Rise of Human Business Teams #smcb

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Rise of Human Business Teams #smcb

  1. 1. NATE RIGGS #SMCBBlogger | Strategist | Speakernateriggs.com THE RISE OFHUMAN BUSINESS TEAMS
  2. 2. 1. What are Human Business Teams2. The concept of Social business3. 8 tips for building a Human Business Team in YOUR Company
  3. 3. 1. What are Human Business Teams2. The concept of Social Business3. 8 tips for building a Human Business Team in YOUR Company
  4. 4. 1. What are Human Business Teams2. The concept of Social Business3. 8 tips for building a Human Business Team in YOUR Company
  5. 5. 6 humans48 hour blitz
  6. 6. INTERNET CONVERSATION CYCLE
  7. 7. HUMAN BUSINESS TEAMA team of humans who strategically use social media tools on behalf of an organization, to seed content, listen and participate in productive customer conversations
  8. 8. human business teams + content + social media = CULTURE MARKETING Tweetable Tip: human business teams + content + social media = culture marketing via @nateriggs #smcb
  9. 9. SAM FALLETTA Incept
  10. 10. 5 CUSTOMER CONVERSATION TYPES Tweetable Tip:5 customer conversation types = appreciation, retention, conversion, re-activation & acquisition via @nateriggs
  11. 11. 8 Tips for BuildingHuman Business Teams
  12. 12. Tip #1Top leveladoption meanstop down buy in
  13. 13. Tip #2Define clearbusiness goals andsuccess metrics
  14. 14. Tip #3KNOW and LIVEyour core values
  15. 15. Tip #4Find the digitalnatives inside
  16. 16. Tip #5Select tools thatsupport yourBUSINESS STRATEGY
  17. 17. Tip #6Build guidelinesthat encouragesocial media use
  18. 18. Tip #7TRAIN foradoption
  19. 19. Tip #8Measurepresence-buildingbaselines FIRST
  20. 20. What arepresence-building baselines?
  21. 21. 5 Types of Internet Conversations ๏ 458.3% fan base growth since March 2010 ๏ 15% - 18% average weekly engagement
  22. 22. Where’s the ROI?
  23. 23. 100 Employee Contact Center =$250,000 annual turn over costs
  24. 24. !"#$%&()*+$,-.$)/0"&123)45,"0+$,)%"!!#$!"!!#$&%"!!#$&!"!!#$ 012)34+2$ %"!!#$ !"!!#$ ()*+,-$!!.$ ()*+,-$!!/$ ()*+,-$!&!$
  25. 25. 3 new clients so far...
  26. 26. NATE RIGGSBlogger | Strategist | Speakernateriggs.comANY QUESTIONS?

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