2. My 40 Year Old
Corporation Can Pivot
Faster Than You
Simon Marcus | @lycaonmarcus
3. What is an MVP?
Minimum Viable Products are
experiments meant to invalidate
your riskiest assumption.
Simon Marcus | @lycaonmarcus
4. When do we do Pitch MVP?
Simon Marcus | @lycaonmarcus
5. Why do we do an MVP?
• Invalidate more assumptions
• Find earlyvangalists who will test what you
build
• Learn what they need
Simon Marcus | @lycaonmarcus
8. What is a Concierge MVP?
Simon Marcus | @lycaonmarcus
9. Why do a Concierge MVP?
• Confirm your solution meets earlyvangalist
expectations
• Super rich learning about what your
solution will look/feel like
• Lock down earlyvanglists for your next
MVP
Simon Marcus | @lycaonmarcus
12. 5 Take-Aways
• Validate your understanding of the
problem before doing MVPs
• Pitch MVPs are great for getting a lot of
people to follow up with
• Concierge are great for learning about
your solution
• Really, Get Out of the Building
Simon Marcus | @lycaonmarcus
13. Thanks!
Simon Marcus | @Lycaonmarcus
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Simon Marcus | @lycaonmarcus
Editor's Notes
When do you do an MVP?
MVPs will cut off options
Pitching a specific solution, trying to get them to give you some sort of currency. Money for deliveryLetter of intent saying they’ll buy it when it’s readyEmail addresses saying they will use it when ready- Can be very good for getting a lot of leads to test future MVPs
Created a video intended to get Y Combinator’s attentionAt private beta in 2008, they put a video on DIGG that had easter eggs aimed at the DIGG audience, got 70,000 emails in 24 hoursDon’t ignore your roledex, use your contacts to get your pitch in front of people who can make things happen for you, ask your friends who they know who you can pitch to – particularly important in B2B