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Andy Crestodina — The Value of Influencer Marketing


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These slides were presented during the SEMrush webinar 'Influencers, Content, and Content Promotion'. The recording and the transcript are available here >>>

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Andy Crestodina — The Value of Influencer Marketing

  1. 1. @crestodina #event Social vs. Search The value of influencer marketing
  2. 2. Look, mom! Google shared me!!
  3. 3. The results…
  4. 4. @crestodina #event We overvalue the things we can easily see
  5. 5. @crestodina #event So then what IM campaign would have the highest value??
  6. 6. @crestodina #event The Cheese Sauce Challenge 5 chefs, 5 recipes …One Winner