1. DONNA STEVENS
2825 Gabriella Street, #202 • Downers Grove, Illinois 60515 • (727) 415-3101 • dstevens01paws@gmail.com
Highly skilled sales management professional charged with forecasting, strategic planning, new product launch
and the structuring of long-term corporate goals and objectives, seeking to utilize skills, expertise and passionate
commitment to excellence in a challenging new position within a progressive organization.
Coordinate diverse personnel to efficiently execute even the most complex projects. Proficient in developing
staff to meet and exceed corporate and personal goals. Strategically plan operations from start to finish.
Skilled decision maker; able to anticipate potential conflicts and bring to prompt, mutually beneficial
resolution. Remain focused on maximizing revenue while maintaining the highest standards of integrity and
professionalism.
Exceptional at quickly developing and utilizing expertise in current and new products. Outstanding
interpersonal interaction; establish rapport with clients from all specialties and backgrounds, building
credibility and trust. Provide ongoing customer service and training, translating new business into long term,
loyal professional relationships.
LEADERSHIP COMPETENCIES:
• Innovative Sales Leadership • Training and Education • Budget/P&L Management
• Territory Management • Brand/Industry Knowledge • New Product Introduction
• Sales Trend Analysis • Prospecting/Lead Generation • Needs Assessment
• Territory Growth/Expansion • Human Resources • Marketing
• Revenue Comparison/Tracking • Business Analysis • Presentation Skills
RELATED BLUE BUFFALO, Chicago, Illinois 2009 to 2014
EXPERIENCE: Regional Director (2013 to 2014)
Oversaw all aspects of sales and management for Blue Buffalo within an eleven-state
$112 million territory Midwest territory. Responsible for all sales, coaching and training
activities for 6 Regional Managers each with an ancillary staff of between 45 to 80 part-
time Pet Detectives (demonstrators). Directed full sales and coaching cycle from initial
needs analysis and program development through program execution and long-term
support. Accountable for planning, implementing coaching skills and managing all areas
of operations, customer relations and team building. Analyzed current market and
competitor trends to form strategies for future opportunities. Prepared and cultivated
new ideas for educational training that drove revenue at the store level.
• Sourced, hired, trained and directed Regional Managers and staff.
• Managed and directed all aspects of successful territory sales campaigns; generated
significant profitable growth through the development of regional team.
• Utilized extensive knowledge of current and historical market trends to establish and
implement strategic sales objectives/business plans; held weekly meetings with staff
to ensure plan success.
• Established and implemented goals and objectives to focus team on successful sales.
• Developed and facilitated sales and customer service training to ensure profitability
and growth within defined territory.
• Traveled three weeks each month to various states; performed ride along with the
Regional Managers, discussed business objectives, promotional programs, sales plans
and coaching methods.
• Built relationships with Store Management, District Managers and Regional Vice
Presidents in each territory.
• Observed Regional Manager coaching, hiring, staff training and participated in
conducting Smart Sessions (training sessions for part-timers).
• Participated in strategic planning sessions to help define the path of the organization.
Accomplishments: » Grew Blue Buffalo in store presence in Petsmart from 4-8 square foot to a 52 square feet.
» Responsible for 194 Petco stores, 172 Petsmart stores, 41 Tractor Supply Company stores,
42 Pet Supplies Stores and 15 independent stores for a total of 464 stores.
» Generated sales of more than $37 million within Petco with a 37% growth (2014).
» Generated sales of more than $67 million within Petsmart with a 19% growth (2014).
» Territory contributed $372,033 or 3% above company average per store for Pet Cancer
Awareness which is 16% of the $2.3 million raised at Petco.
Accounts Manager (2011 to 2013)
Responsible for educating about Blue Buffalo products at the store, District Manager and
Regional VP levels for Petsmart and Petco. Conducted business reviews with Store
Managers to review sales results and future opportunities. Executed category concepts
including assortment reviews, pricing analysis, seasonal reviews, programs, new item
introductions, promotional planning, evaluation and consumer usage analysis. Developed
training programs for store associates in areas of natural nutrition.
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2. DONNA STEVENS Page Two
• Prepared PowerPoint presentations to District and Store Managers; presented to groups
of up to 100 participants.
• Monitored and communicated progress and opportunities to management team.
• Identified, prioritized and created activities that drove profitable growth.
• Performed numerous Lunch and Learn presentations to all Store Managers, Operations
Managers and employees at store level.
• Built relationships, worked with District Managers to move product through stores;
received additional space on retail floors, end caps and at register for Blue Buffalo
product lines.
Accomplishments: » Awarded 2012 Blue Truth Award for integrity.
Regional Demonstration Manager - Indianapolis, Indiana (2009 to 2011)
Managed all -aspects of hiring, training and scheduling teams within a seven-state
territory. Recruited, interviewed and built a part-time team of 75 employees
called Pet Detectives in 120 accounts including Petsmart, Petco, Pet Supplies Plus and
Tractor Supply retailers. Oversaw and managed scheduling coverage for retail accounts;
ensured proper execution of the BLUE Way “coaching” within region.
• Performed training and development of territory employees and in-store staff.
• Developed and updated presentation material for educating staff.
• Ensured proper placement of demonstrator at optimal time, day and location.
Accomplishments: » Implemented promotional and sales programs to ensure recommendation of products.
» Received MVP Award in 2010.
SEPHORA, Brandon, Florida/Canton, Connecticut 2006 to 2009
Skin Care Manager/Operation Lead (Manager)/Product Expert (Trainer)
Responsible for sales, client services, merchandising and all aspects of daily store
operations. Managed merchandise, inventory, weekly updates, vendor management and
employee scheduling. Served as a product expert and trainer for Sephora; traveled
nationally to train staff on skin care, color, fragrance and Science of Sephora.
• Maintained appropriate floor inventory levels, completed merchandising duties,
managed floor moves, produced aesthetic product displays and coordinated all aspects
of special event set-up.
• Consulted with clients regarding specific needs; and provide an exceptional customer
experience.
Accomplishments: » Oversaw all aspects of new store opening in Brandon, Florida and Canton, Connecticut.
» Opened and managed and opened new concept store in Canton, Connecticut which was
continually observed and analyzed by senior management.
LANCOME, Bradenton, Florida 2002 to 2006
Team Advisor/Counter Manager, State of Florida Territory
Served as Lancome on Location (LOL) team member responsible for between five to seven
up-scale department stores throughout Florida. Responsibilities included business
development, special events and assisting Counter Managers. Served as a Counter
Manager in Bradenton, Florida/State of Florida with responsibilities that included but
not limited to sales, merchandising, inventory and staff management.
Accomplishments: » Traveled within the State of Florida to under performing stores to assist in rebuilding
customer base and improving market share.
ENGLISH IDEAS COSMETICS, Tampa, Florida, New York City, New York 2000 to 2002
Field Sales Director
Created a new Cosmetic counter in Bloomingdales on 59th Street in New York City.
BORGHESE, Tampa, Florida 1996 to 2000
Account Executive, Florida/Georgia Territory
EDUCATION: ST. PETERSBURG COLLEGE, Clearwater, Florida
Completed undergraduate coursework in Business and Psychology.
LORRAINE’S ACADEMY, St. Petersburg, Florida
Completed Cosmetology Classes.
ALPHA SCHOOL OF MASSAGE, Boca Raton, Florida
Completed Massage Therapy Training.
CONTINUING • Completed numerous leadership, retail management, pet and cosmetic
EDUCATION: training programs.