Lines -
‘Critics’
‘Movie Slugfest’
We decided to use similar
wording of this title because
we thought it linked well to
our teen audience.
‘Summer Movie Marathon’ so
all the teens and their friends
could find out all the best
films to watch together in the
summer. By talking about
critics it suggest they will be
the best recommendations.
Date - Placed below
the masthead.
The date can be helpful in
telling the audience if this
issue is new and relevant.
We chose the date as june as
that is when our film is
released. By choosing a date
near the film the issue will
create hype and publicity for
the release that is very soon.

50. The End.
By Holly Taylor