KISSmetrics Product Revealing

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This document summarizes KISSmetrics' 100th webinar. It introduces KISSmetrics Engage, a new product that allows users to optimize websites based on insights from customer data. KISSmetrics Engage helps reduce abandonment, boost conversions, and promote content. It provides early access and proven results from customers. The webinar discusses how most marketers currently optimize based on intuition rather than data, and how Engage will help users take action informed by insights from KISSmetrics Analyze. It concludes by thanking attendees and inviting questions.

Marketing

Brian Kelly, Chuck Liu and Thue Madsen, KISSmetrics
The Big KISSmetrics Secret
April 2015

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Chuck Liu - Director of Product - @chuckjliu
Chuck is the Director of Product and resident GIF maker. When he's not
making GIFS, he's taking care of his two rescue dogs and learning how to
make falafel.
Brian Kelly - CEO - @bkkelly
Brian is a pioneer in leveraging customer data to improve marketing
performance. He's a 3 time CEO and former CMO, where he experienced the
modern marketing challenges ﬁrst hand. When Brian is not doing this, he's a
father of four, an avid mtn biker and foodie with a heavy slant towards
Italian cuisine.
Thue Madsen - Marketing Operations Specialist - @thuelmadsen
Thue is the KISSmetrics Webinar Wizard and Marketing Ops Specialist.
Whenever Thue is not trying to automate everything around him, you can
ﬁnd him ﬁshing and hiking in the Sierras.

1 It is our 100th webinar
KISSmetrics Analyze
Introducing KISSmetrics Engage
KISSmetrics Engage preview and use cases
KISSmetrics Engage: Early access program
2 The Big news
3 Q&A and wrap-up
Table of Contents

Registrant and A endee development
From webinar 1 to webinar 98
We have seen more than 29,025 a endees and more than 109,814 registrants in our webinar series so far
0
1000
2000
3000
4000
1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 61 64 67 70 73 76 79 82 85 88 91 94 97

Featured Presenters
Hiten Shah
Co-Founder
KISSmetrics
Neil Patel
Co-Founder
KISSmetrics
Trevor Owens
Author & Founder
The Lean Enterprise
Alexander Osterwalder
Author & Founder
Strategyzer.com
Sean Ellis
Founder & CEO
Growthhackers.com
Larry Kim
Founder
Wordstream
Oli Gardner
Co-founder
Unbounce
Nir Eyal
Author
Hooked

+1600 amazing companies using KISSmetrics

Insights
+ Action
= Conversions
The market has spoken

Introducing
KISSmetrics Engageo
2
Informed by insight. Driven to action.o

KISSmetrics Engage
63% of marketers
optimize their websites
based on intuition and
industry best practices.

KISSmetrics Engage
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adipiscing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad
minim veniam.
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KISSmetrics Engage
Sign up now for early access
h p://grow.kissmetrics.com/engage-early-access

Questions?
Brian Kelly
CEO
KISSmetrics
@bkkelly
bkelly@kissmetrics.com
Chuck Liu
Products
KISSmetrics
@Chuck
chuck@kissmetrics.com

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AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

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In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

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The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

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Factors-Influencing-Branding-Strategies.pptx

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