1. Amanda E. O’Neill
Smyrna, GA
404.323.8020; oeamanda@gmail.com
MANAGEMENT - RELATIONSHIP DEVELOPMENT - LEADERSHIP - TRAINING
Ambitious management-level professional with exceptional experience in territory development, high-value client
relationships and marketing strategies seeking to utilize sales insight, analytical skills and customer relations skills
within a progressive and challenging local or National management position.
 Customer-facing capabilities with ability to gain cooperation, build trust and foster solid relationships.
 Articulate and persuasive with exceptional capabilities in needs analysis, presentations, proposals, follow-up
communications and negotiations for increased revenue.
 Astute in identifying market needs, creating actionable sales programs that exceed profit targets.
 Polished and executive presence with ability to confidently sell to diverse clientele.
 Ability to develop relationships with key business influencers, as well as identify new opportunities and
develop persuasive marketing programs tailored to specific products/accounts.
CORE STRENGTHS
♦ Training and Leadership ♦ Market Intelligence ♦ Sales Presentations
♦ Key Account Management ♦ Negotiations ♦ Networking
♦ Territory Management ♦ Revenue Increase ♦ New Product Launches
♦ Market Branding ♦ Customer Relations ♦ Vendor Relations
Renaissance Middle School, Fairburn, GA August 2014 – December 2015
Instructional Support
•Identification of instructional strengths and weaknesses of teachers and identification of professional learning
opportunities to increase effectiveness
•Implementation of federally funded program to target individual needs of students to develop understanding of
mathematical concepts
•Creation and implementation of a school-wide secure and conducive testing plan to monitor student progress
•Provide educators with on-going training on use of data bases utilized by the District to understand and utilize data
to drive instruction
•Ensure compliance of Federally-mandated Section 504 requirements
Renaissance Middle School, Fairburn, GA August 2013 – August 2014
Dean of Students
•Implemented Positive Behavioral Interventions and Supports (PBIS) plan, resulting in a decrease of student
discipline infractions by 65%
•Provided school-wide communication to ensure clear expectations, teacher support and provided interventions to
modify inappropriate behaviors through encouraging and recognizing positive behaviors, as well as assuring
accountability for inappropriate behaviors
•Coordinated school-wide Short Term Action Plan (STAP), ensuring implementation of instructional interventions and
maintaining evidence of plan implementation to decrease gap between highest performing subgroup and lowest
performing subgroup.
Amanda E. O’Neill, M. Ed., Page 2

2. Diageo, Roswell, GA (world’s leading supplier of alcoholic beverages) April 2010 – April 2014
On-Premise Sales Specialist
•Quarterly planning and management of 70 locally owned accounts to increase product distribution
•Targeted account calls with owners/general managers to increased core brand growth by 7%
•Franchise Innovation Award for launching new brands and gaining distribution in 2013 through providing account-
specific marketing opportunities
•Developed relationships and provided sales and marketing support with distributors to increase distributor execution
and ownership of portfolio
•Implemented all aspects of sales and promotion management, including value-adding product education, market
promotions, distribution, product placement, customer entertainment and sales tracking
•Developed skills to maximize category profitability by analyzing sales data within the company, competing
companies and identifying market trends
•Added portfolio value to accounts through developing specific account-level sales and marketing strategies, in
cooperation with company’s marketing team and distributors
•Effectively managed budgets and expenses to ensure adequate return on investment
•Maintained current knowledge of state laws and company policies and procedures to ensure consistent compliance
MKTG, Atlanta, GA February 2009 – April 2010
Lead Promotional Model
•Acquired in-depth knowledge of products for consumer education a leading company’s extensive portfolio
•Promoted consumer purchase and brand loyalty effective consumer engagement in product knowledge discussions,
establishing rapport and identifying products within portfolio to meet needs of individual consumers
•Effective communication with accounts to ensure successful marketing promotions to create positive consumer
experiences with product and account
•Presented an ethical and professional reflection of company with all stakeholders in various settings through
communicating and maintaining compliance of state and company regulations and procedures
Beaulieu of America, Dalton, GA (third largest carpet manufacturer) February 2007 – February 2009
Territory Manager
•Consistently one of top 3 out of 9 performers in region for 18 months
•Number one performer in region for 7 out of 18 months
•Increased annual net selling price (ANSP) by 8% in 8 months
•Developed and maintained customer relationships and consistently displayed professional representation of
company
•Consistent quality customer service via field time, telephone and email communication
•Identified needs of customers through consistent communication and provided needs-based solutions
•Conducted product training sessions for account sales force within territory
Tri-Cities High School, East Point, GA August 2005 – January 2007
Curriculum Assistant Principal
•Created and managed effective master schedules for a Magnet School using traditional Six- Period and 4X4 Block
models for a student body of approximately 2,000
•Collaborated with Administrative Team to create a budget to best serve needs of our student body while ensuring
appropriate allocation of funds
Amanda E. O’Neill, Page 3

3. •Instructional leadership to promote teacher effectiveness and achievement growth through identifying professional
development opportunities and assisting with implementation of learning-focused and differentiated instructional
strategies
•Maintained accurate data and prepared state and district reports in a timely and organized fashion
•Created and implemented secure and conducive testing procedures for standardized assessments without incident
Tri-Cities High School, East Point, GA June 2003 – August 2005
Special Education Support, Student Support Team Chair, 504 Chair
•Ensured Individualized Education Plan (IEP) process was implemented effectively and ensured regulations and
procedures were consistently followed as required by Individuals with Disabilities Act (IDEA) and Free and
Appropriate Public Education (FAPE)
•Served as local school liaison between Services for Exceptional Children program and general education
departments to ensure effective implementation of IEPs and Behavior Intervention Plans (BIP), as well
implementation of appropriate instructional differentiation and instructional strategies for students with disabilities
Tri-Cities High School, East Point, GA August 1999 – June 2003
Teacher, Services for Exceptional Children
•Developed, implemented and maintained comprehensive IEPs and BIPs through data collection and collaboration
with education team to ensure relevant and needs-specific plans that were consistent with federal and state laws and
regulations
•Created and delivered curriculum-aligned lesson plans, implemented differentiated instruction and fostered a safe
learning environment that encouraged active engagement in the learning process
•Developed classroom behavior standards and a structured system of tangible and intangible rewards which required
students to be accountable for their behavior, as well as their active engagement in social development and
academic achievement
•Supported social, emotional, creative and intellectual development of students with special needs with patience,
understanding and through best practices
•Facilitated collaboration with general education teachers to ensure IEPs were implemented and instructional
strategies were differentiated to promote success within general education setting
EDUCATION
University of West Georgia –Carrollton, GA December 2003
Master of Education in Guidance and Counseling
University of West Georgia –Carrollton, GA December 1998
Bachelor of Arts in Psychology