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32 Ways to Boost Engagement and Sales on Your eCommerce Site

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eCommerce wars are raging. There’s little to no chance your store is destined to succeed based on the uniqueness of the products you offer.

You have to outmaneuver your competition with superior sales and marketing tactics.

What promotions best engage onsite shoppers?
Which strategies inspire visitors to place products in their carts?
How do you win and retain the trust of your buyers?
Where does content marketing enter the equation?
How do you gather useful data about your shoppers to help you create more effective marketing?
What tactics work best for retaining customers and upselling?
What tactics make the shopper’s user experience special?
How do you bring back shoppers that slipped away?
What effective social media approaches might you be neglecting?
What “value-add” ideas can you present to turn undecided shoppers into buyers?
Which advertising tactics generate click-throughs and purchases?
Buckle up for this webinar. Online marketing expert Barry Feldman has created a long list of answers to all of these questions. And in less than 60 minutes he’s going to present 32 ideas — with a generous heap of examples — eCommerce companies can easily add to their marketing arsenal to boost engagement and sales.

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32 Ways to Boost Engagement and Sales on Your eCommerce Site

  1. 1. Kissmetrics Webinar Series “THE ECOMMERCE CONNECTION:
 32 WAYS TO BOOST ENGAGEMENT AND SALES" The webinar starts at 10am Pacific Time Slides and Recording will be sent out within 24 hours of the webinar Q&A after the presentation, but feel free to enter questions as they come up 10min Demo of Kissmetrics Analytics after the Q&A
  2. 2. The eCommerce Connection 32 Ways to Boost Engagement and Sales BARRY FELDMAN, FELDMAN CREATIVE
  3. 3. Jonathan manages growth at Kissmetrics. His background includes sales, product marketing and project management. Outside the office you can find him hiking with his dog, trying to surf and asking for time off to travel. JONATHAN CABIN Growth, Kissmetrics @kissmetrics Barry is a digital marketing super freak. He provides clients in a variety of industries content marketing consulting, copywriting and creative direction services. Barry’s the author of SEO Simplified for Short Attention Spans and The Road to Recognition. He’s been recognized by LinkedIn, Inc., and many others as an influential leader in online marketing . BARRY FELDMAN Founder, Feldman Creative @feldmancreative
  4. 4. #Kisswebinar @FeldmanCreative
  5. 5. We’re going to look at: • The evolving eCommerce customer • 32 ways to engage eCommerce customers • Examples of most of them • Relevant data You'll come away with new ideas for boosting engagement and sales 
 on your website and in your 
 digital marketing programs. Here’s the Plan... #Kisswebinar
  6. 6. • Online behaviors and buying preferences evolve constantly The eCommerce Customer Is a Moving Target. #Kisswebinar
  7. 7. • Online behaviors and buying preferences evolve constantly • Customers jump around relentlessly from apps, to messaging platforms, social sites and websites 
 The eCommerce Customer Is a Moving Target. #Kisswebinar
  8. 8. • Online behaviors and buying preferences evolve constantly • Customers jump around relentlessly from apps, to messaging platforms, social sites and websites • They’re mobile 
 
 The eCommerce Customer Is a Moving Target. #Kisswebinar
  9. 9. • Online behaviors and buying preferences evolve constantly • Customers jump around relentlessly from apps, to messaging platforms, social sites and websites • They’re mobile • How do you woo these moving targets? 
 Your marketing and media needs to “move them” 
 
 The eCommerce Customer Is a Moving Target. #Kisswebinar
  10. 10. 1. Coupons and Discounts #Kisswebinar
  11. 11. 97% don’t buy #Kisswebinar
  12. 12. 2. eBooks and Other Lead Magnets #Kisswebinar
  13. 13. 3. Loyalty Programs #Kisswebinar
  14. 14. Big spenders #Kisswebinar
  15. 15. 4. Giveaways #Kisswebinar
  16. 16. Get creative #Kisswebinar
  17. 17. 5. Contests #Kisswebinar
  18. 18. Contest best practices #Kisswebinar • Create a unique hashtag for the promotion 
 • Create an image or video to announce the 
 contest 
 • Create example posts to inspire users 
 • Secure legal rights to re-use UGC 
 • Display the curated posts in a gallery on your website and social channel 
 • Adhere to the rules of the network and publish the policies
  19. 19. 6. Challenges #Kisswebinar
  20. 20. 7. Cross-sell #Kisswebinar
  21. 21. 8. Upsell #Kisswebinar
  22. 22. Up-sell Cross-sell Get a better thing… Flight > upgrade Camera > camera kit Get another thing… Flight + rental car Camera + camera case
  23. 23. 9. Best Sellers #Kisswebinar
  24. 24. “Show Me the Way” #Kisswebinar
  25. 25. 10. Interactive Assistants #Kisswebinar
  26. 26. 11. Video Demonstrations #Kisswebinar
  27. 27. 12. Risk Reducers
  28. 28. Risk reduction ideas #Kisswebinar •Free shipping •Fast delivery •Money back guarantees •Free returns •Transaction security
  29. 29. 13.
 Product plugs #Kisswebinar
  30. 30. 14. Wishlists
  31. 31. 15. Trust Badges
  32. 32. 16. User-generated content
  33. 33. 17. Satisfaction Surveys
  34. 34. 18. Exit Intent Popups
  35. 35. 19. Cart abandonment email
  36. 36. Cart abandonment ideas •Put personalized information to use 
 •Send emails promptly 
 •Try more than once 
 •Include social proof 
 •Offer viable options such as 
 related items 
 •Send discounts before giving up
  37. 37. 20. Automated emails •Welcome series 
 •Purchase follow-up 
 •Re-engagement prompts 
 •Upsell offers 
 •Notices about educational content 
 •Product and promotion updates
  38. 38. 21. Support a charity
  39. 39. 22. Special Occasions Promotions
  40. 40. 23. Customer Advocacy
  41. 41. 24.
 Send Instagram fans to the site
  42. 42. 25.
 Send shoppers to Instagram
  43. 43. 26. Product Landing Pages
  44. 44. Product Line Landing Page
  45. 45. 27. Mobile Advertising
  46. 46. 28. Flexible Shipping Options
  47. 47. Shipping options •On-demand delivery options 
 •Delivery tracking 
 •Detailed information regarding shipping costs 
 •Free and fast delivery 
 incentives
  48. 48. 29. AUTO-SHIP Options
  49. 49. 30. Optimize for “ideas”
  50. 50. What are mobile shoppers looking for? •Searches for “ideas” on mobile are rising fast •Mobile searched for “shopping lists” are spiking •“Outfits for” is a hot partial search term •Category shoppers search for: “brand,” ‘top” and "best"
  51. 51. 31. Live Chat
  52. 52. Why Chat? •I get my questions answered immediately 
 •I can multitask 
 •Better than email 
 •Don’t like talking on the phone 
 •I’m in control
  53. 53. 32. Expert media buying
  54. 54. These are the main colors of our color palette to use. MAIN COLOR PALLETE #3E54FF Headings #34CA9A Links #3D466E Text #FF7C64 Flair #EBF5FF Background #D5F7F1 Background #CCCCCC Fine Print #Kisswebinar
  55. 55. feldmancreative.com
  56. 56. JONATHAN CABIN Growth, Kissmetrics @kissmetrics jcabin@kissmetrics.com Questions? BARRY FELDMAN Founder, Feldman Creative @feldmancreative barry@feldmancreative.com

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