Adam SingerAnalytics Advocate at Google@AdamSingerAdam Singer is Analytics Advocate at Google, start...

1. A Sneak Preview of #MozCon 2015
Adam Singer
Analytics Advocate at Google
@AdamSinger
Adam Singer is Analytics Advocate at Google, startup adviser, investor, and blogger. He previously
was director for a global consulting team and has provided digital strategy for brands in a variety of
industries including marketing, technology, healthcare, and more.
Topic: Digital Analytics: People, Process, Platform
In a data-driven world, Adam will pull you back to think again about your analytics, best practices,
and how you report.
Cindy Krum
Founder and CEO at MobileMoxie LLC.
Twitter: @Suzzicks
Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile Marketing: Finding
Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and
regularly speaks at US and international digital marketing events.
Topic: Become a Mobile SEO Superhero
With Google's algorithm mobile change, Cindy will walk you through the changes, what they mean
for your site and its rankings, and what you should be focusing on going forward.

2. Courtney Seiter
Head of Content Marketing at Buffer
Twitter: @courtneyseiter
Courtney Seiter examines social media and workplace culture at Buffer, and her writing has been
published at TIME, Fast Company, Lifehacker, Inc., and more. She lives in Nashville, where she is a
founder of Girls to the Moon, a leadership camp for girls.
Topic: The Psychology of Social Media
Courtney dives into the science of why people post, share, and build relationships on social media
and how to create an even more irresistible social media experience for your audience.
Dana DiTomaso
Partner at Kick Point Inc
Twitter: @danaditomaso
Whether at a conference, on the radio, or in a meeting, Dana DiTomaso likes to impart wisdom to
help you turn a lot of marketing bullshit into real strategies to grow your business. Dana is also a fan
of the random fact. Kick Point often celebrates "Watershed Wednesday" because of her diverse work
and education background. In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats.
Topic: How to Make Your Marketing Match Your Reality
Too often, the tone and promises of marketing don't match those of the business itself. Dana will
help you bring your brand identity together, both in-store and online.
David Mihm

3. Director of Local Search Strategy at Moz
Twitter: @davidmihm
David Mihm has created and promoted search-friendly websites for clients of all sizes since the early
2000's. David co-founded GetListed.org, which he sold to Moz in November 2012. He now serves as
Moz's Director of Local Search Strategy.
Topic: Astoundingly Useful Applications of Facebook Search for Marketers
Facebook has long neglected its potential as a local search giant, and as a result, its Graph Search
product is an afterthought for too many marketers. David showcases Graph-powered insights for
small-business marketers--with utility well beyond Facebook.
Joanna Wiebe
Creator at Copy Hackers
Twitter: @copyhackers
The original conversion copywriter, Joanna Wiebe is the cofounder of Snap and Copy Hackers, where
startups learn to convert like mofos. She is a natural-born thief who steals messages from the
mouths of customers and turns their words into higher-converting copy.
Topic: Sinners Are Winners: How Messaging Your Prospect's Darkest Desires Can Boost
Engagement
Playing it too safe? Joanna will show you how to tap into your prospects' secret wishes in your copy-
-and use bold messages your competitors wouldn't dare use.
Kristina Halvorson
Founder at Brain Traffic

4. Twitter: @halvorson
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She
is the founder of Brain Traffic, the coauthor of Content Strategy for the Web, and the founder of the
Confab content strategy conferences.
Topic: How To Do Content Strategy (Probably)
Put 10 people in a room and ask them to define "content strategy," and you'll likely get 10 different
answers. Kristina will share her own tried-and-true approach!
Lexi Mills
Head of Digital at Dynamo PR
Twitter: @leximills
Lexi Mills is a PR SEO specialist, with over eight years experience working with both small firms and
big brands. She has designed and implemented integrated PR, SEO, content, and social campaigns
in the UK, Europe, and USA for B2B and B2C clients.
Topic: Marketing Innovations: Creative PR, Content, and SEO Strategies
Lexi shows you how to apply strategies used in emerging markets to grow the success of your PR,
SEO, and content work from bathrooms to rock bands.
Marshall Simmonds
Founder and CEO at Define Media Group, Inc.
Twitter: @mdsimmonds
Marshall Simmonds is the Founder of Define Media Group, the enterprise audience development

