1. Membership Marketing on a
Shoestring Budget
CalSAE ELEVATE
March 27, 2014

2. introductions
about me… about you…
@ewengel

3. agenda
 five tips
 stories
 examples
 table discussion
 report out
 crowdsourced tips
 activity
@ewengel

4. tips
 barter
 email
 WOM
 customer service
 DO sweat the small stuff
@ewengel

5. @ewengel
1. Barter!

6. @ewengel
400,000 companies
$12 billion
(International Reciprocal Trade Association)

7. @ewengel

8. @ewengel
2. Email!

9. @ewengel
ROI of 4300%
(Direct Marketing Association)

10. @ewengel

11. @ewengel
3. WOM!

12. @ewengel
10%  1%
10-54% overall marketing impact
(MarketShare & Keller Fay)

13. @ewengel

14. @ewengel
4. Customer Service!

15. GOOD service…
87% told someone
33% told 5+
52% bought more
BAD service….
95% told someone
54% told 5+
55% switched providers
@ewengel

16. @ewengel

17. @ewengel
5. DO sweat the small stuff!

18. @ewengel

19. @ewengel
What are YOUR great ideas?

20. @ewengel
What will YOU do differently tomorrow?

21. @ewengel
getmespark.com/blog

22. Keep in touch!
Elizabeth Weaver Engel, M.A., CAE
CEO & Chief Strategist
Spark Consulting
@ewengel
ewengel@getmespark.com
202.468.3478
getmespark.com/blog
@ewengel