3. This is a company dedicated to the Production and commercialization of the meats
treated (sausages, salamies, hams, mortadellas of Hamburg), meats matured (cured
ham, sausage, salami) frozen ready plates. We have plants in Colombia in the city of
Santander of Quilichao.
One tries to commercialize kidling and then on a large scale with the whole
technology possible and the best skill, so that in the cuts we obtain the best
characteristics that at present it has on the market what allows our product to be on
the increase because it is provided with characteristics that go to public to consume
our product.
We are provided with 25 employees in whom there find the manager 4 coordinators, 8
assistants, general services, reception and file and the general secretariat, have
offices in the city of Cali and Popayan, our this main office in Santander of Q.
Our clients in the first instance will be housewives and restaurants of
city of Santander of Quilichao, then many other places of the department of the
Cauca and Vale; that have the possibility, attitude, and culture of quality and price pay
an added value for several such characteristics like flavor, ours main markets will be
in the city of Cali and Bogotá, the idea is to have a good product to compete with
other marks like Zenú and the Cali pioneers on these markets
4.
Produce the best pork meats, cold meats
and pre-cooked foods, following
engineered processes, while maintaining
the health and environment, in order to
meet the needs of our final consumer,
offering quality products, with high
nutritional value and power of modern
alternatives.
5.
It is recognized for its competitiveness and
innovation in the line of fresh meats, processed
meats and convenience foods in order to be the
preferred choice by the Colombian consumer.
Have greater market share , expanding the
geographical coverage to other cities entering
international markets , becoming a new option
for food and nutrition.
7. She is miss Carolina Scott, the technical manager of the
company, she is Colombian, he is 35 years old and its
profession is a technologist in logistics its duties are to
provide technical direction for the development, design
and integration of procedural systems inside the
company, its interests are the managerial logistics, its
current marital status is single and it has two children,
she is a kind and happy person with what it does in its
work
8. He is the doctor Santiago Marulanda, the coordinator of
human talent of the company, He is Colombian nationality,
lives in the city of Bogota, he is 32 years old and its
profession is a manager of companies its duties are to select,
to provide the suitable personnel for the company, he is
interested very much by the handling of the labor relations
in the company and the good labor ambience, its current
marital status is married and it has 1 daughter, she is a
responsible and charismatic person he likes very much with
what it does in its work.
9.
She is Karol Mariana Carabali Vidal: she has 23 years old. Live in
Santiago de cali. The person in charge of occupational health within the
company. their interests are aimed at the welfare of workers. She is
married and mother of two, currently takes three years to the service of the
company and is known for being excellent in providing their services.
10. They are Carlos Palacios, Daniel Aponte Liliana Ruiz and Santiago
zuñiga are part of the group of logistics subsidiary of the company in
the area of production, sales and distribution, graduates and
technologists in Logistics Management SENA leading companies
working in the two years and have been known for being a proactive
and responsible people, their ages ranging from 25 to 32 years old, all
have their families consisting of two or three children, and their goals
in the company are to have a better position within the same. They
are supported by the coordinators and their right hands in logistics
processes.
11.
RIVALRY
BETWEEN
EXISTING
COMPANIES
New
competitors
Substitute
products
Suppliers
Buyers
Power rivalry
Difference between
products, brand identity,
changing costs, complexity
of information, diversity of
competitors
competitive advantage
Power of new competitors
economy of scale, brand
identity, capital
requirements, distribution
channels.
Power of buyers
volume buyers, buyers
information, unlike the
product or service brand
identity
Supplier power
Differentiation of inputs,
concentration of suppliers,
supplier switching costs,
importance of volume for
the supplier, cost related to
purchases in the industry.
-Factor surprise
-New technologies
-Penetracion mass
media
Hihg
Hihg
Low
12.
Heizer, J., & Render, B. (2009). Operations strategy in a global environment.
In Pearson Prentice Hall, Operations Management (pp. 25-49). New Jersey: Pearson
Education, Inc.
Diagrama+de+estrategias+logísticas+de+la+compañía+de+carnes+frias
Diagram 1. Heizer, J., and Render, B. (2009).
Operation strategy in a global environment. P. 40.