5. company specializing in strategic search and social marketing. Define works with many of the most
influential brands and networks in the world.
Topic: Dark Search and Social--Run Rabbit Run!
With data from 112 publishers with 164+ billion page views, Marshall will dive into the challenges of
tracking social and search campaigns. He'll focus on history's lessons and what's happening with
direct and mobile traffic in an app-heavy world.
Marta Turek
Senior Digital Marketing Programs Manager at ROI·DNA
Twitter: @MTurek
Marta holds seven years of experience in digital advertising, specializing in lead generation, and
paid search marketing. Developing digital strategies and telling stories through data is what rocks
her boat.
Topic: Too Busy to Do Good Work
Don't let your work suffer from being busy. Instead, let Marta show you the tactics to clean up your
PPC processes to finally get more strategic.
Matthew Brown
Head of Special Projects at Moz
Twitter: @MatthewJBrown
Matthew runs Special Projects at Moz. This has been going on for two years, and we're still not
totally sure what that means.

6. Topic: An SEO's Guide to the Insane World of Content
Find yourself arguing whether or not SEO is just great content? Matthew will talk through a
strategic and tactical journey of content strategy from an SEO's viewpoint and leave you with new
tools and tactics.
Mig Reyes
Designer at Basecamp
Twitter: @migreyes
Mig Reyes is a traditionally trained graphic designer who escaped advertising agency life, cut his
teeth at the T-shirt powerhouse known as Threadless, and now helps lead branding, marketing and
even a bit of product work at Basecamp.
Topic title TBD, but Mig will be focusing on putting your creative energies into your marketing.
Pete Meyers
Marketing Scientist at Moz
Twitter: @dr_pete
Dr. Pete Meyers is Marketing Scientist for Moz, where he works on product research and data-
driven content. He has spent the past three years building research tools to monitor Google,
including the MozCast project, and he curates the Google Algorithm History.
Topic: Surviving Google: SEO in 2020
Organic results are disappearing, replaced by Knowledge Graph, direct answers, new ad hybrids,
and more. How can SEOs be ready for Google in five years?

7. Purna Virji
Founder and CEO of Purview Marketing
Twitter: @purnavirji
Purna is the founder and CEO of Purview Marketing, a boutique consulting firm helping companies
of all sizes grow via search and content marketing. Purna is an avid traveler and speaks six
languages (and can swear in 17!).
Topic: How to Better Sell SEO to the C-Suite
Whether you need more resources, trust, or buy-in, Purna will share practical tips for focusing on
Profit Loss and better communicating SEO planning, forecasting, and strategizing.
Rand Fishkin
Founder at Moz
Twitter: @randfish
Husband of Geraldine. Founder of Moz. Presenter of Whiteboard Friday. Writer of blog posts.
Sender of tweets.
Topic: Onsite SEO in 2015: An Elegant Weapon for a More Civilized Marketer
SEO has come full circle as on-page SEO has returned to the forefront. Rand will share how and why
on-site SEO is so important and show off uncommon tactics with powerful potential.

8. Richard Millington
Founder at FeverBee
Twitter: @RichMillington
Richard is the Founder of FeverBee, a community consultancy, and the author of Buzzing
Communities.
Topic: Reaching Critical Mass: 150 Active Members
Imagine you could create and rejuvenate a successful community whenever you like? Richard
Millington will take you through a step by step action plan to reach critical mass.
Wil Reynolds
Director of Strategy at Seer Interactive
Twitter: @wilreynolds
Wil Reynolds founded Seer with a focus on doing great things for its clients, team, and the
community. His passion for driving and analyzing the impact that a site's traffic has on the
company's bottom line has shaped SEO and digital marketing industries. Wil also actively supports
the Covenant House.
Topic: The Time to Do the Web Right Is Incredibly Short
In "web time," competitive advantage can be lost in an instant, speed matters. Wil shares how keep
on the pulse of competitor agility and how to get things done to stay ahead of them.

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