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Membership Marketing on a Shoestring Budget

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Slides from a presentation at the 2014 California Society of Association Executives ELEVATE conference showing associations free and low-cost ways to market membership effectively.

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Membership Marketing on a Shoestring Budget

  1. 1. Membership Marketing on a Shoestring Budget CalSAE ELEVATE March 27, 2014
  2. 2. introductions about me… about you… @ewengel
  3. 3. agenda  five tips  stories  examples  table discussion  report out  crowdsourced tips  activity @ewengel
  4. 4. tips  barter  email  WOM  customer service  DO sweat the small stuff @ewengel
  5. 5. @ewengel 1. Barter!
  6. 6. @ewengel 400,000 companies $12 billion (International Reciprocal Trade Association)
  7. 7. @ewengel
  8. 8. @ewengel 2. Email!
  9. 9. @ewengel ROI of 4300% (Direct Marketing Association)
  10. 10. @ewengel
  11. 11. @ewengel 3. WOM!
  12. 12. @ewengel 10%  1% 10-54% overall marketing impact (MarketShare & Keller Fay)
  13. 13. @ewengel
  14. 14. @ewengel 4. Customer Service!
  15. 15. GOOD service… 87% told someone 33% told 5+ 52% bought more BAD service…. 95% told someone 54% told 5+ 55% switched providers @ewengel
  16. 16. @ewengel
  17. 17. @ewengel 5. DO sweat the small stuff!
  18. 18. @ewengel
  19. 19. @ewengel What are YOUR great ideas?
  20. 20. @ewengel What will YOU do differently tomorrow?
  21. 21. @ewengel getmespark.com/blog
  22. 22. Keep in touch! Elizabeth Weaver Engel, M.A., CAE CEO & Chief Strategist Spark Consulting @ewengel ewengel@getmespark.com 202.468.3478 getmespark.com/blog @ewengel

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