To attract their target audience of 15-24 year old males, the filmmakers chose an attractive 18-year old female protagonist, Petrie Kimber, who resembles characters from popular horror films. They also included creepy and damaged dolls and toys to appeal to the audience's memories of abandoning their own toys. Additionally, they incorporated a diary into the opening sequence to draw in teenage girls by playing on stereotypes about girls that age keeping diaries.

1. How did you attract/address your audience?

2. Protagonist

3. We used Petrie Kimber to be Elizabeth the main protagonist in our media product. Even though in our opening title sequence only her feet are shown- her face and body would be displayed throughout the rest of the film.

4. We made her look like a stereotypical horror teenager like the girl from ‘The Ring’. This would attract an audience because it conforms to the generic conventions of a horror teenage girl. People would notice she want similar to characters of other horror films, which they may have enjoyed and therefore want to see the film.

5. Even though we made Elizabeth to look ‘creepy’, she is still an attractive teenage girl. Petrie is an eighteen year old dark haired girl and has modelled in the past. The photos of her show that she is a pretty and attractive teenager. This would catch the attention of teenage boys as they would want to see her on the big screen and may fantasise being with her. This is important as our target audience is 15-24 year old males who would be attracted to her.

6. Toys and dolls

7. We used cut up, bloody and burned old dolls and stuffed toy animals in our opening sequence, that were donated by peers or that we found in charity shops. These address our target audience, as they would relate to owning dolls and toys in their recent past and abandoning them in places we found them for our film.

8. The diary

9. We wanted to target teenage girls in the opening sequence. The diary would address them because connect diaries with girls. Usually it is younger girls of about 10 that stereotypically write in a diary every day and this would be in a teenage girls recent past.