Affiliate Program               Presented by: Mike NunezInteractivity and Attribution
Agenda & Purpose  Agenda  •Defining Attribution  •Identifying Profitable Channels & Affiliates  •Taking Action  Purpose  I...
Attribution Explained                                   30 Days   14 Days      What is the Attribution Window?     A funny...
Exploring Attribution   Outside         Introducer   Influencer      CloserTwitter: #ASE12                              @M...
Exploring Attribution   Outside         Introducer   Influencer      CloserTwitter: #ASE12                              @M...
Exploring Attribution   Outside         Introducer   Influencer      CloserTwitter: #ASE12                              @M...
Exploring Attribution   Outside         Introducer   Influencer      CloserTwitter: #ASE12                              @M...
Exploring Attribution   Outside         Introducer   Influencer      CloserTwitter: #ASE12                              @M...
Exploring AttributionTwitter: #ASE12                           @MikeNunez
Assisted vs. Last Click              Assisted = Influencer        Most Merchants Credit Only the Last In.              Las...
Assisted vs. Last Click                   Bonus – New Customers   Outside          Introducer    Influencer      CloserTwi...
Affiliate Only Statistics  Based on a random 12,000 orders in a 3 month  period for one Advertiser.  •44% of all transacti...
Taking Action  Next Steps:  •Tag affiliate links / channels with their ID as “campaign” in  Google Analytics.  •Identify i...
Taking Action            Questions?            Mike Nunez            Mike@AffiliateManager.com            LinkedIn.com/in/...
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Affiliate Program Interactivity and Attribution

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This session will explain the challenges and potential solutions of affiliate programs and other multi-touch internet marketing channels.

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Attribution

Mike Nunez, Co-Founder, AffiliateManager.com (Twitter @MikeNunez)

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Affiliate Program Interactivity and Attribution

  1. 1. Affiliate Program Presented by: Mike NunezInteractivity and Attribution
  2. 2. Agenda & Purpose Agenda •Defining Attribution •Identifying Profitable Channels & Affiliates •Taking Action Purpose Identify which channels / affiliates are driving the most incremental value, rewarding them for it, and removing those that provide no value.Twitter: #ASE12 @MikeNunez
  3. 3. Attribution Explained 30 Days 14 Days What is the Attribution Window? A funny thing happened on the Closer Outside Introducer Influencer way to a sale. 33 days ago 15 days ago 3 days ago Today You paid for all 4 of these clicks, but only one receives credit for the sale.Twitter: #ASE12 @MikeNunez
  4. 4. Exploring Attribution Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  5. 5. Exploring Attribution Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  6. 6. Exploring Attribution Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  7. 7. Exploring Attribution Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  8. 8. Exploring Attribution Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  9. 9. Exploring AttributionTwitter: #ASE12 @MikeNunez
  10. 10. Assisted vs. Last Click Assisted = Influencer Most Merchants Credit Only the Last In. Last Interation = Closer Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  11. 11. Assisted vs. Last Click Bonus – New Customers Outside Introducer Influencer CloserTwitter: #ASE12 @MikeNunez
  12. 12. Affiliate Only Statistics Based on a random 12,000 orders in a 3 month period for one Advertiser. •44% of all transactions have a single referrer •88% of all transactions consist of five interactions or less •An average of 2.2 affiliate referrals drive a sale •54% of all affiliate interactions that ultimately lead to a sale are not the last clickTwitter: #ASE12 @MikeNunez
  13. 13. Taking Action Next Steps: •Tag affiliate links / channels with their ID as “campaign” in Google Analytics. •Identify if your network has an attribution solution. •Identify and Reward your high value affiliates / Channels.Twitter: #ASE12 @MikeNunez
  14. 14. Taking Action Questions? Mike Nunez Mike@AffiliateManager.com LinkedIn.com/in/affman Twitter.com/MikeNunezTwitter: #ASE12 @MikeNunez

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