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How Open Data creates revenue in Companies

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Strata New York 2014 Copyright Majken Sander
A look at the use of public governmental data to answer questions about customers behavior; data used by marketing, space management, and product managers. Government data used to support company forecast; items to purchase and items to phase out. All Data Driven management - made even easier with Hadoop

Published in: Data & Analytics
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How Open Data creates revenue in Companies

  1. 1. HOW OPEN DATA Creates revenue at a Scandinavian Retail Store DATA www.businessanalyst.dk @majsander Majken Sander ©
  2. 2. In an Open Data Centric view: • Know thy customer • A nice neighbourhood and improving fulfillment rate • Enhancing Stock Value: about dinosaurs and triplets • Environment (the tech side) • Go hunting for new business opportunities Majken Sander @majsander majken@businessanalyst.dk www.businessanalyst.dk http://dk.linkedin.com/pub/majken-sander/12/68b/314 2 Agenda Majken Sander @majsander majken@businessanalyst.dk
  3. 3. External and free Enhancing company data and decisions Majken Sander @majsander majken@businessanalyst.dk 3
  4. 4. 4 It’s a boy!! Majken Sander @majsander majken@businessanalyst.dk
  5. 5. Majken Sander @majsander majken@businessanalyst.dk 5
  6. 6. DK: 40% cars owned by female DK: 49% Male 51% Female Singles? …Buy 2, get 1 free? Basketsize? Product Area? Majken Sander @majsander majken@businessanalyst.dk 6
  7. 7. Know thy population customer Per area: No. of families No. of children pr family Marital status Employed? Income Income; pension No of cars in household Real estate/rented Voted at gov. ellections Religion Immigrant? Educational level .. Majken Sander @majsander majken@businessanalyst.dk 7
  8. 8. DK: 40% cars owned by female Majken Sander @majsander majken@businessanalyst.dk 8 Singles?
  9. 9. A nice neighbourhood Majken Sander @majsander majken@businessanalyst.dk 9
  10. 10. Ofcourse you want fries! Your profile says so.. Majken Sander @majsander majken@businessanalyst.dk 10
  11. 11. Ofcourse you want fries! Your profile says so.. Majken Sander @majsander majken@businessanalyst.dk 11
  12. 12. Fitting a store to local needs …Space management, Sales forecast 12 Majken Sander @majsander majken@businessanalyst.dk
  13. 13. Yay! ..License plates.. Majken Sander @majsander majken@businessanalyst.dk 13
  14. 14. 14 VIN-no Weight Model (sedan, hatchback, stationwagon..) Fueltype Km (miles) driven Park assistent Brake system Insurrance policy no … Majken Sander @majsander majken@businessanalyst.dk
  15. 15. A population of cars 15 Majken Sander @majsander majken@businessanalyst.dk
  16. 16. Sorry, fresh out of Mustangs A Pony anyone? Majken Sander @majsander majken@businessanalyst.dk 16
  17. 17. Dinosaurs - to be phased out 117 -> 110 17 Majken Sander @majsander majken@businessanalyst.dk
  18. 18. Purchase –> to ‘stock down’ 18 <- Past 24 month Forecast -> Majken Sander @majsander majken@businessanalyst.dk
  19. 19. …Or up! triplets make you do that.. Majken Sander @majsander majken@businessanalyst.dk 19
  20. 20. Who needs an Elephant anyway? Majken Sander @majsander majken@businessanalyst.dk 20
  21. 21. Juggling act 21 Majken Sander @majsander majken@businessanalyst.dk
  22. 22. 22 Come rain or shine Majken Sander @majsander majken@businessanalyst.dk
  23. 23. 23 Oracle ERP POS WMS eCommerce Self Service BI Targit Data Warehouse Microsoft SQL SSIS Hadoop Spreadsheet Excel (Power BI) SQL (Toad) R (Rstudio) Microsoft SQL SSAS Views Pre-E Transform Staging Environment Majken Sander @majsander majken@businessanalyst.dk
  24. 24. How about your business - Going somewhere? Majken Sander @majsander majken@businessanalyst.dk 24
  25. 25. New markets? Majken Sander @majsander majken@businessanalyst.dk 25
  26. 26. Business opportunities? 26 From healthcare: Hours training pr week Sportswear Birth/School statistics: Kids, age Bags, pencilcase, bicycles, books xx.. From healthcare: Weight interval + gender Cloth-retail size Majken Sander @majsander majken@businessanalyst.dk
  27. 27. Data Quality Majken Sander @majsander majken@businessanalyst.dk 27
  28. 28. <- *Smiles* Canada/Toronto: Majken Sander @majsander majken@businessanalyst.dk 28
  29. 29. 29 Stay in touch Majken Sander @majsander majken@businessanalyst.dk www.businessanalyst.dk http://dk.linkedin.com/pub/majken-sander/12/68b/314 Majken Sander @majsander majken@businessanalyst.dk
  30. 30. Notes
  31. 31. Open Data initiatives http://www.capgemini-consulting.com/resource-file-access/ resource/pdf/opendata_pov_6feb.pdf 31 Majken Sander @majsander majken@businessanalyst.dk

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