Track B - Opening presentation: What do we mean when we talk about influence?
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– Is the Affiliate Model Right for Influencer Marketing? – Which influencers do you choose dependent on the size of the brand? – There is a lack of research and a lack of shared opinion – Is influencer marketing affiliate marketing? – How does the industry talk to influencers? Helen Southgate, Managing Director, UK, Acceleration Partners
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Track B - Opening presentation: What do we mean when we talk about influence?
- 1. @acceleration_UK #ASEURO18 WHAT DO WE MEAN WHEN WE TALK ABOUT INFLUENCE? Helen Southgate Managing Director EMEA
- 2. @acceleration_UK #ASEURO18 2 THE RISE OF THE INFLUENCER
- 3. @acceleration_UK #ASEURO18 “A YouTuber” Tom, 6 years old WHAT DO YOU WANT TO BE WHEN YOU GROW UP?
- 4. @acceleration_UK #ASEURO18 Using individuals who have a large following and whose opinions carry a lot of weight to promote a brands product or service. WHAT IS INFLUENCER MARKETING?
- 6. @acceleration_UK #ASEURO18 WHO ARE THE INFLUENCERS? 28% 41% 31% 0-1,000 1,000-10,000 > 10,000 Source: Vuelio UK Bloggers Survey 2017
- 7. @acceleration_UK #ASEURO18 IS INFLUENCER MARKETING AFFILIATE MARKETING? Affiliate Marketing Payment ModelAffiliates Advertisers Blogs/Influencers Voucher/Cashback SEM Email Social Content & Price Comparison
- 8. @acceleration_UK #ASEURO18 SEO PR AFFILIATE THE INFLUENCER TUG OF WAR
- 9. @acceleration_UK #ASEURO18 9 SEOPR AFFILIATE MICRO INFLUENCERS INFLUENCERS
- 10. @acceleration_UK #ASEURO18 10 HOW DO WE COMMUNICATE WITH INFLUENCERS AS AN INDUSTRY?
- 12. @acceleration_UK #ASEURO18 Over a third of influencers are pitched to 7 times a week Very few end up as content on the influencers blog Source: Vuelio UK Bloggers Survey 2017 7
- 13. @acceleration_UK #ASEURO18 Publishers Affiliate CPA Terms Non-compliance Right fit Rejection Application Commission Banners Functioning Affiliate Network Revenue Cookies Datafeed
- 14. @acceleration_UK #ASEURO18 14 WHAT PAYMENT MODEL?WHAT PAYMENT MODEL?
- 15. @acceleration_UK #ASEURO18 Talk in their language (i.e. normal human language) Understand their brand and audience Help them to help you Trust them HOW SHOULD WE WORK WITH INFLUENCERS?
- 16. @accelerationpar #hashtag Boston | New York | San Francisco | Chicago | London 617.963.0839 marketing@accelerationpartners.com THANK YOU! HELEN SOUTHGATE Managing Director EMEA hsouthgate@accelerationpartners.com