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Teaser trailer analysis
1. Teaser Trailer Conventions
Length
What isthe typical lengthof ateasertrailer?
1:00 minute
Editing style
What style of editingisusedinateaser?
Non-continuityediting,fastcutsto create tension,selectedscenestoestablishgenre
Sound
What differenttypesof non-diegetic/diegeticsoundare usedinateaser?
Explain why they havebeen used (consideraudienceviewing)
Up beat romance songto expressgenre of romance,rockguitarstrikestoresemble stereotypeof
action/zombie movie,voice overtocreate a sense of narrative forthe audience andtoconveysome
comedicelements
Narrative
What actionis there?
Explain the reason theaction shown – how doesit informthe audiencein relation to narrative?
Zombie apocalypse,love interest,conflictbetweentypesof zombiesandhumanswithboth,
powerful humansagainstzombiesandhumanswhoformalliance withzombies
Characters
What characters are shown?Whatis significantto why?
Howdo they relate to the setting & location?
Main character- zombie isgodand protagonist,powerfulman- antagonist,love interest- female
resistance member,partof survival community
Film Title
Where isthe film’stitle positioned? Explain why?
At the endof the trailer,because itcreatestensionforthe title andthe releasedate,whichisnot
givenawaythroughthe whole duration.Buildingagreatersense of buzz
Key information
What otherkeyinformationisshownandhow?
Identify everythingthatyouhave learntfromwatchingthe teasertrailer=
Release date,title, ProductionCompany,writer,actors,plot,setting,genre