1) The document outlines the marketing research process, including establishing the need for research, defining the problem, establishing research objectives and hypotheses, determining research design and data sources, collecting and analyzing data, and presenting findings. 2) It then provides an example of a marketing research study conducted on the aftershave lotion market in India, including research objectives, design, data collection methods, findings, and conclusions. 3) Key findings included Old Spice being the most popular brand with 28% top of mind awareness, factors influencing brand choice and consistency, and need for Indian brands to improve quality and image.