1. NICOLE MACKENZIE, 3200 Maple Ave., Dallas, TX 75201 - (440) 590-0571 - Nicole.MacKenzie@ymail.com
OBJECTIVE
To obtain a marketing position in an environment that supports the growth of my skill and marketing knowledge
PROFESSIONAL SUMMARY
 Broad experience in marketing, sales, client relationship building, and customer service.
 Solid understanding of marketing and sales interaction. Developed marketing programs and sales materials.
 Recognized for outstanding analytical skills, social skills, and hard work.
 Analyzed root causes of customers willingness and capabilities and worked to develop collaborative solutions
 Fast learner. Good understanding of market changes and trends.Quickly adapts to new tactics and changing
environments.
 Strategic, analytical and creative thinker. High energy, self-motivated individual with excellent interpersonal skills.
EXPERIENCE
Territory Sales Manager III, RJ Reynolds Tobacco Company, 8/2010 – March 2016 (Longview, TX)
•Manage marketing & sales of the tobacco category for a 100 store territory, ranging from national chain accounts to
independently owned convenience outlets,totaling $10 million in annual company sales; increased company share of market
on 3 focus brands by 5% over the last 4 years.
•Focusing on selling & executing National/Regional marketing programs & initiatives within these accounts,achieving
assigned quantitative & qualitative sales goals & providing category advice through the development of individual outlet
business plans.
•Represented the division as member of the Region Advisory Board, key in developing simple/effective ways to drive
volume within the region while utilizing the current company resources; resulted in 1% gain of market share on focus brand
for the Region.
•Executed and marketed successfulproduct launches of Vuse, Grizzly, and Red Kamel.
•Increased territory ranking from 51th to 12th in one year and have maintained ranking. Currently10th.
•Rated as “High Achieves,” receiving a 4/5 rating during yearly Performance Panels (standard is 3/5 rating).
•Promoted to Territory Manager II after 1yr/2 mo. & Territory Manager III after 2 yrs. /3 mos.
•Mastered Oracle and Microstrategy analytical reporting systems and developed strategic action plans based on
opportunities.
•Trained and mentored a team of 12 Territory Managers with a focus on productivity, strategic planning, merchandising, and
Consumer Engagements and Education.
•Participating in relationship marketing by conducting effective "1 to 1" Consumer Engagements through a thorough
understanding ofconsumer marketing brand strategies.
•Actively promoting the marketing mix through direct discussions with retailers using analytical proficiency, critical sellin g
skills and understanding ofsocial styles to promote a beneficial business plan for RJRT and our retailers.
Assistant Manager, Enterprise Rent-A-Car, 07/2007 - 06/2010 (Cleveland, OH)
•Successfully worked in the fast paced and competitive car rental industry focusing on sales, marketing, branch organization
and management, financial results and accounting,team building and operations.
•Managed daily activities of branch staff resulting in desired operational efficiencies and increased customer satisfaction.
•Conducted marketing calls to strengthen current account relationships with corporate clients, dealerships, and body shops
while gaining new accounts resulting in increased business.
•Accurately forecasted and aggressively managed fleet allocations to meet market demand resulting in increased profits.
•Focused in driving sales and additional revenue to increase overall branch profitability.
•Promoted to an Assistant Managerwithin the first tenure with company.
•Managed,trained, and motivated a team of six employees.
•Managed and operated largest rental branch in Northeast Ohio (Main store and 2 satellite locations).
•Executed administrative functions such as Accounts Receivable, Accounts Payable, Hiring and Training.
•Offered exceptional customer service to customers and employees, raising customer service score from 71 to 88.
•Recognized at annual Elite events for sales performance and service.

2. SKILLS
MARKETING: Driving sales growth through the development of sales promotions, marketing events, e-
commerce, customer retention programs and othermarketing campaigns.
Review, generate and analyze various reports to measure success.
TOOLS: Adept at using social media tools.
Experience and familiarity with CMS platforms.
Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint), Oracle, Adobe, Connect
Systems, Microstrategy. Tech savvy; learns new programs quickly.
EDUCATION
University of Toledo, Toledo, Oh — Bachelor of Arts, Communication, May 2006